Are you curious about live streaming? Wondering what all the fuss is about and how it could benefit your business?
Simply put, live streaming is a way to share real-time video with your audience. It has rapidly grown in popularity in recent years, with platforms like Facebook Live, Instagram Live, and Twitch attracting millions of users.
Gamers, vloggers, and online personalities often use live streaming to create content and interact with fans, but it can also be used for business purposes.
Before diving into how you can use live streaming for your business, let’s explore some of its benefits.
Benefits of Live Streaming
In research done by LiveStream, 80% of respondents say they would rather watch a live video than read a blog post. That’s because live streaming is engaging and authentic. It gives audiences a front-row seat to events and lets them feel like they are part of the action.
Unlike traditional forms of marketing, which are often one-sided affairs, live streaming allows businesses to collect feedback and engage in two-way communication with their audiences. This immediate feedback can be invaluable for product development, troubleshooting, and customer service.
Live streaming is also great for building customer relationships and creating a community around your brand. It gives customers a way to connect with you personally and enables you to display the human side of your company.
You can use live streaming for announcements, product launches, or other events to generate interest and excitement. You can include calls-to-action (CTAs) that encourage viewers to take further action, such as signing up for a newsletter or visiting your website.
Maximizing Your Marketing Results With Live Streaming
You can only reap the benefits mentioned above if you approach live streaming with a solid plan and strategy. Here are the seven steps to help you get the most out of your live streaming efforts.
1. Plan and prepare for your live stream
You wouldn’t show up to an important meeting without preparing first, would you? The same goes for live streaming.
While live streaming may be spontaneous, that doesn’t mean you should wing it. You must take the time to plan and prepare for your live stream so everything goes smoothly.
Start by thinking about your objectives and goals for the live stream and what you want to share with your audience. What type of content will be the most engaging and beneficial for them? Some ideas include:
- Product demonstrations
- How-to guides
- Interviews with industry experts
- Q&A sessions
- Live coverage of events
- Behind-the-scenes looks
You should also consider the format and logistics of your live stream. For example, will you be streaming on your own or with others? Do you need any special equipment? How long do you want the live stream to be?
Answering these questions ahead of time will help you create a live stream that is professional and polished.
2. Determine the right platform
Many different options are available, each with its own features and benefits.
Some of the most popular live-streaming platforms include:
- Facebook Live
- Instagram Live
- YouTube Live
You should pick a platform that aligns with your business goals and will reach your target audience. For example, Facebook Live is a great choice if you want to engage with your existing customer base on social media.
3. Gather equipment and props
Once you’ve chosen a platform, it’s time to gather the equipment and props you need for your live stream.
You’ll need a camera to capture high-quality video footage and an audio recorder for clear sound. You may also need a microphone or headset if you plan on streaming with other people.
Test your video quality and audio setup ahead of time to make sure everything is working properly. You don’t want to have technical issues in the middle of your live stream.
In terms of props, you should consider what will help you create an engaging and visually appealing live stream. This could include items like products, demonstration materials, or branded giveaways.
4. Promote and create a buzz
Now that you’re prepared and ready to go, it’s time to start promoting your live stream. Utilizing all of your available channels, such as social media and email, is the best method to achieve an excellent result.
Post about your upcoming live stream on social media and include engaging visuals, such as images and videos to attract your audience. Countdown the days till the live stream to build up excitement and anticipation.
You can also promote your live stream through email marketing. Send out a blast to your subscribers with all the details about what to expect.
5. Engage with your audience
Most important, engage with your audience during the live stream. This is one of the key advantages of live streaming – you can interact with viewers in real-time.
Encourage people to comment and ask questions to create a two-way conversation. The more engaged your audience is, the more successful your live stream will be.
6. Repurpose content from your live stream
Why create something new when you can simply recycle what you already have? Take advantage of the content you created for your live stream and repurpose it for other marketing channels.
You could create a highlights reel to post on social media or create an edited version of the stream to upload to YouTube. You could also transcribe your live stream and turn it into a blog post or podcast episode.
7. Analyze your results
Last but not least, don’t forget to analyze your results after the live stream is over. You will develop a better understanding of what went well and what you can do better the next time.
Look at metrics like viewership, engagement, and conversion rates. You should also ask people for feedback so you can get a better idea of how they felt about the live stream.
If you had a low turnout, consider ways to promote your stream more effectively next time. If people were engaged but didn’t convert, work on improving your call-to-action.
Summing It Up
As more people turn to live streaming for their entertainment and news, businesses are wise to take advantage of this growing trend. However, simply jumping on the live streaming bandwagon is not enough. You need to have a plan to make the most of this powerful marketing tool.
Preparation is the key to a successful live stream. This includes choosing the right platform and gathering any necessary equipment to promote your event well ahead of time.
Once started, be interactive with viewers by encouraging comments and questions. Don’t forget to check your streaming analytics so you can improve next time.
Follow these steps, and you’ll be sure to reap the benefits of live streaming for your business.
Jennesa Ongkit is a content writer from VEED.IO. Aside from writing, Jennesa also enjoys doing outreach for various brands and businesses, helping them connect with new audiences and customers.