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January Roundup 2021

by | Jan 3, 2022 | Expert Roundups

Welcome to the winter edition of what is now becoming a monthly roundup of what I consider to be some of the best SEO and internet marketing articles. Without much ado, here are some of the most exciting and informative articles I came across during the month of January 2021.

“Google’s John Mueller 2021 Google SEO Advice” by Barry Schwartz on SE Round Table. 

Here are those two slides that sum up what to be on the look out for in 2021:

  • Core Web Vitals (i.e. Page Experience Update)
  • Sites that are technically better with technical SEO have an advantage
  • Technical SEO in general is harder so get help
  • Sites should aim to get users to “user pull,” meaning people should want to search for you by your brand name
  • Ranking updates will continue, including core updates which are hard to explain
  • There will be SEO updates that help less-SEO-savvy sites such as passage indexing, RankBrain, BERT and others (I don’t think John specifically named these)
  • Look for ways to be more visible to the user, maybe structured data or search verticals

 

“The Local SEO Stats & Practical Tactics of Google’s Top-Ranked Grocery Stores” by Miriam Ellis on Moz blog. 

  • Methodology
  • The GMB characteristics of top-ranked grocery stores
  • The COVID-19 adaptations top-ranked grocery stores have made
  • What I’ve learned about agility from grocers and their marketers

 

“5 Benefits to Using Visual Content in PDF Marketing Materials” by Roger Montti on Search Engine Journal. 

  1. Images Are Emotionally Engaging
  2. Images Reduce Reading Fatigue
  3. Images Are Easier to Remember
  4. Graphs Communicate Visually
  5. Images Build Trust & Increase Profitability

 

“8 must-have e-commerce tools for boosting revenues in 2021” by Moira Alexander on techrepublic blog. 

  • Dialogue
  • Boosted
  • Hotjar
  • Namogoo
  • Hello Bar
  • Oberlo
  • 3DCart
  • Verto

 

“11 Ways To Make Your Visual Content And Marketing Designs Pop” by Darya Jandossova Troncoso on marketsplash blog. 

  1. Inspire And Use Customer-Made Visuals ?????
  1. 2.Make Sure Your Visuals Are Responsive ?
  2. 3.Make Long-Form Content More Appealing ?
  3. 4.Leverage Analytics To Build Appealing Visuals ?
  4. 5.Combine Text And Images To Tell A Story ?
  5. 6.Consider Your Brand’s Typography ?
  6. 7.Negative Space For A Powerful Effect ??
  7. 8.Add Some Warmth With Imperfection ??
  8. 9.Let Your Visuals Match Your Brand ?
  9. 10.Create Unique Icons With Your Posts ????
  10. 11.Use Less to Achieve More ??

 

“5 Copywriting tips to boost conversions” by Marina Thompson on u7solutions blog. 

  1. Define your conversion based on the audience
  2. Emphasize action
  3. Write compelling headings and subheadings
  4. Keep your sentences short and simple
  5. Add internal links

 

“30 Ways to Come Up With Great Blog Topic Ideas” by Masooma Memon on databox blog. 

  1. Use queries from Google Search Console for blog topic ideas
  2. Use Reddit as a treasure trove of topics
  3. Focus on the problems you want to solve
  4. Check paid search queries for blog topic ideas
  5. Use the Google Autosuggest feature
  6. Refer to the People Also Ask box for inspiration
  7. Pull blog ideas from FAQs
  8. Analyze your competitors and other brands
  9. Flip common blog headline in your industry
  10. Use keyword research

 

“How to Set Up a High Conversion Email Marketing Campaign in 2021” on designmodo blog. 

  • Segment Your Email Lists
  • Automate Email Sequences
  • Personalize, Personalize, Personalize
  • Optimize Your Landing Pages
  • Analyze & Adjust As You Go

 

“A Guide On Channel Sales For 2021” by Darya Jandossova Troncoso on markettap blog. 

  • What Is a Channel Partner? ?
  • Factors to Consider When Implementing a Channel Sales Model ?
  • The Advantages of Channel Sales Model ?
  • The Drawbacks Of Channel Sales ?
  • Channel Sales Partnership Models ?????

 

“Marketing and business predictions for 2021 in the eyes of 20+ experts” by Ola Czmut on livewebinar blog. 

  • 2021 will be a year of consumer needs and requirements
  • Sales, communication, and events will move online
  • We must focus on omnichannel marketing
  • Remote working will remain with us, so investing in increasing the effectiveness of this form of work will be very important
  • Clear, concrete, and friendly communication with customers will count
  • Personalization and tailor to customer needs
  • Let’s focus on new solutions, AI, video chat, and live streaming

 

Thank you for reading. Please leave a comment below or contact me through this form or via my Twitter account. Your feedback is most welcomed.