Since inception, websites have evolved to become something much more than a block of text and client information on a webpage. Modern users today expect some form of entertainment from your website; intuitiveness; quality delivery of information; and all-rounded user experience.
The duration the users will stay on your site is affected by numerous factors ranging from the call to action placement and its overall aesthetic appeal. The good news, however, is that it does not require much for you to improve your website and make it friendlier to use.
1. Make It a Point to Listen to the Needs of Your Users
What would your regular visitors want to see when they visit a page on your website. Gathering input from the people who will be using the site on a regular basis makes it easier for you to establish elements that may be missing. These are elements that you are not likely to see on your own.
The end-user will have a good idea of the things that irritate them when they visit a website. These are things that they do not like about your site. As the site owner, it is your responsibility to collect all these comments and work on them to become positive elements of your websites.
Make sure to work on all the fixtures that the visitors have commented on. Ensuring that the end-users are given priority during the content generation and design phases guarantee that the final product will be user-friendly.
2. Speed Up Your Website
No single web user wants to spend more than a few seconds waiting for a webpage to complete loading. Many expect the pages to load at the fastest rate possible, even when they are using mobile devices, hence the need to look into QR code uses.
Past surveys have shown that users expect a page to load within two seconds. They will easily walk away if this does not happen. Speed is a crucial factor when it comes to retaining visitors to your website.
If a visitor leaves, it means that you have lost your chance of marketing your products or services to them. And the reality is that once a visitor leaves, they may never come back. Consider using tools such as Page Speed Insights from Google to test the loading speed.
3. Create Valuable Content
Whenever a website visitor comes across your website, it means that they are looking for information that they can use to make a good decision about a service or product. Now, if they cannot readily locate the information they are looking for, they will become frustrated and assume that the website owner has something to hide. Learn to use C# read excel file to make the information on your site more accessible and more in-depth.
Keep in mind that the more high-quality information you can offer, the longer the visitor will stay on that site. He/she may also come back later for reference purposes.
4. Navigation, Navigation, Navigation
The moment any visitor lands on any site, the first thing they will do is look at the navigation bar. The bar will help them become oriented with the structure of the website. What makes a navigation bar important is that it will follow that visitor throughout the course of their journey on the website.
At some point, it will also act as a tool to direct them back to the site’s landing page. The use of C# Libraries can help you improve your site’s navigation. While at it, it will be important to make sure that you limit the total number of categories included in this bar.
Too many categories will cause your navigation bar to become bulky. Ensure that the bar is set at the same location in all the available pages. Performing A/B testing on your navigation bar may also be helpful.
Use these tests to try placing the bar at different locations, try different working, and even attempt to rearrange the tabs. A/B testing was designed to help website owners understand what their users expect from them, as well as get a feel of what works best for their websites and what does not work.
5. Consider Your Colors Carefully
You have to carefully consider the colors you want to use on the website. Try to strike a balance between clarity and beauty. The color palette settled for will not only need to be in line with the industry you are in, but the existing contrast between the text and the background ought to be enough allowing visitors to easily read the text without having to strain their eyes.
For instance, if you are in the art industry, you can try to become a little more creative. The art industry will allow you to combine different color palettes. However, this will not work for companies in traditionally conservative industries like finance or banking.
6. Enhance Your Website Layout
A careful look at internet statistics indicate that many people are opting to access the web via mobile devices as opposed to laptops and desktops. Another statistic to take into account is that close to eighty percent of internet users today happen to own one or more smartphones.
From the two statistics, you get the idea that many users are, in fact, spending a lot of time browsing the web using smartphones. And this number is expected to rise as unlimited data becomes a standard or the data costs become lower. This makes it even more crucial to look into barcode reader C#.
Having said that, you have no option but to ensure that your layout is responsive. Take a critical look at the website and determine whether it looks good on both mobile devices and desktop machines.
Note: this does not mean that both websites have to look exactly the same. The implication is that users will need to be able to view things without being forced to zoom in and out after every few seconds. Navigation throughout the site should be as smooth as possible.
7. Pay Closer Attention to Your Call to Actions
Go through the call to actions and check whether they are appropriately placed. The location of the CTAs has to make sense. Any person who wants to register or make a purchase will want to know the next step to take. Placing a strong CTA in an easy to locate position greatly simplifies this issue.
The 7 factors explained above will help make your website easy to use, navigate, and most importantly, user-friendly. But even as you take measures to implement the aforementioned steps, you have to remember that the key to success lies in making constant improvements.
Delan Cooper is a writer with years of experience in marketing communication. He enjoys meeting new people and reading more books to get inspired for his own book. Connect with him on Facebook.
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