Welcome to the summer edition, of what is now becoming a monthly roundup of what I consider to be some of the best SEO and internet marketing article. Without much ado, here are some of the most exciting and informative articles I came across during the month of August 2021.

 

Quiet Week After The Google Link Spam Update; Maybe It’s Being Felt Now” by Barry Schwartz on SE Round Table. 

Last week Google announced a new link spam algorithm update. Although it was quiet for the first few days on the chatters but now it’s being felt. 

3 Powerful On-Page Optimizations to Power Up Your Content” by Chris Giarratana on Moz blog. 

  1. Format content for readers & robots
  2. Optimize for featured snippets
  3. Add an FAQ section & FAQ schema

 

5 Best Digital Marketing Courses to Take in 2021” on Search Engine Journal.

  1. Post-Graduate Program in Digital Marketing in Partnership with Purdue University, co-created with Facebook and delivered by Simplilearn
  2. Digital Media and Marketing Certificate – Duke University Continuing Studies
  3. Simplilearn’s Digital Marketing Specialist Master’s Program 
  4. Marketing M.S. from Georgia State University
  5. Strategic Online Marketing Certificate from University of San Diego

 

Top 16 SEO Tools to Improve Your Rankings and Boost Your Bottom Line” b yWerner Geyser on influencermarketinghub. 

  1. Google Analytics
  2. Google Search Console
  3. SEMrush
  4. SpyFu
  5. Ahrefs
  6. QuestionDB
  7. VidIQ
  8. Whitespark
  9. WooRank
  10. Serpstat

 

Blog SEO: How to Search Engine Optimize Your Blog Content” by Basha Coleman on hubspot blog. 

  • Does blogging help with SEO?
  • Factors That Affect Blog SEO
  • How to Optimize Blog Content for Search Engines
  • Blog SEO Tips

 

Ultimate WordPress SEO Guide for Beginners (Step by Step)” on WP beginner. 

  • Introduction
  • The Basics of WordPress SEO
  • The Best WordPress SEO Plugin
  • WordPress SEO Best Practices
  • Speed and Security for WordPress SEO

 

Five Things That Just Aren’t True About SEO Anymore” by Ernie Smith on associationsnow. 

Myth #1: Keywords Matter Most

Myth #2: Users Favor the Desktop

Myth #3: More Content Is Always Better

Myth #4: Duplicate Content Doesn’t Matter

Myth #5: Your Site’s Speed Doesn’t Impact Its Ranking

 

7 Key Metrics to Check When Running a Local SEO Audit” by Nick Chernets on entrepreneur. 

  • The growth of your organic search traffic
  • The efficiency of your organic rankings
  • Comparison of organic and other traffic
  • The conversions for organic traffic
  • Visibility of your listing
  • User engagement on your site
  • Potential crawl and technical SEO errors

 

The Beginner’s Guide to SEO” on contentkingapp. 

  • What is SEO?
  • How SEO works in a nutshell
  • What does it take to perform well in SEO?
  • A search engine friendly website
  • Help search engines find your pages
  • Help search engines access your pages
  • Valuable content
  • Keyword Research: find keywords of interest
  • Keyword Strategy: incorporate keywords into pages
  • Authority and trust

 

The Easy Guide to eCommerce SEO” on yotpo. 

  1. SEO Basics to Get You Started
  2. Optimizing Your eCommerce Store for SEO
  3. Master Your eCommerce SEO Strategy
  4. eCommerce SEO in Action

 

Thank you for reading. Please leave a comment below or contact me through this form or via my Twitter account. Your feedback is most welcomed.