So, you’ve been asked to write a blog post, maybe for a business, a side hustle, or even your personal brand. You type a few paragraphs, add a couple of emojis, and hit publish. But… crickets. No views. No clicks.
Why?
Because the internet is crowded. But here’s the good news: with the right structure, tools, and mindset, your content can stand out, and even rank on Google.
Welcome to your go-to guide for writing SEO, and AEO-friendly blog posts, without sounding like a robot.
Note: The tools and websites mentioned here aren’t the only ones out there. There are plenty of other great options that can get the job done just as well. Feel free to use whatever tools you’re most comfortable with — as long as they help you write clear, engaging, and optimized content, that’s what really matters.
Wait… What is SEO and AEO?
Let’s break it down like you’re explaining it to a friend:
- SEO (Search Engine Optimization) is how you help Google understand your blog so it knows when to show it to people searching online. Think of it as giving your article a map so it can be found.
- AEO (Answer Engine Optimization) is the newer, cooler sibling. It’s about writing in a way that gives quick, direct answers, especially helpful for voice searches (like when someone asks Siri or Alexa a question) or Google snippets.
Example:
When someone Googles “What are the traits of August-born people?”, and your blog shows a neat list right at the top? That’s AEO at work.
Why Should You Care About SEO & AEO?
Because you’re not just writing for yourself, you’re writing so people can find, read, and trust your content.
Good SEO and AEO means:
- More clicks on your blog
- Better chances of showing up in search results
- Helping readers get the answers they need, fast
Step 1: Grab Your Toolkit (Free Tools to Get Started)
Before writing, let’s gather your tools. You wouldn’t build furniture without a screwdriver, right?
Here are the free tools that’ll make your blog stronger, smoother, and smarter:
Google Docs: Write, edit, and collaborate easily.
https://docs.google.com
Ubersuggest & WordStream: Discover the right keywords to target.
https://neilpatel.com/ubersuggest/
https://www.wordstream.com/keywords
Grammarly: Polish your grammar, tone, and clarity.
https://www.grammarly.com
Plagiarism Checkers: Ensure your work is 100% original.
Small SEO Tools
Quetext
ChatGPT or Gemini: Use AI to brainstorm, rephrase, or structure your ideas.
https://chat.openai.com
https://gemini.google.com
SEO Analysis Tools
Page Optimizer Pro (Lite)
SEOquake
Step 2: Plan Your Headings Like a Pro
Now that you have your tools, let’s build the bones of your blog, your heading structure.
Why are headings important?
- They guide readers through your content
- They tell Google what each section is about
- They help screen readers and accessibility tools
Here’s how it works:
- H1: Your main blog title (use just one)
- H2: Key sections (like chapters)
- H3: Sub-sections under those chapters
Example Outline:
Step 3: Start Writing (Without Sounding Like a Robot)
Structure? Done. Now comes the heart of your post: the writing.
But how do you write a blog that’s:
- Friendly?
- Helpful?
- SEO-ready?
You write like you’re talking to one person. Think less “corporate email,” more “WhatsApp voice note to a friend.”
Do this:
Use short paragraphs (5–8 lines)
Keep sentences simple
Avoid jargon unless you explain it
Add you, examples, opinions, personality
“Imagine sending this blog post to your cousin who’s curious about birthdays or zodiac signs. That’s your tone.”
Step 4: Add Keywords (Without Killing the Vibe)
Let’s say your blog is about “August-born traits.”
Go to a keyword tool and search terms like:
- “August born personality”
- “Funny birthday wishes for Leo”
- “Birthday card ideas for Virgo”
Pick low-competition, highly relevant phrases and sprinkle them throughout:
- In the title
- In the first 100 words
- In your H2s/H3s
- In the closing paragraph
Just don’t overdo it. If it feels unnatural when you read it aloud, it probably is.
Step 5: Bring in FAQs (This Is Where AEO Shines)
Now that your main article is done, let’s boost its ranking power by adding a Frequently Asked Questions section.
Why FAQs?
Because Google loves clear answers. So do voice assistants like Alexa and Siri. If your article includes direct, helpful responses, it might get featured in that fancy box at the top of search results.
How to Do It:
- Think of 5–8 real questions someone might Google
- Keep the answers short (2–4 sentences max)
- Sound like a human, not a textbook
Example FAQ:
Q: What are the traits of August-born people?
A: August-borns are often confident, ambitious, and natural leaders. Many are Leos or Virgos, which brings a blend of creativity and logic.
Step 6: Use AI the Smart Way (Without Losing Your Voice)
Writing takes time. That’s where AI can help.
Use ChatGPT or Gemini to:
- Rewrite awkward sentences
- Suggest headings
- Brainstorm FAQs
- Improve tone
Don’t use AI to:
- Write entire posts without reviewing
- Replace your unique voice
- Skip fact-checking
Pro Tip: Always read your content out loud after using AI. If it sounds robotic, it needs more of “you.”
But don’t let AI do all the work. It’s a helper, not your ghostwriter.
Step 7: Edit Like a Boss
Once your draft is ready, give it a final polish.
Your Final Checklist:
Grammarly check: Passed
Plagiarism check: 100% original
Keyword sprinkled naturally
Only one H1 used
Clear H2/H3 hierarchy
FAQs included
Tone is warm, friendly, and helpful
Has a call-to-action or thoughtful closing
And don’t forget: every blog post should have a featured image. Make it:
- Visually relevant
- Properly named (use keywords!)
- Clean and attention-grabbing
Conclusion: Your First Blog Post is Just the Beginning
Writing SEO, and AEO-friendly blogs isn’t about gaming Google, it’s about helping people find answers, feel connected, and enjoy the read.
If you:
- Start with structure,
- Use tools smartly,
- Write like a human,
- And give Google what it needs…
…then your blog won’t just sit in the shadows. It’ll show up, get read, and maybe even get shared.
Now go write that blog, the world (and Google) is waiting.