As of 2020, there were more than 600 million active bloggers on the web.
Blogging is more than just a way for companies to get their voices heard in the digital world, though.
Around 80% of internet users say they regularly interact with both blogs and social media profiles belonging to brands.
The more effort you put into your blog strategy, the easier it is to attract customers who could help your brand grow.
However, it’s important to show some variety in your content if you really want to connect with your customers.
Not everyone will want to read endless updates about your business or product. That’s why we’re sharing some simple but effective types of content that can make your website more appealing.
Let’s get started.
In a world where customers rely on their mobile phones and often remember visual content more than written or audio information, infographics are a great way to generate attention.
This kind of content makes it easier for you to curate several valuable facts or insights that you can translate into a simple, easy-to-consume format for your customers.
Infographics are fantastic because they give your customers quick access to simple yet useful information.
It’s also much easier to scan through an infographic on a smartphone than it is to read an entire article in some cases.
When designing your infographics, focus on highlighting the information that matters most to your audience. Use colors and graphics connected to your brand and make your infographic shareable by posting it on social media.
Video marketing is quickly emerging as one of the most valuable solutions for companies in search of excellent advertising results.
Like infographics, video appeals to the customers in your community who are more interested in visual content than written articles.
Video is an excellent way to appeal to a wider range of customers, while sharing useful information. You can convert some of your most popular existing posts into video or transform Q&A sessions with industry experts into a series of useful clips.
This kind of content is also an excellent way to demonstrate your thought leadership with educational how-to webinars and demonstrations.
A great blog should be full of valuable content that helps your audience learn more about your business, product, and industry.
Sometimes, this means introducing your customers to terms that they might not be familiar with in their day-to-day lives.
Glossary pages that offer definitions of complex terms save your customers from jumping away from your website to learn more about the topics you’re discussing. These pages can also link out to FAQ pages and product pages, depending on what you cover.
A set of high-quality glossary pages could even act as a valuable internal linking opportunity when you’re trying to build your site’s ranking.
A blog is an excellent place for promoting your products and business. However, it can also be the first destination your customer visits when they want to learn more about the growth and development of your brand.
A press release is an easy-to-follow announcement about your company’s latest accomplishments.
Press releases can earn the attention of other media publications who want to interview you for articles that discuss your product or services.
You can also add snippets of your announcements to email marketing content to pull customers back to your website.
Every time a new product or service arrives in your company, use your press releases to grab instant attention from your target audience.
Reviews, Polls and Surveys
Product reviews are a fantastic source of social proof and a great opportunity to enhance your blogging strategy. Around 80% of customers say they trust product reviews that they find on the web when they’re shared by customers.
Posting some reviews on your site can make you more credible.
Therefore, if you want to go a little more in-depth with the content that your customers inspire you to create, why not host a poll or survey and report on your findings?
You can design a poll for your social media page or website forum and collect responses over a certain period.
Once you’ve collected some interesting results, write an article discussing what you found, complete with graphs and visual representations of the data.
eBooks and Slideshows
If you’re looking for an effective way to share a decent amount of information in one chunk through your blog, an eBook or slideshow could be the perfect solution.
Slideshows are helpful when you want your customers to engage with your content by clicking through pages and finding the sections that most appeal to their needs.
Usually, you can embed slideshows into your website or share links through email to customers who sign up for your newsletter.
An eBook takes the fun of the slideshow to the next level by providing a larger amount of information.
Your customers get to control exactly how long they spend on each section in an eBook, and you can even include PDF downloads for people who want to access the information offline.
Remember, for eBooks to be effective, they have to be more than just informative. The best solutions are visually appealing, eye-catching, and entertaining.
Case Studies and White Papers
Like reviews, case studies and whitepapers act as an excellent source of social proof for your business and website.
It’s an opportunity for you to showcase how you’ve worked with customers in the past and solved common problems for them.
Case studies and white papers can be as complex or simple as you like.
Most of the time, if you want to go very in-depth with data and statistics, you will publish a white paper, as they’re generally more formal pieces of content.
On the other hand, if you just want to discuss the challenges you helped a customer overcome with your product, you can stick with a case study.
Case studies and white papers build your authority, but they also have another fantastic benefit. This kind of content is inherently linkable.
People will be keen to link back to the information you share, proving how successful your service can be.
Earning backlinks, even from customers you’ve worked with before, is a crucial part of a successful SEO strategy. The more links you get, the higher you’ll rank.
Exploring Your Content Options
Every kind of content you can publish on your blog serves its distinct purpose, from educating new customers, to generating leads and helping with SEO.
Having the right combination of posts on your blog is how you improve your digital results.
Michelle Laurey works as a VA for small businesses. She loves talking business, and productivity, and share her experience with others. Outside her keyboard, she spends time with her Kindle library or binge-watching Billions. Her superpower? Vinyasa flow! Talk to her on Twitter @michelle_laurey.
I'm SEO specialist and certified Adwords consultant. I have been working in Search Engine Marketing for over three year. In addition working in SEO, I love writing about the subject and contributing to forum discussion in forums about various aspects of Search Engine Optimisation from link building to content development. Read more about me here