Before knowing how to utilize Instagram to update your email list, you should know why the platform could be helpful. Instagram has grown rapidly in recent days with various age range audiences. Over a billion people across the world check their Instagram profiles first in the morning. This high volume steadily increases the engagement of business profiles which spends more time on their page efficiency.
Every business might use this massive engagement in various ways. Some use them to turn the audience into customers on the platform directly via shoppable posts. Some use it to develop their marketing strategies.
As the process differs from one online platform to another, it is essential to know the requirements of every social media to grow your email list. For example, Facebook allows email marketing list promotions via advertising, but Instagram doesn’t support such an option for all businesses.
So, here are the tremendous secrets to update your email list using the popular social media network Instagram.
Share Your Target Page Link On Instagram
Here you can get the points on sharing the link to your target landing page(email marketing page) on the platform.
It is the first part people see when they land on your profile. So, it’s an excellent spot for your fans to join with you anywhere other than Instagram. The bio section could include a short description of you and your brand. Also, you could add a clickable link to your email sign-up page and encourage your audience to get connected with you via email.
A famous brand on the platform added an email subscription link on their bio, and when someone clicks on it, they redirect to the subscription page. If you type your email id in the box, you would be joined to their email subscribers list.
Go with more creativity and bring an eye-capturing bio to get a massive audience to your email marketing landing page.
Stories On Instagram
Instagram story feature acquires a vast capacity for massive engagement based on your content and design, so it is perfect for promoting email sign-up URLs. Instagram stories contain various compelling features so that they can bring multiple email ids to your email subscribers list. Also, you could utilize the “Swipe Up” feature on Instagram stories to reap more results.
See more or swipe up option is a great feature that every business profile with over 10K fans could add to their story contents. The feature helps you to bring your target landing page link to every story. When the audience swipes up the link, they will land on your email subscribing list page. Also, if they don’t add to your email marketing list, you are the winner here for receiving more engagement with story views for your Instagram and more traffic to your website.
Lead Your Fans To Join Your Email List
Utilize CTA In Your Bio
The perfect language and a good tone with extra benefits could convince many fans to land on your email sign-up page and join your email list. Also, you could use powerful phrases which are perfect CTA options in your bio. Words like “Sign up here” “Download Now” could work effectively. You could optimize your website to the mobile version so that the audience won’t get confused or frustrated while finding the benefits you provided to them.
Utilize Contests On Instagram
People like contests and also like the prizes. You could organize an event or contest on the platform if you need the invitation process to sign-up for your email list. Choosing various prizes among your services or products depends on your objectives. Participation in an event or contest must require an email id. This way, you would receive multiple email sign-ups quickly. Running a contest increases reach and engagement on the platform and increases your email list tremendously.
Utilize Instagram Content
Another great way to lead your fans to connect your email list is through the contents. You could share many things relevant to your brand, e.g., a service, a product, etc., on your profile. Encourage your fans that they could install the service, product, or any information if they tap on the link in your story section or profile bio so that they get redirected to the landing page. Here, they need to sign-up first to install your things, which is a great way to update your email list.
Encourage Sharing On Instagram
If your posts’ content is more engaging to notice your fans, then it goes viral via your fans. Every follower becomes an advertiser for your brand through sharing your content to their circles or mentioning their circles in the comments section below your post. Based on your engagement and followers number on your profile, you could expect hundreds to thousands of new members to your email list.
Utilize Other Social Medias
You can utilize the contents from other social media to update your email list if possible. For example, you could share your video content on YouTube that may be informational, promotional, or whatever it may be. Just ask your viewers to subscribe to your email list directly or using a banner below the video content. If your video content is completed, share it on your YouTube channel. Then, share your video content on YouTube to your Instagram posts, bio, or story section. Audiences could watch the video content and subscribe if they get your video content more attractive.
Ask Your Fans Directly For The Subscription
It’s a straightforward action to ask your followers to subscribe to your newsletters. If the points mentioned above do not suit your industry, you can ask your fans directly for the email subscription via your business values.
Creating multiple channels on different online networks helps your business more because they could promote each other differently. If you are promoting your social media, then you are promoting your conversions and sales. These points help you to understand how to update your email list with Instagram. If you work out every point correctly, you can get a promising result. Growing the email list is a primary step and developing a client bond is the next one.
Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.
Abdulwasiu is passionate about books and he guest posts on Temi.co.uk. He has contributed content on technology, digital marketing, social media advertising and self-development. He is active in a number of tech forums. His natural inclination is to help make simple what is otherwise complex. You can connect with him on Twitter.