‘I still have a few more weeks till I have to do my Christmas shopping, what’s the hurry?’
This is a thought that many people have around the Holiday season. So, we keep scrolling our Facebook feeds or looking for next-year inspiration reading successful entrepreneurs’ biography.
Procrastination is the lifeblood of last-minute shoppers. Many people leave their Holiday gift shopping until the last few weeks before Christmas, landing themselves in a tornado of stress and inflated prices. The holiday season and Christmas marketing can be stressful for owners of smaller or medium-sized shops, too. Shoppers are always looking for a Christmas bargain, and to stay on top of the curve, business owners should get their Christmas marketing ideas into top gear.
Plan out your Christmas marketing strategy
Christmas is a period of impulse decision-making and online shopping sprees. For smaller and medium-sized businesses to compete with larger corporations, they should have a Christmas marketing battle plan drawn out.
No matter what your business offers to customers, it should have a clear goal and several steps to follow to achieve that Christmas marketing goal. Imagine that the Holiday season is a war and your business is a supply depot in a sea of foreign invaders (customers). Unlike actual war, you want these invaders to take as many supply crates from your storage as possible. But for that to happen, you need to put in some Christmas marketing effort.
Many businesses assemble large committees to draft out successful Christmas marketing plans. The truth is that you don’t need to spend thousands of dollars on experts to have a good Christmas marketing strategy. Figure out your business’s Christmas marketing priorities and understand what its strengths and weaknesses actually are. Do you have an existing customer base? Do you have fabulous products that people are aware of? Is your brand distinguishable from a rival’s?
If you are still not confident in your Christmas marketing strategy, keep reading for more hot tips!
“Send a Corporate Charity Christmas eCard to your customers. It is a great way to promote your brand.”
Maintain a good online presence
With the state of the world as it is right now, it has never been more important to maintain an active online retail store. Simply relying on an old-fashioned localized shop without online marketing will simply not cut it these days. Some of the most successful businesses rely on social media marketing via Facebook, Twitter, and Reddit, as well as traditional marketing to spread the word around.
Tips: Do you want to grow your social media presence? Check out the best social media management tools for 2022
Maintaining a good online presence around Christmas will show customers that your business is active and gearing up for the season. Make sure to come up with several catchy Christmas marketing slogans that you can hook on your social platforms. Many studies have shown that new and returning customers respond favorably towards short but meaningful online interactions with various brands. These slogans can be simple yet show the public what your business is all about. For example, Nike’s ‘Just Do It’ slogan success is partly due to the rise of Meme culture.
There is nothing sadder than an abandoned business Twitter or Facebook page that updates its status once a year to promote an upcoming project or product. Once your business has a social presence established, you will need to keep engaging with customers on a daily basis in the form of promotions, polls, or games — not just for Christmas marketing but for all-year marketing. It might be a good idea to hire a social networking expert who can be in charge of the platform. This way, you can rest assured that your brand popularity will continue to expand.
And, while maintaining a good social standing is important all year round, Christmas marketing videos do get a lot of attention on social media.
Email Marketing
Email marketing is an important part of any online business; before the invention of social media, Christmas marketing emails were the only way to reach potential customers online. Sending marketing emails during the Christmas season works the same way as it would any time of the year, except that every Christmas marketing email needs to be filled with good ol’ jolly Christmas spirit. Modify your existing Christmas email marketing campaigns to feature your new and exciting digital catalog or online portfolio. If you have any special promotions planned for Christmas, make sure to mention them. Christmas marketing emails aim to get as many people hyped for the Holidays as possible.
Make sure that your Christmas marketing email list is up to date and that none of your business emails have been marked as spam or blocked. You don’t want to risk losing out on potential customers just because you were negligent with your email marketing plan. You can view your Christmas marketing stats on your favorite email marketing software dashboard.
Christmas Bundles
Now that you’ve worked on attracting people to your business, let’s make sure that attractive Christmas deals will catch the potential buyers’ attention. It’s a common practice during the Holidays to create special promotions or bundles that include several product items. This way, shoppers who would buy one thing could purchase something additional that goes well with their initial purchase. It saves shoppers time and makes them think they are getting a better deal, even if they are not.
Many Christmas marketing gifts ideas go well together. Figure out your best products and try to create bundles that highlight those items.
Offer discounts during Christmas
Almost every online retailer cuts its prices during the Holiday Season. It’s not uncommon to see 30%-50% off on select items in large and small stores alike. This creates a lot of competition and stress for smaller businesses to stay relevant. You can’t cut your prices so low that you don’t make a profit, but you can’t also ignore some sort of promotional event.
The best course of action is to create time-exclusive promotional deals. These deals are incredibly popular during Black Friday. All you have to do is set aside several products, clothes, and beauty products (for example), and reduce their prices by a large percentage for one hour. Anyone who comes during this ‘shopping rush’ will receive these items at a discounted price. Anybody who comes before or after the promotional event will purchase the item at its regular price. Even if you give away some items for free, the amount of traffic that will be driven towards your business will more than makeup for it.
Keep exploring your options during the Holiday Season, and don’t settle for mediocrity. There are hundreds of great Christmas marketing ideas for small businesses available everywhere. All you have to do is determine if these Christmas marketing ideas apply to your business and if you want to put in the effort.
Author’s Bio:
Emily Moore is an English & programming teacher with a passion for space and blogging. She believes that current exploration should be focused on preserving our planet’s resources. With satellites circling the orbit, it is easier to get relevant data on any environmental changes. This, in turn, should help people quickly address any challenges.