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7 Writing Tactics That Will Engage Your Audience

7 Writing Tactics That Will Engage Your Audience

Running a successful digital marketing strategy has a whole lot to do with your writing tactics. You’re producing all this content to make sure your target audience reads it and starts engaging more with your brand and business. But, if you’re not good at writing or...

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Writing Engaging Email Copy in Marketing

Writing Engaging Email Copy in Marketing

Email has been around longer than most technologically-driven forms of communication. It predates social media by quite a while and has remained a premier way to correspond for decades now. In fact, there were a staggering 3.8 billion different email accounts being...

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Understanding Social Currency in Marketing

Understanding Social Currency in Marketing

In 2012, Dollar Shave Club posted a video that went viral and changed the course of their business forever. That video now has over 26 million views on YouTube. One piece of viral content can be a game changer for your business. And if you understand why people share...

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