The business world is continually changing the same as many other things in the modern world. Business cards might have been beneficial in the past, but that’s not the case anymore. Promotional products are a lot better for being noticed and remembered, and these are the six biggest reasons which confirm this hypothesis.
Your logo can appear in unexpected places
The most significant disadvantage of a business card is that most people will have trouble to find it after a certain period. They won’t know where they have put it. On the other hand, promotional products can be super helpful in these situations since people tend to use these products daily. Let’s take a t-shirt for an example. Not only that t-shirt will remind the person who is wearing it about your company, but other people will also see your logo on that shirt. They can see it in the street, in the cafe, or the cinema. And believe it or not, they might remember it in the situation when they need a product or service you offer. Business cards can’t have that huge reach.
A promotional product is a reminder of your brand
One of your biggest goals, whether you are a beginner or an experienced entrepreneur, has to be brand awareness. It is the most crucial step for long-term success. One of the best ways of growing your brand awareness is a promotional product. First of all, analyse your niche market and see which products will suit your audience the most. For instance, your target audience might be businesspeople who work in the office for most of the day. Provide them high-quality personalised pens which will remind them every day about your brand. Simple as that, those people will work with pens, and if you give them a good one as a gift, they will, most likely, use it in their office. Seems like a small reminder of your brand, but it is very, very huge.
It adds personal value to a customer
Another vital feature of promotional products is the personal value for a customer. Here, again, researching the target audience is essential. Let’s say your business operates in the dental industry. Logically, you can provide your customers with some promotional dental products such as a unique toothbrush with your logo on it. Not only that they will see the logo of your brand every day, but that product will also be super valuable to your customers. They might even want to collect these toothbrushes in the future with all different colours. Anyways, they will recognize your product and your brand as a valuable resource.
Companies love promotional products
Business cards don’t make any impression on your clients. On the other hand, companies and customers love promotional products. Many businesses appreciate it when their client spend some time to create a useful and original product. This is especially important if you are relatively new in the market and you want to develop new contacts. You want to present yourself as a right associate and partner, and providing exciting and quality promotional products will help you achieve that goal.
They are great for local community and charity events
Sponsoring charity events and being involved in the local community is an excellent thing by itself. If you include promotional products on top of that, you will increase your brand recognition and awareness for sure. You will get positive consumer feedback, and most importantly, they will start recognizing your business as a true friend and supporter of the community. Possibilities are multiple. For instance, you can provide jerseys with your logo for a local football team. It is a simple but very essential gesture since there are a lot of people who love football in every city in the world. A win-win situation in a nutshell!
Your customer will become your public ambassador
Customers mean everything for any business. You have to keep your ears open for their wishes to be able to keep them and make them loyal. If you manage to do so, one more benefit will come out of it. They will become your public ambassadors, or, in other words, your billboard. Let’s use a well-designed baseball cap with your logo on it as an example of a promotional product. If your customers are satisfied with your brand in general, they will, most likely, wear that hat in all suitable occasions. And that is how you spread your brand message – many people will get to know and recognize your brand because of that exact baseball cap! Advertising possibilities are never-ending, and promotional products have that power to reach many people in different ways.
You should always strive to catch and capture a customer’s attention. Working on your brand awareness and recognition is crucial. Therefore, promotional products are one of the greatest tools in achieving these goals.
Elaine Bennett is a digital marketing specialist focused on helping startups and small businesses grow. Besides that, she's a regular contributor for Bizzmark Blog and writes hands-on articles about business and marketing, as it allows her to reach even more people and help them on their business journey.