It goes without saying that social media is influencing everyone’s lives these days. Everyone is strongly connected to different social media platforms. There even is a saying that if someone doesn’t have a social media account, they don’t exist. People use social media for various reasons. Some use it to communicate with their friends and family around the world. Others use it to stay updated with the latest news. Businesses have also gone heavy on social media as it helps them consolidate their position on the market and attract more audiences. Either way, social media is a powerful tool that attracts more users every day. As we look to the next year, it’s clear that social media will continue to dominate the online world. According to the predicted trends for 2020, we will experience an increase in social B2C communication as well as the demolition of fake news. So, if you wonder what strategy to apply to attract more audience on social media and keep up with the latest trends, then you should keep reading this article.
- Count on visual content for more impact
A picture is worth more than 1000 words. So, it is a clear fact that visual content has no competition so far. The explanation is quite simple, considering the people’s behavior on social media. They no longer have the time and patience to read all the content they find on their social media platforms. Thus, they would rather prefer to receive visual content than written text. Apart from delivering a message extremely fast, visual content has another advantage. It can be adapted to any social media platform. Along with images, videos are also a great visual content category that can build an impact. They can help you get closer to your audience and transmit the message leaving less space for misinterpretation and just within a few seconds.
Embed video here: https://www.instagram.com/tv/B7mqbUPh7lG/?utm_source=ig_web_copy_link
This ad for Ring is cute and also resonating with all people who have to leave their pets home alone. Fabulous example of “show, don’t tell.”
Another essential benefit is that the messages created around visual content are rarely misleading. A text can be interpreted in various ways, and different readers can get different messages depending on their background or even current mood. Visuals, at the same time, carry a clear and concise message. Besides, if you don’t have the necessary budget to work with a professional photographer to produce visuals, you can always opt for stock images. They are always at hand and don’t involve an increased budget.
- Choose the social media channel that works best for your audience
Each social media platform targets a different type of audience. Also, it comes with different content requirements. Facebook, for example, is ideal for marketers who focus on producing video content. Facebook users are constantly looking for the latest news in different niches and are preoccupied with entertainment. Twitter, at the same time, is the ideal place for those who want to focus on posting mainly news. If you want to promote your blog posts and write short descriptions of your web content, then Twitter can be a wise choice. When it comes to visuals, Instagram and Pinterest are among the most efficient. Instagram has managed to grow its audience with high-quality visuals. Here, you will discover the best examples of photos or short videos that keep the audience engaged. Pinterest, on the other hand, is an excellent platform for images becoming a great source of inspiration for anyone who wants to build high-impact visual content.
- Share relevant content
Knowing your target audience is important if you want to attract your audience on social media. One of the key rules that will never fail is consistency. Once people have discovered your content on social media and liked it, they will come back for more. Thus, it is essential not to disappoint them and offer them what they expect. So, producing authentic and customer-focused content is always a go-to strategy. Also, we shouldn’t forget that our audiences don’t have time to waste nowadays. Each minute is valuable, and if they consider that they should spend a certain amount of time every day reading your content, then it should be worth it. This means that an engaging piece of content should contain verified and fresh information about your niche. All these efforts will show your target audience that you are a professional, and you have the necessary expertise to talk about the subject. Step by step you will be winning the trust of your audience. Post content regularly and do not disappoint your audience when it comes to information accuracy. If you are just starting out on social media, and you are not sure how to produce high-quality content, you can work with some of the best writing services and follow their instructions to build your strategy.
- Don’t forget about user-generated content
Nothing works better in terms of convincing new followers to land on your social media profile than checking what else those who already read your content or tested your products are interested in. User-generated content creates a sense of community and starts a conversation with your audience. Sharing their commentaries or guest posts is a clear sign of appreciation towards your followers. Besides, when someone has just discovered your social media profile before they press the “like” button or visit your website, they will first read the reviews and testimonials left by former clients. Their opinion is the solid proof that you are a professional in your field, and your content is worth reading.
Netflix created a campaign using user-generated content to attract the second season of their “Stranger Things.” People posted images of weird things tagging the photo with #strangerthings2.
Social media presence has become a must-do for business owners and consumers, likewise. It helps people to communicate and demolishes the distance. Both a novice and an advanced user can easily implement the tips mentioned above. As long as you keep posting fresh and unique content on your social media accounts, you will do steps toward success in attracting your audience. Also, you should be aware that success doesn’t come overnight, and you won’t attract all your target audiences at once. You should remain consistent and improve your social media strategy according to your audience’s expectations. Auditing your content from time to time and evaluating what your clients expect from you represents one of the most effective methods that you can use to increase your popularity on social media.
Author’s bio. Daniela McVicker is a blogger with rich experience in writing about UX design, content planning, and digital marketing. Currently, she contributes to many authoritative sources where she helps individuals and organizations improve their web content writing, design, and planning skills. Her posts are always packed with examples and actionable content that readers can put straight into the action.