Welcome to the autumn edition, of what is now becoming a monthly roundup of what I consider to be some of the best SEO and internet marketing article. Without much ado, here are some of the most exciting and informative articles I came across during the month of October 2021.

Google Says URL Case Applies To Robots.txt Directives” by Barry Schwartz on SE Round Table.  

John Mueller from Google posted a video where he mentioned hat URL case matters for the robots.txt directives. 

https://www.youtube.com/watch?v=d1xb84T0olI 

Crawl Budget” by Tom Capper on Moz blog. 

  • What is crawl budget? 
  • Causes of crawl budget issues
  • Fixing crawl budget issues
  • Robots.txt
  • Link-level nofollow
  • Noindex, nofollow
  • Noindex, follow
  • Canonical
  • 301
  • Implementing crawl budget tactics

 

Build Fewer but Stronger Pages or Create Lots of Pages?” by Roger Montti on Search Engine Journal. 

    “You can do it either way, it’s more of a strategic decision, I think.

    In general, what you are balancing is making pages that are specific for individual topics and making pages that are more general but where you have fewer pages. So you’re kind of balancing many pages versus fewer pages.

    And if you have fewer pages, generally those few pages tend to be a little bit stronger.

    Whereas if you have a lot of pages then it’s like the value is spread out a little bit more.

    So if there are specific topics where the competition is stronger then you want to have very strong pages, so maybe fewer pages.

    If you are targeting areas where the competition is not so strong then maybe having more pages is fine.

    So that’s kind of the balance that you would try to take there.

    If you’re starting out, probably having fewer pages is a good idea so that you can be as strong as possible in that area.

    And then over time as you see like we’re very good here, you can split off individual pages for more niche topics.”

Tips for B2B Lead Generation: Advice from Experts” by Laura Caveney on ruleranalytics. 

  1. Put your audience at the heart of what you do
  2. Get targeted with a persona
  3. Become a thought leader
  4. Embrace social media
  5. Educate and nurture your audience
  6. Utilise webinars to drive new leads
  7. Optimize your content for organic search
  8. Convert blog posts into comprehensive guides
  9. Invest in paid advertising
  10. Embrace chatbots in your communications
  11. Be found on online directories
  12. Run email campaigns
  13. Be found, everywhere
  14. Use Q&A platforms to your advantage
  15. Quality, not quantity
  16. Try LinkedIn prospecting

 

10 SEO Metrics That Actually Matter (And 4 That Don’t)” by Michal Pecánek on Ahrefs blog. 

Important metrics:

  • Organic traffic
  • Keyword rankings
  • Search visibility
  • Traffic value
  • Organic traffic conversions
  • Referring domains
  • Indexed pages
  • Index coverage errors
  • Core Web Vitals
  • Website health

 

Non important: 

  • Bounce rate
  • Exit rate
  • Avg. session duration
  • Pages per visit or session

 

8 SEO techniques to increase website traffic in 2021” by Julia Nesterets on techradar. 

  1. Perform SEO audits 
  2. Leverage analytics to track metrics  
  3. Improve headlines and descriptions 
  4. Reoptimize underperforming content 
  5. Deploy topics cluster strategy 
  6. Manage internal links 
  7. Use a featured snippet  
  8. Improve page speed

 

SEO checklist” on squarespace. 

  • Before publishing
  • After publishing
  • Optimize for search engines
  • Content best practices
  • Site ranking changes

 

Amazon Images: 2021 Image Optimization Guide (+Pro Tips)” by Kritika Bhatia on cedcommerce blog. 

  • Amazon Image Optimization: Technical Requirements
  • Amazon Image Guidelines- For Main & Alternative Images
  • Amazon Image Optimization
  • Additional Image Optimization Tips

 

10 Secrets To Help You Reduce Customer Churn Fast” by Hanna Barabakh on payproglobal. 

  1. Focus on Your Onboarding Process
  2. Strengthen Your Customer Relationships
  3. Identify At-Risk Users and Target Them
  4. Ask for Customer Feedback and Take Appropriate Action
  5. Analyze Churn by Customer Segment
  6. Identify and Reduce Activity Churn
  7. Optimize Your Cancellation Flow
  8. Promote Annual Contracts
  9. Increase Subscription Payment Acceptance
  10. Add Value at Every Stage of the Journey

 

9 effective customer retention strategies that work in 2021” by Brent Barnhart on sproutsocial. 

  • Invest in your onboarding process and customer resources
  • Create a sense of community through user-generated content
  • Actively ask for customer feedback to improve your experience
  • Speed up and step up your social customer care
  • Reward your most loyal customers
  • Listen closely to your lost customers 
  • Set expectations to create a better customer experience
  • Keep customers in the loop about your latest products, launches and updates
  • Establish a follow-up frequency that keeps customers engaged

 

Thank you for reading. Please leave a comment below or contact me through this form or via my Twitter account. Your feedback is most welcomed.