Whether you run a business, blog or news site, creating engaging SEO content is absolutely crucial. It increases traffic to the site, increases the chance of leads and sales. By ranking you higher up on the search results, your website is much more likely to be clicked on.
However, creating engaging, SEO friendly content isn’t an easy art to master. There’s a lot of thought, tactic, and tools that go into creating the most SEO friendly content.
For this reason, we’ve compiled a list of helpful tips and hints into creating the best SEO friendly content.
You’ve more than likely heard about keywords concerning SEO content, but it’s arguably one of the most essential parts of creating SEO.
When you sit down and plan your article, make sure you have chosen the keywords wisely.
The simple goal of keywords is to find out what your audience is searching, which will help you rank high up on the search results.
Researching into your keywords, and finding a specialized niche will definitely help your content and SEO.
When choosing your keywords, you can use various tools or think like a customer. Use your analytics to decide which ones work best for you.
You can use tools like Keyword Density Checker, just to make sure that you have cited the keywords enough times in the article, without it being overly saturated.
Headlines are key
Using eye-catching headlines and subheadings is the recipe to great SEO-friendly content.
Firstly, it makes your content’s readability rank higher – ultimately, this helps with your SEO. Making your writing skimmable is what every reader wants.
People are also likely to share articles that are easy to read, which makes more people visit your site.
Not only that, having headers and sub-headers also increases the keyword saturation. Basically, if there’s one thing you should consider when writing SEO-friendly content, you should think about your headlines and subheadings. What does your reader need to and want to see in your article?
Make those links
When you add links to previous content in your own, it will increase the validity of your own website.
Obviously, the links in your content have to be high-quality and reputable – this way your own article/blog will rank higher in the search results.
Not only that, but your content will also be seen as much more credible to the reader. This increases the chances of it being shared and engaged with by your reader. Creating trust with your audience will also increase the likelihood of them coming back to your site. It’s a win-win.
Optimize the length of your article
While it’s true that Google gives priority to longer articles, they should never be too long.
The general rule of thumb is that content should be a minimum of 300 words, there is no set maximum, but you will need to imagine that you are the reader.
Will your article keep the reader’s interest even if it’s 2,000 words long? Of course, this is entirely subjective depending on the topic and audience.
We’d say try to cap them at around 700-800 words, this way you can include all the information you needed to, without bombarding the reader with too much information.
Just an added tip; your keywords should always make up about 1-2% of your text. For instance, in a 700-word article, you should include around 7-14 keywords.
Sometimes it can be tricky to hit this word count, which is why plagiarism checker is crucial. Don’t fall into the trap of copying another website’s content word for word. Not only could this land you in a bit of trouble, but it won’t help your SEO ranking either.
Help.PlagTracker will help you find any instances of plagiarism and replace it with original and new content. This will help you write unique, SEO-friendly articles.
Don’t ignore the images
Many people completely ignore pictures when thinking of SEO – making the mistake of only focusing on the actual writing.
Images are crucial to making your content engaging and sharable. Make the photos relevant and attractive – and optimizing them by adding keywords will help you rank higher.
Side note: images that are too large will hurt the SEO because they take way too long to load. Make sure they are small enough to load quickly, but not too small that you can’t see them correctly.
Don’t forget about localization
You might have heard SEO experts talking about localization, and how important it is, and you should absolutely not ignore it.
Localization is, in short, writing content in the languages the audience knows. Around 85% of internet users say that having content in their own language is essential when they are making a purchase.
You should look into investing into localized versions of your website.
Make sure it’s high-quality
Lastly, make sure that your content is of high quality. You can follow all the best SEO tips, but if it isn’t easy to read or engaging, then it just won’t rank where you want it to.
We’d say, the quality of your content is actually the most crucial aspect, out of all the tips on this list. So, make sure the readability ranks well, and your content is super relevant, and your readers will actually want to take time out of their day to read it.
Read-Able, an innovative tool that helps to analyze your articles based on readability. It gives you an overall score and also informs you of the age-group that your content will appeal to.
It’s also super useful as you can enter the URL rather than the actual text. This is just a little feature that makes a big difference.
Once you have researched, written and edited your content, it’s time for one last check. Using a tool like SEO Optimization, you can have a clear idea of where your article will rank on a search engine.
This handy little tool will also allow you to add five keywords, it will then tell you how often each word is used, helping you to improve your SEO, and get your content ranking high.
Make it sharable
We’ve talked about this throughout this post, but it spans a little bit more than this.
Yes, your article might be great, and people might want to share it around – so, give them the opportunity to do so.
Add social media buttons to your site, and your audience will find it super easy to do some of the hard work for you.
Make sure it’s easy to localize
In case you’re aiming for an international audience and you’ll eventually consider expanding overseas, into non-English speaking countries, make sure your evergreen content is easy to localize. In order to do that, avoid excessive use of humor, idioms, long and complex sentences, along with too many phrasal verbs. Companies like PickWriters can help find services which will optimize your content that’s going to make it easier to translate and localize.
We hope these little hints and tips will help you make SEO-friendly and engaging content. A sprinkle of tools, keywords onto your high-quality content will be sure to rank well on search results.
With writing content and SEO, sometimes it is a little bit of a trial and error. Make sure to keep tracking your analytics and find out what works best for you and your audience.
Eventually, you’ll master the art of SEO, and make SEO friendly content that is engaging and meaningful.
I'm SEO specialist and certified Adwords consultant. I have been working in Search Engine Marketing for over three year. In addition working in SEO, I love writing about the subject and contributing to forum discussion in forums about various aspects of Search Engine Optimisation from link building to content development. Read more about me here