by Lolade Aderibigbe | Jul 2, 2026 | Google Ads
Digital advertising skills are more valuable than ever, and certifications from Google and Meta can help marketers, business owners, freelancers, and job seekers stand out. But if you’re only going to invest your time in one, which certification offers the...
by Lolade Aderibigbe | Jun 19, 2026 | Google Ads
Google Ads Is Changing Fast in 2026. Are Your Campaigns Ready?Artificial intelligence is no longer just a feature inside Google Ads, it is rapidly becoming the foundation of how campaigns are created, managed and optimised. Throughout 2026, Google continues to expand...
by Lolade Aderibigbe | Jun 16, 2026 | Google Ads
If you want to learn Google Ads in 2026, two platforms appear repeatedly in search results and recommendations: Google Skillshop and Coursera. Both offer valuable training opportunities, but they serve different types of learners. Google Skillshop is Google’s...
by Lolade Aderibigbe | Jun 11, 2026 | Google Ads
Digital marketing continues to evolve rapidly, and employers increasingly seek professionals with verified skills. Among the most respected credentials available through Google Skillshop are the Google Ads Search Certification and the Google Analytics Certification....
by Lolade Aderibigbe | Jun 9, 2026 | Google Ads
CPC stands for Cost Per Click. It is the amount an advertiser pays whenever someone clicks on their advertisement. For example, if you spend $100 on a Google Ads campaign and receive 50 clicks, your average CPC is $2. CPC is one of the most important metrics because...
