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A keyword is a word or phrase that describes the content of your blog post or article. It’s important to choose keywords carefully, as they will be used by search engines to determine the relevance of your content to searchers’ queries.

When choosing keywords, you should consider both the searches themselves and how much competition there is for each keyword. You’ll want to choose keywords that are popular enough that people are actually searching for them, but not so popular that there are already a ton of articles competing for those same keywords.

There are a few different ways to research keywords. One is simply to think about what someone might search for if they were looking for an article like yours. Another is to use a keyword tool like Google AdWords Keyword Planner or Moz Keyword Explorer. These tools will help you see how many people are searching for specific keywords and how much competition there is for each one.

Once you’ve chosen your keywords, be sure to use them throughout your blog post or article, including in the title, in the body, and in the tags and meta descriptions. This will help search engines understand what your content is about and index it accordingly.

How to do Keyword Research

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole. It’s not always about getting visitors to your site, but about getting the right kind of visitors.

If you want to do keyword research for your own website or blog, there are a few different methods you can use. Here are some tips on how to do keyword research:

1) Use Google AdWords Keyword Planner – This is a free tool provided by Google that allows you to find out how many people are searching for certain keywords. Just enter in a seed keyword and AdWords will show you related keywords and their monthly search volume.

2) Use Google Trends – This tool lets you see how popular certain keywords are over time. You can use this data to help decide if a trend is worth pursuing or if it’s already peaked and on its way down.

3) Use Google Correlate – This tool shows you how two different sets of data are related to each other. For example, you could input a set of keywords and get back results showing what webpages tend to rank for those keywords. Or, input a set of websites and see what keywords they tend to rank for.

How to Use Keywords in Your SEO Strategy

If you want your website to rank highly in search engine results pages (SERPs), then you need to use keywords throughout your site. This includes in the title and meta tags of your website, as well as in the body content.

When using keywords in your body content, make sure that they are placed strategically and not just randomly thrown in. For instance, using a keyword too often (known as keyword stuffing) can actually hurt your ranking rather than help it.

Additionally, try to use semantically related keywords throughout your content. This means that you use words that are related to the main keyword you’re targeting, but are not necessarily exact synonyms. This helps to broaden the range of searches that your content will be relevant for.

Finally, don’t forget about long-tail keywords. These are usually three or four-word phrases that are very specific to what someone is searching for. They may get less search traffic than generic keywords, but they convert better because they’re more targeted.


Keyword research is a vital part of SEO and it can be difficult to know where to start. However, using the tool allows you to quickly identify relevant keywords that could help your website or business gain recognition in search engines such as Google and Bing. Think about what kind of words or phrases your target audience might type into a search engine when looking for products or services like yours, and use keyword research tool to find out how competitive those words are in relation to other websites competing for them. With the right strategy in place, you could soon see an increase in organic traffic coming through from search engines thanks to your well-researched set of keywords!