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AB-testing

When it comes to your business, there are many decisions that have to be made on a daily basis. From small decisions to huge ones, every choice you make and option you take will have an impact on your business, whether it is a positive one or negative one. A/B testing is a method that is used to help make certain choices easier and more informed, as you are able to use this technique to determine whether one variation of something such as your website is better than the other. There are certain steps that you need to take in order to make the most of this method of testing, and this includes:

Think ahead

It is important to think ahead when you are planning to conduct a test such as A/B testing for your business. This means planning ahead and thinking carefully about what exactly you want to test as part of this process, as well as what results you hope to achieve by carrying out the test. Making sure you plan ahead is an important part of the smooth running of A/B testing.

Decide when to test

It is a good idea to work out the best time to run your A/B testing in order to maximize the chances of success. It is a good idea to run the tests at off peak times when internet traffic is lower and speeds may therefore be faster for you to upload and download as required. Make sure whatever time you choose to test Option A, you also choose the same time on another day for the testing of Option B so that the results are comparable.

Make use of tools to review

Once you have done your tests, you need to make sure you review the results so that you can make a decision with regards to which option is best for your business. You should make use of online tools to help you to effectively review the results, such as those available from Maxymiser. This will help to make the whole review process much easier and more efficient, so you can benefit from more accurate information to help you make more informed decisions.

Make your changes based on results

Once you have reviewed the results of your A/B testing, you need to make one of those all important business decisions with regards to what you think works best for your business based on these results. You can then start looking at implementing the relevant changes and hopefully start reaping the rewards of your hard work!

Continued analysis

It is important that you do not simply carry out your A/B test and then leave it at that. Continued analysis is important to ensure that the changes you have made continue to be effective. If the effectiveness is only short lived, you may need to look at carrying out a further test and looking at changing a different variable for longer term results.

A/B testing is a pretty straightforward process but it is necessary to be thorough in order for your business to benefit.