While making a purchase, your target customers put a lot of weightage on past customers’ feedback and reviews. In fact, many shoppers diligently take out time to find out the objectives and neutral opinions about the products or services they are interested in.
According to research by Performance Marketing World, more than 80% of millennial don’t trust conventional advertising. If anything, we sense that reviews are a need of the hour. And we are certain, as a business owner or a marketer, you must be aware of Google reviews.
And the trend has made sure that the marketer incorporates Google reviews in their marketing strategy. For example, most of the marketers are now suggesting embedding Google reviews on websites. And as they say, a Google review widget has helped them in soaring their business with social proof and credibility.
If you are struggling with thoughts like, what is a Google review widget and why is it even essential for your brand trust, we have you covered. In this blog, we will find out all the possible answers to these mind-boggling questions. So hang tight and stay with us till the end of this blog.
All about Google Reviews Widget for Your Business:
A Google Reviews widget is a functional block that enables website owners to display customer reviews and ratings from Google My Business directly on their websites. This widget provides an easy way to showcase customer feedback and helps businesses establish trust with potential customers.
To use the Google Reviews widget, a business must have a Google My Business account with customer reviews and ratings. The widget can then be embedded on the business’s website using a code snippet provided by Google. Once installed, the widget will automatically display the most recent reviews and ratings from Google My Business.
Some widgets also allow businesses to customize the look and feel of the widget to match their website’s branding. This can include changing the color, font, and layout of the widget. You can also look for the features like a moderation panel to remove the Google reviews that do not resonate with your business and brand campaign.
4 Ways Google Reviews Widget Can Benefit Your Brand Trust:
Whether your business offers apparel services, or serves a top notch cuisine, building a strong and online presence is a must for every business. Now that the cat is out of the bag, let’s look at the benefits you can leverage with Google review widget on website.
1. Better Brand Reputation
The voice of happy customers should be heard loud and clear. And the brands and businesses should flaunt the kudos they have earned.
If there is any way to flaunt all these good reviews, it is to embed Google reviews on websites. Once you start showcasing Google reviews and managing them, your customers believe that you will solve their problems in future. This helps you have a better brand reputation in the industry.
2. Increased Social Proof
Coined in 1984, Social Proof is even relevant today in 2023.The basic concept of social proof is that your customer’s opinion will influence your target audience to make a move towards you. In today’s world of the internet, people know that everyone’s information they want is available to them. Think of it this way, diners rarely visit a restaurant without knowing about its previous reviews and feedback. People hardly visit a doctor without consulting Google Reviews.
This showcases that Google reviews are a significant indicator and guide to any purchase decision your target audience is making.
3. Improved SEO
As a business owner, or a marketer, one of the main struggles you have in your professional life is to increase the traffic of your website. And you must be aware that organic traffic that comes from local search is the best way to increase your traffic. So, what is the biggest piece of this puzzle?
It is Google reviews. While there are a lot of different factors that matter into the ranking of any website, Google reviews is one of them. Google loves it when you use its products and services. Apart from that, when you provide all the information regarding your business, it helps Google to gain insight about your business on a deeper level, helping it to rank better.
4. Holds the Visitors to the Website
User-generated content such as reviews is the most engaging form of content. This is primarily because people like to know about any product or services from different perspectives; and not some keyword stuffed product descriptions.
When people get access to such content, they are more likely to stay on your website and know about your business.
In A Nutshell
Google reviews have the maximum share in the industry as compared to other customer review platforms. As a marketer you should know that it is an unbelievable platform. As soon as you start getting reviews, start to showcase them on Google review widget. This will entirely change the process of how you sell your product. If anything, it will sell easier for you.