Apple App Store and Google Play have millions of apps, hundreds of thousands in some categories. Only a handful of the apps get downloaded. Some of the app marketing tips in this article, can help your app rank much higher in App Store and Google Play. If you follow the app marketing and app SEO strategy outline below, you will see a significant increase in your app downloads.

It is not enough to just create a beautiful app. You need to build a long-term marketing plan. This article covers the most effective app marketing techniques.

Most app downloads happen inside the App Store and Google Play platforms, more than 70% in fact.


1. SEO friendly title for your app

As you can see from the table above, having relevant keywords your  app title is crucial to your app success, for both iOS and Android platforms. Keywords in an app title has the highest impact on rankings. That is one of the reasons that, when you search for the keyword “messenger” in App Store of Google Play,  Whatsapp and Viber are right at the top.  – they have the keyword “messenger” in their title.



2. App Ratings


This is another important ranking factor on both platforms. All the popular apps have thousands of positive reviews. Another importance positive rantings is that it encourage users to download apps with lots of positive ratings.

According to this research, majority of users are more likely to download an app that have several 5-star ratings.


3. Number of downloads and uninstalls


The number of app downloads has a positive effect on rankings in App Store and Google Play. At the same time, the number of uninstalls have negative impact on Google Play rankings.

If your app has many uninstalls it is a signal for Google Play that it’s not good for particular keyword.


4. Google Ads app extension


If you are using Google Ads (Adwords) then you can improve your campaign by adding app extensions.

Here is a nice tutorial to guide you through applying app extension.

  • Go to ad & extensions
  • Select extensions and “+” button
  • Select app extension
  • Create new app extension
  • Choose the platform: iOS and Android
  • Add call-to-action text


5. Ask your friends to test your app and give you 5-star review


When your app is new in App Store or Google Play, you should invite your friends and family to download it and give you 5-star rating. This will encourage others to download your app, review and rate it.


6. Add some call-to-action words in your app description.


App description has small impact on Google Play rankings, and no impact on Apple Store. Many  users read it, you should put effort into writing it in a compelling tone. When writing for Google Play, you should use important keywords in the first lines.



7. Update your app regularly


Apple Store and Google Play consider regular app update  a ranking factor. It shows that you are working on your app improvement, and it is a good sign to them.  Updating your app does not affect the number of downloads and reviews.



8. Get links to your app landing pages

Around 30% of app installs comes from Google search. You will increase the number of times your app is downloaded, if you apply SEO techniques to your  landing page on App Store or Google Play.

Techniques required to rank your app landing page in search engines, is  similar to those use for website promotion. You should get some high quality links, to point to your app landing page.


9. Visual assets


Try to make your app listing in App Store and Google Play stand out. This will affect your downloads significantly.  Screenshots and other graphics should be the highest quality. People don’t like to read, but they engage more with  visual information. Keep it simple and creative.

Evgeniy Garkaviy About Evgeniy Garkaviy
I'm SEO specialist and certified Adwords consultant. I have been working in Search Engine Marketing for over three year. In addition working in SEO, I love writing about the subject and contributing to forum discussion in forums about various aspects of Search Engine Optimisation from link building to content development. Read more about me here