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Writing Engaging Email Copy in Marketing

Writing Engaging Email Copy in Marketing

Email has been around longer than most technologically-driven forms of communication. It predates social media by quite a while and has remained a premier way to correspond for decades now. In fact, there were a staggering 3.8 billion different email accounts being...

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Understanding Social Currency in Marketing

Understanding Social Currency in Marketing

In 2012, Dollar Shave Club posted a video that went viral and changed the course of their business forever. That video now has over 26 million views on YouTube. One piece of viral content can be a game changer for your business. And if you understand why people share...

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How Minimalism is Impacting Digital Marketing

How Minimalism is Impacting Digital Marketing

While the concept of minimalism is nothing new, it’s increased in popularity in recent years as more people consider how the “stuff” they have impacts their lives. According to a 2018 poll from CivicScience, about 14% of adults were working toward the goal of becoming...

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