Link Building certainly plays a critical role in SEO (Search Engine Optimisation) and it really has a great impact on the amount of traffic you get to generate. Strangely, though, link building can also prove detrimental for your website, as well. Previously, Google used links to decide whether the website is good or not, a link acted as a recommendation, so with more links a website used to rank higher on SERPs.
Google let the web make out how good and beneficial each page was. Now, at this point in time, only white hat link building is the only legit way that actually works out. As per the current scenario, it is next to impossible to steal, borrow or buy links effectively, the only way left is to earn them. However, there are numerous smarts ways, out there, to do that. So, without any further ado, let me discuss top 7 ways to get quality backlinks.
Of late, infographics have really become one of the sought-after link building methods. Since 2010, there has been a significant surge in the demand for infographics. Some of the key publications are publishing infographics on a regular basis and they are getting an impressive response from the readers.
In order to be helpful in building backlinks and considering the fact that infographics are shareable, they also prove effective in drawing traffic from various social media platforms.
Once you have created an infographic and published it on your website, your next move should be to submit at some of the leading & popular infographic directories.
If you are really looking for an effective way of making yourself heard on the internet, then guest blogging is an excellent way. It gives you an opportunity to tap into, already established, audience and also let you have interaction with people hailing from your niche. It is one method that serves three motives simultaneously – draw traffic, building quality backlinks, and draw followers from social media.
The best thing about guest blogging is that it has been there for quite a long time now, long before Google started considering backlinks as a ranking element. You can find guest blogging beneficial with the help of these key terms –
- Your keyword + “guest posts”
- Your keyword + inurl:write for us
- Your keyword + inurl:contribute
- Your keyword + “become a contributor”
- Your Keyword + “write for us”
Once you have written a guest post some blog, things just don’t end there. You can work even harder in order to raise the value of your guest post over time. This is done by regularly linking to your guests posts in your blog posts or through other guest posts.
Effective Internal Linking Structure
While internal links won’t prove helpful in giving a significant SEO boost, it certainly does come handy in surging the overall usability of your website significantly. Moreover, it is also a great way of building links with the help of your desired anchor text.
When we talk of public relations, in context of link building, it means using the same methods to get backlinks you may use to get press. You can use various effective PR measures such as “press releases”. Both the journalists and the bloggers tend to hoover up the information, so if you have a new product launch, new client, or a new integration, it makes it easier to find. Then, there the odds are high for you to be linked to in some article that will cover your niche or subject.
Most people indeed use press releases, however, they tend to overuse anchor text links. This is one of the elements that can trigger Penguin penalty. Instead press release should be used to field a wide variety of anchors linking to your website.
Broken Link Building
No matter how good and reputed a website is, it can still suffer from ‘link rot’. It is a term used for hypertext terms that are broken. A link rot is said to be created when the webpage has been removed and when you click on a rotten link, it normally results in 404 error. This is where broken link building helps in fixing this and get you links. It mainly finds the broken links, recognising the content they allude to, and then providing the referring site a chance to refer new and unbroken content.
This is a win-win situation for everyone where your visitors get to see up-to-date and useful content; moreover, there are less 404 errors, sites don’t have broken links and you get high-quality backlinks.
There are numerous websites out there, virtually in any niche, the conducts interviews with the experts. If you are not that popular to be invited, you can approach the interviewer and convince him/her as why you should be interviewed.
All those sites that run such roundups are constantly on a lookout for great content, so you have high odds of getting accepted. You can search for the websites that run interview roundups with the help of following key terms –
- Your keyword + “roundup”
- Your keyword + “interview”
If you are looking to build association and authority in your industry, then blog commenting is a great way to do it. Moreover, these two things also give a boost to both the organic links and traffic. It is imperative when you look for the places to comment, the blogs you choose should have high engagement and not to mention impressive traffic.
Well, it is not mandatory that these blogs have to be the top ones, but it is important these blogs have active commenters. Once you have located some of the best blogs, your next move is to diversify via following the links from the commenters to their blog. This will certainly help you in increasing your base sites where you can comment upon.
Remember one thing, comment only when you know you have something important to add to the ongoing discussion. Your comment should always have something from which others can learn from and moreover, the blog owner also gets impressed.
Emma Brown is a writer by profession. She has done Masters in Journalism and Mass Communication and is a Gold Medalist in the same. A voracious reader, she has written several articles for sites like alwaysreview and newspapers like The Telegraph. She loves traveling and photography.