by Demola Ojo | Aug 19, 2020 | Marketing
Email Marketing Psychology Email marketing has always been a prominent tool in the arsenal of marketers.The fact that 99% of consumers check their mail every day is definite proof of the potential of email marketing.However, it doesn’t mean that each of the people in... 
by Bolu Olorunfemi | Aug 13, 2020 | Marketing
While the concept of minimalism is nothing new, it’s increased in popularity in recent years as more people consider how the “stuff” they have impacts their lives. According to a 2018 poll from CivicScience, about 14% of adults were working toward the goal of becoming... 
by Bolu Olorunfemi | Jul 25, 2020 | Marketing
There was a time when companies had a handful of channels that they could use to reach their target audience. They could use radio and television ads, billboards, printed content, clothing, and of course, the all-mighty word-of-mouth. In the 21st-century, though, the... 
by Bolu Olorunfemi | Jul 9, 2020 | Marketing, Webmaster Resources
Every decade or two a new generation rolls into town, and when they do, marketers the world over find themselves at a loss for how to reach them with their promotional content. As they scramble to adapt to the changes in expectation, media, and message, marketers must... 
by Demola Ojo | Jun 19, 2020 | Marketing
Ecommerce and online payment processing giant, PayPal has taken how you can collect payment online into a new level. Until recently you can only use PayPal to collect payments from a website, via email, card reader but not on social media pages. That has now changed... 
by temi | Apr 8, 2020 | Marketing, Online marketing
It might not seem like a long period of time in the grand scheme of things, but a decade means a lot in the world of digital marketing, which is something we were able to witness ourselves. There have been many twists and turns, some of them expected, some of them not... 