Social media platforms are important for getting traffic to your website. The overwhelming majority of online users are using Facebook, Twitter, Instagram or YouTube among other social media. If you want to bring traffic to your website, you need to reach out to them on social media sites.

Instagram is particularly popular with the younger crowd. Businesses in the media, entertainment, education, retail, food, fashion and electronics industries particularly use Instagram to promote their products and services.

To ensure good holiday season sales, you need to follow an aggressive marketing strategy. Here are some ways to attract visitors through Instagram posts and tweets.

Place a CTA on All Your Posts and Tweets

Every post that you make through your Instagram profile should be promoting your business and brand. The main goal should be to get people to look at the products and services you offer.

You can layer a call to action link to your website URL directly onto an aesthetically pleasing photo on your timeline. Select attractive photos of some of the best products and services that you offer and make them clickable links.

Here is an example.

Tag Your Products with Instagram Shopping

Instagram is always coming up with new ways for businesses to promote their products and services. You can now turn your feed into a store by creating shoppable posts and tagging products in your shared images and videos.

You can set up to 5 tags in a standard photo or video post that users can click on. This will take them to your sales page. Businesses can create up to 20 carousel posts that act like a catalogue for their products and services.

A shopping tab will also appear on your profile that shows off all the products that have been tagged in your posts.

Here’s how it looks.

Add Website Links to Your User Profile

Instagram allows you to add one link in your user profile bio. This is the only link you are allowed to create on your profile, so make sure that it drives traffic back to your website in a beneficial way.

The link can point to any page on your website. Most businesses link back to their home page, because it makes sense to them. They hope that people who land on the home page will be able to browse around and get to the products or services page.

However, the home page doesn’t get updated a lot. Instead of linking to the home page, you can link back to the latest news or products discount page for better results.

In your Instagram posts, use phrases like ‘check the link in our bio for holiday discounts or Christmas gifts’. This is a smart way to increase the number of users who actually click on the link to check what new offers you have based on the season.

Use Instagram Stories

Instagram was one of the first major social media platforms that integrated stories into their user interface. Facebook and YouTube have also adapted them due to their popularity.

Instagram stories offer an excellent way for businesses to further promote their content and website. The stories feature can be used to link back to the content you have uploaded on your timeline more easily.

Users can simply swipe the screen on their mobile device and they are taken directly to your post. If you add tags and links to the story, users can also click on the ‘See More’ option to view them and go directly to your website.

Stories are only available to verified accounts or people with more than 10,000 followers.

Partner With Instagram Influencers

Instagram has become a full time career for many people. These people are called ‘social media influencers’ and have a large following on the platform.

Their followers listen to their advice and recommendations. Many businesses promote their products or services through influencers who are respected and trusted by their followers.

Instagram influencers are most prevalent in the beauty and fashion, photography and retail industries. Businesses in the food and beverage sector, media design and life coaching services are also popular.

You can get influencers to share tweets, posts and recommend your brand on their profile to divert traffic towards your website.

There are various payment models you can use. For example, you can Pay Per Click or Pay A Fixed Commission Per Sale to the influencers.

Working with influencers is a smart and cost effective way to get your brand’s name out there. It can help you increase website traffic in a short period of time, even if your business is new.

Conclusion

Both online businesses and consumers understand the importance of the shopping rush for the festive Christmas seasons. While things have been uncertain in recent months, online retailers are still hoping for a busy sale during this Christmas.

Consumers, for their part, are more cautious about spending too much money on shopping. Discounted deals can be used to overcome this. They offer are a great way to pull the online crowd into your web store and have them look at what you have to offer.

Social media platforms, particularly Instagram and Facebook, offer innovative ways to market your products and services. If you haven’t already considered them, now would be a great time to develop your social media marketing strategy to promote your website.

Author

As a Sr. Editor, Steven Dean and his team of seasoned content writers at Content Development Pros are experts at creating SEO-optimized content for small, midsize and large businesses. They perform analyses of your marketing plan, your industry-specific needs, the platforms you want to rank on, as well as what your vision is for your organization before they create tailored SEO plans and content.

About Evgeniy Garkaviy
I'm SEO specialist and certified Adwords consultant. I have been working in Search Engine Marketing for over three year. In addition working in SEO, I love writing about the subject and contributing to forum discussion in forums about various aspects of Search Engine Optimisation from link building to content development. Read more about me here