Websites are effective methods of popularizing products and services offered by various companies. Mere creation of attractive and informative websites is not enough and one has to promote the website to attract appropriate and adequate traffic towards the site. One of the possible ways to promote a website is to enlist the web page with a search engine. Just as a phone number should be listed in the local telephone directory, so also, pages of a website has to be indexed with a search engine to attract the right amount of visitors and enhance one’s business.
Promoting a site with a search engine is an ongoing process and the first step is indexation. Indexation of a website means that the website is visited by various search engines, which then analyze the contents of your site and then list it in their databases under the appropriate category. Inclusion of your website in a search engine’s database is very important for attracting the correct visitors both in terms of quality as well as quantity and this ultimately results in increasing business opportunities. In other words, indexation means that when someone does a search then your website would be considered if it was indexed with the search engine.
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