Running a successful digital marketing strategy has a whole lot to do with your writing tactics. You’re producing all this content to make sure your target audience reads it and starts engaging more with your brand and business. But, if you’re not good at writing or you don’t have a clearly defined writing strategy, you won’t be able to achieve all your business goals. This is why you need to establish a strong, winning writing strategy.
If you want to improve your writing to engage your audience more, just keep reading. We’ve put together this ultimate guide with 7 writing tactics that will help you turn your writing around.
Let’s take it one step at a time.
1.Focus on One Idea
The first thing you need to understand is that your online audience doesn’t want to read content that is confusing, complicated, or requires some serious thinking.
They just want to find the information they need, have some fun while reading, or solve their problem.
This is why you always need to focus on one idea and one idea only. Here’s what that means:
- Set one clear goal
- Decide on one main message you want to send
- Choose one takeaway you want them to have
It could be anything from selling a new product to having them sign up for your online event.
Choose one idea and focus on it completely.
Adjust Your Tone & Voice
If you want your audience to engage with you through your content, you have to make them feel like they’re talking to a friend.
That means you should adjust your tone and voice to make it:
- Familiar to your target audience
Make sure you understand your target audience and speak their language. This will make them feel more connected to you and ready to engage.
2. Open on a Strong Note
First impressions are what matters the most. If you don’t open strongly, nobody’s going to bother reading the rest of your blog or social media post.
This is why you have to make the introductory part as strong as possible. Here’s how to do it:
- Use your main keyword
- Announce why the rest of the content is valuable
- Invite them to keep reading
A strong opening will entice the readers to keep reading and dive deeper into your content. Here’s what we have in mind:
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3. Speak Directly to Them
Whether you’re writing a social media post, an email copy, or a blog post, you need to address your target audience members directly.
When they feel like you’re talking to them, they’ll be more willing to engage.
Here’s what we have in mind:
- Address them by their interest (Hey, fashion lovers!)
- Use “you” and “your” (Are you guys ready? This is your new favourite gadget!)
- Ask them questions (What is your favourite design?)
You need to make them feel like they’re in the middle of a conversation with you and have them come up with responses in their minds.
Speaking directly to your target audience will help you activate and motivate them to take some action.
4. Acknowledge Their Pain Points
There’s’ no better way for a brand to engage with its target audience than to offer solutions to their problems. If you know what their pain points are, you’ll be able to use it in your content and make it much more engaging.
- Define their main issues/dilemmas/struggles/questions (Does winter time make you feel anxious or depressed?)
- Offer a solution/answer (We know what you need to do!)
- Offer tips/tricks (Here are our 12 ultimate tips to fight anxiety and depression.)
If you know what’s bothering them, you’ll know how to help them overcome those issues.
Acknowledge their pain points as often as you can and make solving them one of the core elements of your content.
5. Provide Value
There’s no better way to interest your audience and keep them engaged for the long run than to provide only valuable content.
If you only cover fluff topics with no actual importance, you’ll soon bore them out of following you. This is why your content needs to:
- Provide accurate information
- Share industry-related news
- Covers trending topics
- Share important data, statistics, and numbers
- Be a credible source of information
If you manage to build the reputation of a professional and highly credible source of information, your target audience will love reading your content and engaging with you.
6. Rely on Brevity
The way you structure and organize your content will help you get your message across. And, if there’s one main idea we could share with you, it’s that brevity is key.
You should always try writing using:
- short sentences
- short paragraphs
- simple structures
- bullet points
You should focus on minimalism in terms of content structure but maximize the useful information you’re sharing.
This way, you’re making sure your content is easy to read and thus easy to digest and understand. This will ensure that everyone in your audience enjoys reading it and finds it easier to engage with.
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7. Final Thoughts
If you want to boost your audience engagement, you need to boost your writing strategy. Introducing the right kind of new writing tactics will help you improve your content quality and have those engagement numbers grow.
Use the tactics we’ve shared above to improve your writing and give your audience the kind of content they’ll enjoy reading and engaging with.