With more than 500 million daily active users, Instagram is considered one of the leading social media platforms all over the globe.
Instagram helps you in creating a brand image through videos, pictures, live videos, and stories. This platform is far more effective for brands to market their products along with getting more traffic and positive engagement.
Some of the biggest brands such as Zara are effectively using this platform to increase their buyers and engage with their audience. Instagram has become a great platform for businesses to market their products and services.
Most Effective Marketing Tools for Instagram
Whether you have just started using Instagram for your business or you are exploring ways to improve your marketing strategies, we have filtered out the top 8 marketing tools that will help you manage your business account on Instagram more effectively.
Instagram Marketing Tool # 1: Social Pilot
The very first marketing tool for Instagram present in our bucket list is “Social pilot”. This tool offers you the best product features, outstanding consumer support at an amazing price. It helps you to link your numerous social media profiles in a single place, making this tool vital for the growth of your business.
The social pilot will be taking your marketing strategy to the next level. Now, how will this tool help you? The answer is simply this:
- It will schedule 500+ posts beforehand hence saving your time.
- Reply to all your Instagram page messages and comments in real-time
- Filter out the irrelevant comments, allowing you to focus on those clients that matter for your brand.
- Innovate artistic ideas for creating an effective content
- Share all your post on not only Instagram but other platforms as well.
The amalgamation of all these attributes with the capability to look up for trending posts and pages makes this tool best of all.
Instagram Marketing Tool # 2: Lee Tags
The use of hashtags is quite common among the Influencers and digital marketers. Around 66.6% of the Instagram posts include hashtags. They help in categorizing content making it more discoverable for the audience.
Another tool that is helpful for Instagram marketing is Lee Tags. This tool will be generating relevant and popular hashtags for your posts. You can create a perfect set of hashtags through this tool by looking upon various groupings.
This collection of hashtag groupings also includes sub-groups that helps the IG users in micro-marketing. For example, if you are promoting a clothing brand then you can use fashion and approach gritty tags like #trending #fashion, #street wear, #style, etc.
The main tags are linked with the services or the products you are promoting, increasing the relevance of your posts and profile.
Lee tags will be improving your post captions by suggesting trending hashtags, giving your posts more shares, views, and making your business well known among the IG community. Moreover, the most exciting part about this tool is it is available to you for free.
Instagram Marketing Tool #3: Grum
An incredible and simple tool for scheduling your promotional posts, Grum can automatically schedule your Instagram post without having the need to confirm it later. It comes with simple features at a really reasonable cost.
This schedular is particularly designed for the Instagram users making it feasible for the digital marketers to upload their Insta posts from the computer, handle and switch among various IG accounts.
This tool is projected to be used for Instagram post form the web without asking for a password or any other detail. You will not be getting any push notifications to manually publish your post. All you have to do is set your time and it will automatically upload the posts on your IG account.
Instagram Marketing Tool #4: Iconosquare
Iconosqure, another effective Instagram marketing tool that is helpful for your page promotion. It allows you to track your progress on Instagram and analyse the growth in your followers.
It will be giving you information regarding your customer engagement, the overall performance of published posts so you can easily make improvements.
Plus, Iconosquare sends you a daily report by email and this tool also looks for influencers in your industry for you to connect with and leverage. You can track the best time of the day for IG posts, manage conversations and comments as well as plan your feed in advance.
Instagram Marketing Tool #5: Later
This tool allows you to tailor spending content for your IG followers. The main focus is on creating strong visual content, that can be scheduled easily and helps the marketers stay organized through a social calendar.
Later supports unlimited videos and pictures on each plan and you can even upload it from drive or Dropbox. It allows you to organize your content as well as pictures and show you the preview before posting it on your IG page.
If you are promoting a large or small page, then this tool might not be effective for you. Later is a good choice only when you have multiple social media accounts not only on Instagram but on other platforms as well and only require the bare bone facets.
Instagram Marketing Tool #6: Awario
Now, the sixth tool that is specifically designed to scrutinize trending conversations, find leads, and measure the performance of your IG page is Awario.
This marketing tool can help you in connecting with other brands and influencers that will help you grow your follower count and will support you in connecting with the targeted audience.
When using this tool for your Instagram page, you will be receiving notifications about your page or brand made by other followers and influencers. Awario will monitor trending for your IG posts and assists in looking for old mentions as well.
To find top leads for your page among 1 billion Instagram users, what you need to do is set up Awario leads, affix your service or product descriptions and mention your opponents.
This monitoring tool will mention those audiences and followers that are interested in your products be it a clothing product or counseling service.
Instagram Marketing Tool #7: Instagrowth
Are one of the main concerns of every influencer is to increase their followers and engagement. Instagrowth Ninja tool is designed to help you with organic marketing and increase your page traffic.
Instagrowth offers you ROI with IG accounts. This marketing tool acts as a social media manager for you and comes up with strategies to improve your page performance. It also helps you in targeting the potential audience and market.
It will be finding the trending news, hashtags, and top accounts that people are interested in and it provides you with information related to your brand page. What more it offers? Customise messages and comments on posts.
Instagram Marketing Tool #8: Social Blade
Social Blade will track your user statistics on Instagram. This tool is not effective for Instagram marketing but also useful for other social media accounts. If you are looking for the latest trends and to have a deeper understanding of user growth, then this tool is right for you.
It is even available for free but premium subscription permits faster browsing. Social Blade is effective in getting a daily snapshot of Instagram followers. If you are running your business page on Instagram, then this tool will give you access to a public database. It utilises innovative technology to offer global analytics to digital marketers, influencers, and live streamers.
Tip For You: Content Editing Tools
We all are well aware of the importance of content. Google is focusing too much on the content. And the same strategy is utilized by different platforms. Even on Instagram, brands use attractive hashtags and catchy taglines in order to engage their audience.
For this purpose, you can leverage tools such as Hemingway App, Grammarly, and academic writing services UK, to create brilliant content.
Conclusion
The right marketing tool can accelerate your marketing strategies and increase traffic on your Instagram page. There are numerous tools available in the industry but choosing the right one will help you grow your business.
The top 8 we have shared above are the most effective Instagram tools that can have a positive impact on your business, taking your Instagram page to next level of marketing.
Author Bio:
Annie Megan is a tech-geek who currently works as a Digital Marketing Analyst at Assignment Guarantee where students buy assignment online. Annie loves to spread her experience and knowledge through online platforms like Temi.co.uk.