In the realm of search engine optimization (SEO), link building has become one of the most important ranking factors for websites to appear in higher positions in search engine results pages (SERPs). Unless search engines drastically change their algorithms, there are several practices that are to remain in every marketer’s toolkit.
Some of the widely practiced link building methods are broken link building and guest posting. Guest posting is publishing a piece of original content on thought leader or authoritative sites, gaining links, and increasing traffic to your original page. Meanwhile, broken link building involves contacting webmasters to offer better alternatives for dead links in their existing content.
Unfortunately, while these methods seem to be a mainstay, they can be less effective due to website owners and influencers being inundated by many of the same kinds of requests. This makes it more likely for them to reject your proposals, unless you make your content truly unique or of outstanding quality.
With that in mind, you can find more success in your SEO strategies with underrated yet effective link building tactics.
The infographic below lists a number of these lesser-known tactics: interviews, resource pages, partner links, Help a Reporter Out (HARO), image reclamation, profile links, linking out/ego bait, 2nd tier link building, and media events.
These tactics can range from beginner-level difficulty to more intermediate levels of execution. Depending on the kind of page and content you have, these methods can yield better SEO results than the usual ways. These can also be done in combination with other tactics to maximize your strategies and output.
As marketers, you need to come up with strategies that are effective and maximize the tools at your disposal. Learning more about these underrated tactics can give you an edge in your link building, taking your SEO results to the next level.
Thanks to Rose Ann De leon of spiralytics.com for this post.