You may have seen video snippets in search result when you search for a keyword is popular search engines such as Google or Bing. Google is focusing more on multimedia now. As you know they added image extensions into Adwords and also embedded big YouTube videos for music tracks. Such improvements help webmasters to get more clicks because of attractive video snippet.

Few months ago Google even added a feature when you type exact music video name, it will return big video search result and you can watch it from search results directly, without being redirected to YouTube.

little_party_2

Little Party Never Killed Nobody

I’m working on some site and was browsing Google for this keyword “Love Travel Dating” and spotted that number 3 in search result a video snippet. It does not mean that you can watch it right from search results but it looks more attractive and I’m sure it receives more clicks than number two for example.

loveTravelDating

So how you can make video snippet for your site or page:

  1. Host your video on some video hosting.
  2. Use correct markup. Google recommends to use schema.org

Now Google recognizes the Facebook Share and Yahoo SearchMonkey RDF markups. You can use any of them to help Google better understand and crawl your video. Here is the official Google properties:

Facebook Share

Property Description
image_src (Required.) A URL pointing to a preview thumbnail, which must be a GIF, PNG, or JPG image. The preview thumbnail must be hosted on the same domain as the video.
video_src (Required.) A URL to the video to play when the user clicks the “play” button.
medium Indicates the type of content being shared. Valid values are audio, image, video, news, blog and mult.
video_width The video’s width in pixels, including any “chrome” provided by the third-party player.
video_height The video’s height in pixels, including any “chrome” provided by the third-party player.
video_type The video’s MIME-type. Currently, the only acceptable value is application/x-shockwave-flash.
description A short (up to 200 characters) description of the video.
title The title of a video. Up to 60 characters.

 

Example

<meta name=”title” content=”Baroo? – cute puppies” />

<meta name=”description” content=”The cutest canine head tilts on the Internet!” />

<link rel=”image_src” href=”http://example.com/thumbnail_preview.jpg” />

<link rel=”video_src” href=”http://example.com/video_object.swf?id=12345″/>

<meta name=”video_height” content=”296″ />

<meta name=”video_width” content=”512″ />

<meta name=”video_type” content=”application/x-shockwave-flash” />

 

Yahoo Search Monkey

Property Description
media:video (Required.) A URL to the video to play when the user clicks the “play” button.
xmlns:media (Required.) Must consist of the following URL: “http://search.yahoo.com/searchmonkey/media/”.
media:thumbnail (Required.) A URL pointing to a preview thumbnail, which must be a GIF, PNG, or JPG image. The preview thumbnail must be hosted on the same domain as the video.
xmlns:dc A valid URL to the Dublin Core namespace. The only acceptable value is “http://purl.org/dc/terms/”. Required only if you are using Dublin Core metadata such as dc:description
dc:license Indicates the license for this content. You may use dc:license or cc:license.
dc:description A short (up to 200 characters) description of the video.
media:title Specifies the title of a video. Up to 60 characters.
media:width The video’s width in pixels, including any “chrome” provided by the third-party player.
media:height The video’s height in pixels, including any “chrome” provided by the third-party player.
media:type The video’s MIME-type. Currently, the only acceptable value is application/x-shockwave-flash.
media:region An international region where the video may be played. The default is * (play in all regions).
media:duration The duration of the video, in seconds.

 

Example

<object width=”512″ height=”296″ rel=”media:video”      resource=”http://example.com/video_object.swf?id=12345″     xmlns:media=”http://search.yahoo.com/searchmonkey/media/”     xmlns:dc=”http://purl.org/dc/terms/”>     <param name=”movie” value=”http://example.com/video_object.swf?id=12345″ />     <embed src=”http://example.com/video_object.swf?id=12345″       type=”application/x-shockwave-flash” width=”512″ height=”296″>     <a rel=”media:thumbnail” href=”http://example.com/thumbnail_preview.jpg” />     <a rel=”dc:license” href=”http://example.com/terms_of_service.html” />     <span property=”dc:description” content=”Cute Overload defines Baroo? as: Dogspeak for     ‘Whut the…?’Frequently accompanied by the Canine Tilt and/or wrinkled brow for   enhanced effect.” />     <span property=”media:title” content=”Baroo? – cute puppies” />     <span property=”media:width” content=”512″ />     <span property=”media:height” content=”296″ />     <span property=”media:type” content=”application/x-shockwave-flash” />     <span property=”media:region” content=”us” />     <span property=”media:region” content=”uk” />     <span property=”media:duration” content=”63″ />   </object>

 

If you did everything properly, you can check it in Rich Snippet Preview Tool.

If you know a better way to set up video snippet for your page, please let me know.

Evgeniy Garkaviy About Evgeniy Garkaviy
I'm SEO specialist and certified Adwords consultant. I have been working in Search Engine Marketing for over three year. In addition working in SEO, I love writing about the subject and contributing to forum discussion in forums about various aspects of Search Engine Optimisation from link building to content development. Read more about me here