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How To Solve Mobile App Usability Issue – 5 Practices You Can Do
Mobile app user experience continues to hold the key to the success of businesses on digital platforms. Since the user activities and behaviour are driven by their responses and behavioural patterns in actual life contexts, mobile app user experience should be...
Writing Engaging Email Copy in Marketing
Email has been around longer than most technologically-driven forms of communication. It predates social media by quite a while and has remained a premier way to correspond for decades now. In fact, there were a staggering 3.8 billion different email accounts being...
Here’s why Guest Blogging Is the Best Way to Generate Leads
Guest blogging has become an integral part of digital marketing. This is particularly true for new startups and less known brands. When your business is new or small, you are relatively unknown and need an active platform to promote yourself. Guest blogs can achieve...
Understanding Social Currency in Marketing
In 2012, Dollar Shave Club posted a video that went viral and changed the course of their business forever. That video now has over 26 million views on YouTube. One piece of viral content can be a game changer for your business. And if you understand why people share...
How to Develop Mobile App by Yourself No Need of Coding Step by Step Guide
How many times has it happened that you have thought of a great app idea but couldn't gather resolution to actually develop it just because you know nothing about coding? This has been a common experience for many of us who often find cool app ideas and want to make a...
Outsourcing Ecommerce Customer Service: What to Know?
In a competitive ecommerce landscape, building a loyal customer base is critical for your success. An essential aspect of customer satisfaction is quality customer service. It evokes positive brand experiences and encourages people to come back. Still, as your...
5 Email Marketing Psychology Hacks to Boost Engagement & Sales
Email Marketing Psychology Email marketing has always been a prominent tool in the arsenal of marketers.The fact that 99% of consumers check their mail every day is definite proof of the potential of email marketing.However, it doesn’t mean that each of the people in...
How Minimalism is Impacting Digital Marketing
While the concept of minimalism is nothing new, it’s increased in popularity in recent years as more people consider how the “stuff” they have impacts their lives. According to a 2018 poll from CivicScience, about 14% of adults were working toward the goal of becoming...
6 Reasons Why Maintaining a Work-life Balance is so Important
Ah, work-life balance. The stuff dreams are made of. A snuggly imaginary world where things are always right and never wrong, where nothing bad ever happens and where we have the time to do anything and everything under the sun. Right? Well, um, not exactly. Work-life...
How to Create Compelling Marketing Content for Growth
There was a time when companies had a handful of channels that they could use to reach their target audience. They could use radio and television ads, billboards, printed content, clothing, and of course, the all-mighty word-of-mouth. In the 21st-century, though, the...