Yes, you can set up a WordPress site without committing any major blunder, but when it comes to optimising your site, it is surely an arduous task. I would say SEO is a constantly evolving process and it will keep evolving in the coming times as well. Now, if you have a WordPress site, you obviously want to have traffic on your site, so here are top 7 approaches to bring traffic to your WordPress site.
One of the key elements which contribute to engaging traffic is high-quality content. Readers are more drawn by the quality of the content and you don’t have to use SEO strategies. There are certain things you need to be aware of the content on your website, make sure the content is beneficial, unique, and shareable.
Moreover, with a high-quality content, your website will have a distinctive look and will certainly help in delivering the right message to your readers. Now, it is not imperative that the content needs to be in a text form only. Videos also really come handy in sending the message and the best part is that you don’t get bored. Make sure you have given special attention to the keywords, if you have, then it will certainly help your website to have top rankings in the search engines.
Whenever someone visits your website, it is important he/she should find the design of your website impressive enough. A well-designed website really helps in customer conversions. This is because a well-designed site helps your probable customers to find what they are actually looking for on your website. Whatever action you are expecting from your customers to take, on reaching your website, you can guide them to that action with the help of various elements of your web design.
A dull looking website can hurt your brand image as well and will drive your customers away. On the other hand, if you have a simple and creative website, it will send a positive message to your customers that your brand is dependable and service-based. Make sure you make the most of the responsive web design.
Optimising post for search engine pages
If you have a website, you surely want to rank your website on various SERPs. In order to do this, make sure you have followed the below-discussed two things –
? Title – Make sure you have considered to change the title as it is more apt for all the users to use Google to search for the information.
? Description – Make it a habit to give meta description for all your posts. This will give the people a better idea of what they can expect on clicking.
You can customise the title and the description using various online tools. Google will pick the information and will use it within their search engine research pages.
Breadcrumbs navigation can be defined as links that help the users in tracking the path from the page they are currently viewing to the home page of the website. You can see them at the top of your page and it also reflects your website’s structure. When the breadcrumbs are used rightly, it really helps in adding context to the innermost of your pages. There are few types of breadcrumbs –
- Location Breadcrumbs – These are one of the common forms of breadcrumbs on the web today. They really come handy in informing the position of a page within the hierarchy of the site. With the help of these breadcrumbs, a user is facilitated to visit a page that plays a host to identical pages.
- Path Breadcrumbs – As per these breadcrumbs, it shows the users the actual path they have taken to a webpage. The similar content of the website can be accessed via varied logical paths and they are then displayed by path breadcrumbs.
- Keyword Breadcrumbs – These are identical to location breadcrumbs. The key difference is that they use keyword in place of the page title or any other feature to represent the page. These breadcrumbs are commonly used on e-commerce websites.
How breadcrumbs influence usability
Following are some of the ways in which breadcrumbs can prove beneficial for the users –
i. They really come handy in making the users understand the layout of your website.
ii. Since, the breadcrumbs are optional, they won’t overwhelm all those users who don’t want to use them.
They will assist the users to view different pages quickly.
How to optimise breadcrumbs for SEO
- The breadcrumbs should only be used when they are beneficial for the users; SEO is just an additional advantage.
- The breadcrumbs should be used at the top of your page.
- If you are using them on one page, make sure you use them across the website.
- Avoid linking to the current page.
- Yes, you can stylise them but make sure they don’t draw the complete attention.
- Remember breadcrumbs are only your second navigation and they should never replace the primary navigation.
- Avoid using breadcrumbs in your page title.
Split test your headlines
If you are a regular blogger, then you must be knowing the significance of headlines. On the basis of a right headline, your post can go either viral or it can be a complete failure.
Keeping this thing in mind, if you really want to increase traffic on your website, make sure you have split test your headlines. You can do this by using Title Split Testing for WordPress plugin. With the help of this plugin, you can easily create two or more headlines for every single post, then present them in a random order to the users and also measure the click through rate.
After having a number of clicks, you will be in a better position to make up as which headline is successful. The best part is that you get to see instant benefits, but it is advisable you make yourself familiar with the latest trends so that you can easily make effective headlines for your readers in the near future.
Creat internal linking between your pages
I think few things are more important to increase user engagement on your website than linking between your posts. Most of the users will not be aware of your navigation, the only way you can make them explore your website is via inclusion of the links to the related posts within your content.
When you are creating blog posts, I suggest including a maximum number of relevant links to the related posts on your blog. However, you won’t find it easy with WordPress default search functionality. This is where the Better Internal Link Search plugin will come handy. While the WordPress default search functionality will only look for the selected keyword literally within all the posts and pages and present results in a chronological order, Better Internal Link will consider only the page and post titles.
Include related posts
Including related posts is one of the confirmed ways of increasing user engagement via offering them an opportunity to continue reading the content on your website. But, I am sure you may be wondering what is the relation between the related posts and drawing traffic to your website? This is where Zemanta comes into play. It offers related posts not only from your own site but from others as well.
Emma Brown is a writer by profession. She has done Masters in Journalism and Mass Communication and is a Gold Medalist in the same. A voracious reader, she has written several articles for sites like Followthesteps and newspapers like The Telegraph. She loves traveling and photography.
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