Mobile applications have today become a vital part of our daily life. We need the applications to connect with our friends and family, stay informed, and be entertained.
Following a study conducted by Statista, there approximately 2.7 billion smartphone users globally. Almost all of us spend a considerable chunk of our day on our phones, and of it, 90 percent of the time is spent exploring different applications. We are perennially competing to grab our user’s attention.
Fortunately or unfortunately, there are more than 2.2 million apps on the App Store and 2.7 million apps on Google Play. Amongst these, almost every one of us uses not more than nine apps in a day and thirty apps in a month.
This means that even though there are umpteen mobile applications, only a few are used daily. Why do we not use the others? There can be three reasons for it:
- It does not satisfy any of your personal or business needs.
- You already have a similar application on your phone.
- The app structure is poor.
This is a significant problem with accessible technology. There is an oversupply in the market, wherein the attention of the user is strictly limited. In today’s fast-paced world, getting your message across takes a lot more time than actually developing a product.
To elevate above others and stand out from the crowd, you need to perform intensive research and create a valuable product. Further, ensure that when you release the product, it caters to the market’s needs and is very well built.
So, how to make your mobile application successful? Follow these not so simple, but effective steps.
Know your audience
Firstly, you need to know who your audience is. These are the people who will use your application. Hence, the success of your application depends on the number of people who use this app. Before you launch any idea in the market, examine the app’s potential or your idea.
Next, you need to gauge the right way to communicate with your audience and the platform or communication channels. So, how to go about with it?
Analyze the insights and the statistics, ask questions via online forums, perform a survey, note the ongoing trends, draft an MVP version of the application, accumulate the feedback, or conduct a poll.
Now, from this study, you need to scrutinize every knowledge source available. Before launching an application, you need to collect the data of all demographics, for instance, location, age, sex, and alike, comments Jason, an online math tutor. You need to have all the necessary information about the user’s motivation and behavior. Next, share your idea with people who you admire.
From this more extensive group of audience, try to filter and narrow down the audience. It will 100% be more manageable for you to target an innovation to a niche.
Develop distributed feature flags
Feature toggles or feature flag is your app’s ability to employ or stop using specific features without altering the app’s basic code. Primarily, it is a mechanism, which decouples feature deployment from the latest feature launches. So, you have absolute control over the feature you want to turn off sans hampering the overall application. Now, how will this be helpful?
Firstly, it will modularize the application’s development mechanism. This is indeed a complex feature and can be performed by a small group of people from your team. Hence, the rest of the team still is focused on the key development phase. When a complicated feature is ready for testing or use, the application’s presence can be toggled on.
So, this means, if it works well, great. If it does not, you will have to shut it off. It can be done even when the users are using the application in real-time.
Next, the users will love to access new features without them having to go through the necessary upgrade process. So, this means you will be able to bypass the play store and offer new features and improvements directly.
Keep it free
To heighten your chances of more people downloading your application, you need to keep it free. So, in this case, anyone who likes to try out new applications will be open to trying out your application as there is no risk to bear. In general, almost every application is available for free download in the beginning.
However, it is still vital for you to know that only making the application free does not guarantee its success, but it does aggravate the number of people who will give your application a try, thereby heightening the chances of your app’s success.
However, this does not mean that you still cannot make money via an application or will be forced to insert ads in your application. What you can do is provide the users with basic functionality for free. Suppose the users are impressed with the basic version of the application. In that case, they will not mind paying for unlocking content or for some in-app purchases or additional features in the application.
Give them value
A good app idea is one that caters to a need or solves a problem of the potential users. See, if you look at even the simplest kinds of applications, such as Candy Crush, even it serves a purpose. People use it as an outlet to destress themselves and alleviate their stress and boredom.
An application that you release in the market must benefit your user; only then will he be motivated to download and use it again, comments Harris, an educator offering assignment help Australia services.
The value that your app overs could be anything – providing access to services or features, which are blocked from one channel, streamlining the process of data sharing, and others.
An incredible application is an amalgam of technological solutions, business objectives, and consumer needs, all summed up into one. A good application is one that is both useful and fun. Further, your application must aim to solve more than a problem. Take any successful app, for example, and you will see that they serve more than one purpose.
For instance: WhatsApp.
It helps you communicate with people and simultaneously share location, contacts, files, pictures, videos, and more.
Do not forget an analytics tool
To ascertain your application’s success, you need to incorporate in it apt analytics, which will provide you with a detailed picture of the exact number of users interacting and engaging with your application.
Some of the useful tools that can come in handy are:
- Google Analytics
When you have predictive analytics in your application, it 100% makes the app a lot more marketable.
As a developer, the success of your application depends primarily on you. Hence, you need to integrate a viral mechanism into the application, strengthening the app’s core functionality. Why is this important? When there is an in-built virality in the application, users will love using your app. So, they will share your app with a new set of people.
Hence, you will have new users joining your applications. This implies that an application is better or more engaging only when people invite others to the application.
See, think of any alternative platform to WhatsApp, let us say Telegram. Telegram can see more success than WhatsApp if its users can invite their friends over to start using the app.
Make it available for both iOS and Android
This is indeed vital for the success of your application. Your application should cater to the users of both prominent platforms. One of the best ways to do it is by implementing a cross-platform application. It can lower the cost and time in developing the application for both platforms.
Ensure that the vital features are on the floors in the first version
Of course, it does not make sense to release a mega-application in the 1st version unless, of course, you are a super-rich industrialist or a company. However, that in no way means that you should give your users a half-based mobile application.
At times, the developers have excellent plans for their applications, but they do not release it all in the first version of the application.
When you release the application’s basics, you will get a fair idea of how people perceive your application.
Is the app well-received by your audience?
Does it solve any of their important problems?
Does your mobile app meet any business’ most vital need?
If yes, you can spend in more money, and add more bells and whistles to the application. Brenda, an educator who offers online assignment help services, says that, at times, developers get an idea to add more features to the application from the user’s perception and acceptance of the application. Well, yes, when developers make alterations and change keeping in view the customers’ demands, the chances of success and the virality of the application are more
Tap into the smaller market
Every app developer wants to make it big and reach the top 10 in the US, but is it easy? Quite frankly, No. It is a lot easier to crack in the smaller market, such as Asia or Latin America. Please bear in mind that the degree of installations needed to make it to the top 25 in the United States is approximately thirty-times higher compared to countries, such as Mexico, wherein even the Cost Per Install is also less.
Do not consume all your budget in the development phase of the application. Why? After the app is developed, you need to market it. Only if maximum people know about your application will you be able to reach more people. So, these are nine useful tips that can help you make your app more successful. Have more suggestions? Let us know in the comment box below.