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How to driving targeted traffic to a UK site using PPC in 2023

by | Jan 10, 2023 | Marketing, Online marketing, Temi

How to drive targeted traffic to your site with PPC
How to drive targeted traffic to your site with PPC

How to drive targeted traffic to your site with PPC

Drive traffic to your site with optimised PPC campaign

Pay per click is one of the best ways to drive target traffic to your website. It can also be the most expensive way to acquire targeted traffic, if you do not plan your campaign well. However, if you optimise your adverts, keywords and the ad groups and campaigns, you could acquire new customers at a reasonable cost.

This blog post will help you acquire traffic at a reasonable cost, without spending too much money in 2023. You will find this way of driving targeted traffic to your website useful, if you are new to acquiring traffic with PayPerClick advertising.

Instead of a long boring explanation, this post will give you a list of little things you need to pay attention to, to start acquiring new customers through both Google and Microsoft pay per click platforms. In no particular order, the post gives tips on both Google PPC and Bing PPC accounts, with particular emphasis on when you export a campaign from Google PPC to Bing.

In short bursts, here are stuff you need to pay attention to get the most out of Google PPC and Microsoft PPC.

  • Thanks but no thanks to optimisation suggestions from Google or Bing system,
  • When you export a campaign from Google to Bing make adjustments before you activate your ads.
  • When you export ads from Google PPC to Microsoft platform, remember to remove modifiers as Bing does not support them. Modifiers are “+” before a keyword.
  • Switch to the correct keywords type. For example you may be running a broad match on Google PPC but it would rather run an exact match on Bing.
  • It is important that your landing page is well optimised. If you have a well optimised landing page, this may decrease your acquisition cost.
  • If a page loads quickly it will make a user stay longer in which it can reduce bounce rate and it will increase the impression of such page which will help to generate more traffic.
  • If a website is mobile friendly it will give room for easy navigation by the user and it will help to reduce bounce rate and generate more traffic.