With the growing demand for online marketing, emails have proven time and again that it is a great tool for promoting brands. From content marketing and sales promotions to customer support and retention, email will always be a very useful marketing strategy, especially for online businesses. In fact, email and social media marketing can work hand in hand in strengthening your current outreach strategies.
Email Marketing – What is it, Who Does it and How?
Email marketing is a means of communicating with potential or current customers for the purpose of promoting a brand, a product, an event or a campaign. Marketing emails are usually targeted towards a group of individuals that are likely to have any interest toward a specific brand.
Many online businesses, professionals and marketers take advantage of this marketing technique to help grow their reach and improve their ROI. In fact, 81% of SMBs rely on email marketing to gather more clients. To get started with email marketing, there are a few things that you need to do first:
1. Choose an email platform.
Email marketing is considered to be one of the most cost effective forms of marketing. Just like social media marketing, all it takes is for a marketer to use the right platform to reach out to potential consumers, and start growing a brand’s reach. But for your email outreach strategies to work, choosing the right platform is important, since the platform you choose will be responsible in sending out all of your email marketing messages to your contacts. Some popular platforms include ConvertKit, Drip, Mailchimp, and ConstantContact.
2. Gather contacts and add them to your address book.
If you have had your business for a while now, it’s most likely that you already have an existing record of your customers’ contact details. If ever you don’t have any yet, it will be a good idea to start with the contacts that you have, including your family, friends, and acquaintances. Start adding them to your address book.
3. Create a custom and responsive email template.
Once you have a set of contacts available, you can now proceed to creating your custom email template. Creating one that best matches your brand is a great way to make your marketing emails look more authoritative and trustworthy. At the same time, choosing a responsive template will guarantee that whatever type of gadget your email is viewed from, it will look as good as it should be.
4. Write persuasive marketing content.
To make sure your email marketing efforts will pay off, you should see to it that every email you send out is meant to entice and convince your recipients and not scare them off. Personalizing your email campaigns is a good way to make your audience feel like taking action on your email. Always send out simple and properly formatted email and make use of optimized images. At the same time, use CTA buttons wisely.
5. Think of an irresistible subject line.
It’s not always easy to create a catchy subject line. In fact, 47% of marketers say that they sometimes test alternate subject lines to optimize email performance. Creating a compelling subject line is important if you want to make the most of your email marketing campaign. Once you send out your email, it all comes down to if the subject line will be enticing enough for the recipient to open the email and do something about it.
6. Preview and send your email!
Once you have all elements complete — a good email copy, enticing subject line and addresses to send the email to, then you should be ready to send out your email. Make sure that you do a preview first by sending out a test email. Then check how that test email looks like across different platforms. Once you’ve made sure that it’s good, you are all set to send out the email to your potential customers!
Reasons Why Email Marketing Is Important For Small Business
1. It’s more effective than social media marketing.
When it comes to reaching out to more potential customers, email marketing is still preferable and more effective as compared to social media. In fact, 60% of marketers still choose to use email marketing for promotions, as compared to 20% using social media for marketing.
2. It helps you reach more clients on mobile.
With more than 5 billion mobile users worldwide, it only makes sense that marketers put in some effort to reach out to audiences on mobile. And with 49% of all marketing emails being opened on mobile, it only shows that email marketing is effective.
3. It is affordable and convenient.
Comparing it with other marketing efforts that businesses can do, email marketing will need minimal effort from any marketer. All you have to do is to collect contacts of potential customers, choose the right email marketing platform, create the right marketing content, and send out your marketing campaigns. It requires minimal investment to start and is also easy and inexpensive to maintain over time.
4. It can be easily integrated with other marketing strategies.
Digital marketing is definitely on the rise, with both email marketing and social media marketing among the most convenient strategies. In fact, email marketing is very easy to integrate with your other marketing campaigns, especially on social media. In fact, many online businesses make use of WhatsApp, Facebook or Instagram growth services to find more potential customers to send out marketing emails to.
5. It can be customized and personalized.
Emails are easy to customize so that it can better represent your brand. At the same time, you can personalize the marketing emails that you send out to improve the open rate and entice your potential customers to take action.
By formulating the right email marketing strategy, you can definitely make the most of your email marketing campaign. With more and more small businesses becoming more at ease with the use of various digital marketing strategies, making use of emails to reach out to more customers is a surefire way to help grow your business.
Marquis is a writer, social media manager and SEO content marketer. She currently lives on the coast of Ecuador, working remotely as a freelancer. Her primary focus is on building online visibility of new, up and coming brands, particularly brands that promote health and wellness. She lives a nomadic lifestyle, though she is originally from California.
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