For the most part, online marketing is a vital investment for most brands, and businesses. Choosing the right tools is essential ? doing so allows you to focus more on other important aspects of your business.
But here’s the bigger question, how do you know that you’re investing only in the top marketing tools ? with the power to boost your profits, gain more customers, and ultimately, make more sales?
Well, we’ve handpicked one of the best tools out there to jump-start your marketing efforts in no time:
1. Google Analytics – Website’s real-time analytics
Google Analytics allows you to track the most vital data and stats on your website. For example, it lets you know all about your site’s top pages, and identify the number of people that are using it. Also, their demographic location.
It also lets you see how profitable your online presence is, by giving you a breakdown of all the important traffic data of your website.
The advantages of Google Analytics:
- Gives comprehensive information about the different site visitors
- Analyzes different sources of traffic
- Delivers data on which of your site’s pages are the most popular, or visited frequently
- Displays the traffic flow of the site
- Notes bounce rates
- Shows the manner how a website’s traffic has changed over time.
2. Google AdWords – Keyword planner tool
Google’s new keyword planning tool enables you to see a lot more than search volumes for the past year. Meaning, it has historical search volumes ? you can pick your timeframe select in one of the presets, to come up with historical data, (even way back in 2014).
Another handy feature is that it has a mobile search volume share, unlike Google’s older version where you still have to change the type of charts to see this. New metrics are added at the same time, to improve the planning of AdWords campaigns. Additionally, you can instantly see new forecasts in the “Plan overview” without setting a bid just like in the older version.
By utilizing the Google Keyword Planner tool with Google Trends, you’ll get the essential data that you’re looking for.
3. Buffer – Scheduling Social Media Posts
Social media is an excellent opportunity to connect and reach out to people in creative ways. However, it’s a tedious process, especially if you’re managing and updating various social media platforms. But by utilizing Buffer as a social media scheduling tool, it’s more practical for you to organize your posts across varied social media channels.
By merging everything in one location, you’ll also get synthesized analytics on how well your posts are performing across different platforms. As a result, it will be relatively easy for you to see which type of content is doing well, from those that don’t.
4. Hootsuite – Managing Social media
Hootsuite is a tool you’ve probably heard of many times especially in the digital marketing landscape. However, you’ll be quite surprised that it also involves social media. So, what does it do?
Well, Hootsuite is another social media marketing tool that lets you set updates across varied social pages, all in one dashboard. It gives you the power to manage efficiently, and even organize posts ahead of time, and post later on, on your chosen social media channel. The platform enables you to monitor many social media streams in a single location.
Its analytics feature gives you an in-depth view of how well your campaign is working. Aside from that, it analyzes a shopper’s questions and manages your team’s posts more efficiently.
5. Snov.io – Cold outreach automation
Snovio is an all-in-one tool that will support you every step of your cold email marketing. It provides users with every tool they might need:
- Email Finder: the web app and Chrome extension perform email search in a blink of an eye on any website, be it the most popular professional social network or a search engine;
- Email Verifier: an instrument that checks your email list within minutes (of course, the more addresses you have, the more time it will take);
- Drip Campaigns: easy to use drag-and-drop cold email campaign builder lets you create triggered sequences of emails, so you won’t have to spend endless hours on planning and sending emails manually;
- Email Tracker: a forever-free browser extension which tracks emails right from your Gmail providing you with detailed information on email opens and link clicks.
Another great thing Snovio offers is a Technology Checker tool that shows you which technologies and e-commerce solutions your competitors or clients are using: turn on this extension on any website and get a comprehensive report!
6. Sniply – Growth hacking
Sniply is a link-shortening tool that lets you attach a CTA on every single link that you share. The main reason why it’s getting popular these days is it that it generates a lot of traffic and leads to your site via the external content you’re linking out to.
If you’re sharing content through various social channels regularly, use Sniply and attach a message directly to the page that you’re linking to (together with a backlink to your site). Or utilize the text entry box to encourage users to sign up to your email list.
7. Canva – Photo editing
In its most basic form, Canva is a drag-and-drop tool that has hundreds of fonts, and millions of images. It’s a simple tool that helps you generate creative designs even without a trained graphic designer.
Whether you want to create graphs, come up with print media, or edit photos, Canva is a highly efficient tool that is developed to assist you with all your visual projects.
8. MailChimp – Email marketing
There’s always a debate between SEO vs direct mail, however, an email is one of the vital tools marketers use. It’s one of the most intimate ways to reach out, wherein you can use several tools at your disposal to nurture leads. However, the challenge is optimizing your emails so that people won’t unsubscribe or ignore them.
That’s where MailChimp comes into play. It’s an excellent tool that lets you send emails to hundreds and even thousands of recipients. This tool allows you to manage and create newsletters and mailing lists. Aside from that, it enables you to automate email campaigns and help you collect leads.
Another great thing about it is that it is easy to use and there’s no coding involved, so it lets you customize templates easily.
9. Hotjar – Website optimization
You might be wondering what’s the big deal about growth-driven websites. Well, having a growth-driven website a top priority of most businesses today. These sites are optimized and monitored continuously so that it works the most effectively and efficiently.
Hotjar is a relatively new tool that promotes the action of ongoing site enhancement by using a web design that’s growth driven. It effectively analyzes things like content placement, CTAs, forms, landing pages on your site. It also gives valuable insight into the shopper’s overall user experience ? watching them interact, showing you how to effectively approach your website.
10. Google Search Console – Optimize website visibility
Google Search Console is a service that enables you to efficiently observe and maintain the presence of your site in Google’s search results. This tool gives Google to access your material, with minimal disruption regarding search performance.
It keeps your site clean by monitoring and resolving spam and malware issues should they arise. It allows you to submit and remove any specific content and monitor the ones that deliver exceptional outcomes.
11. Typeform – Secure customer feedback
Typeform is a web-based tool that helps you create forums and surveys that are customizable so that it engages users more, making it easier for them to respond.
This tool is incredibly user-friendly. It is accessible for both respondents and survey designers and utilized in both mobile and desktop platforms.
If you want to fuel growth within your organization, you need to find great tools that will help you achieve your goals, and ultimately stomping out the rest of your competitors. Try these free tools we’ve stated, to fuel the growth of your business, today.
John Vuong is the sole owner of Local SEO Search Inc. John’s mission is to help local business owners improve their online influence so they can dominate their industry. With his business acumen and innate understanding of the local business landscape, John writes blogs that delve on how to customize SEO campaigns based on client needs.
I'm SEO specialist and certified Adwords consultant. I have been working in Search Engine Marketing for over three year. In addition working in SEO, I love writing about the subject and contributing to forum discussion in forums about various aspects of Search Engine Optimisation from link building to content development. Read more about me here