eCommerce

eCommerce

Help Your SEO and Increase Conversion by More Than 230% With Yandex Webisor

Posted by on May 3, 2016 in eCommerce, Search Engine Optimisation, SEO, Web Design, Web Development | 0 comments

As a person who works with e-commerce websites and  with websites that sell services, I can say from experience that many people in similar niche have probably been faced with the situation I came across regularly, where traffic to a  website is very good, but conversion rate is very low.There could be a number of reasons: Your traffic is not targeted. Your competitors sell it cheaper. You have poor navigation and usability. Your selling/registration form is too long. Users are confused by poor product description. I have come across the aforementioned problems on one of my client’s websites Travel Friends. Despite the volume and quality of traffic Travel Friends was getting, the number of sign-ups the site was getting should be significantly better that it was getting. The site’s conversion rate was extremely low. I looked at the average session duration and it was 4 minutes.   This is where Yandex Metrica really helped me. In this case study, I will show you how Yandex Webvisor helped me to increase conversion rate by 230% without spending a penny.   What you will learn: What is Yandex Webvisor How to enable Yandex Webvisor for your website for free How to use Yandex Webvisor to track user behavior In video format When filling web forms Link map analysis   What is Yandex Webvisor   Yandex Webvisor is an important tool every SEO guru, marketer and e-commerce website owner must have.  I know a few very good competing tools on the market that offer similar services, but they are not cheap, for example, ClickTale, which cost anything from $99/month to $990/month. Yandex Webvisor allows you to record every visit your website gets. It offers the flexibility for you to filter users based on their location, browser and other attributes. The captured information can then be played back in video format, this enable you to observe how your website visitors interact with your site contents. The site featured in this case study, Travel Friends was targeting the keywords/phrases “travel dating” and “travel friends” in the UK. How to Set Up Yandex Metrica (includes Webvisor) for Free on your Website This process is very easy.  Though Yandex is a Russian search engine; their analytics tool is available in English. By the way, it is very similar to Google Analytics and the set up process is identical to setting up Google Analytics. To set it go, go to metrica.yandex.com and create a new account. It will ask you to provide a Yandex powered email address. You can create a new one, for example MrRight@yandex.com during the registration process. Once you have registered, click “Add a counter” at the top of the page. On the next window, similar to Google Analytics, complete the registration process by providing: counter name and domain name. IMPORTANT: click “Counter code” and check “Webvisor, scroll map, form analysis” because it is unchecked by default. Now, install Metrica code on all the pages you want to track.   You now have a free tool for record user behavior and you can find out what parts of your website needs to be improved to make the buying/registration process more user friendly, thereby encouraging better conversion.   Three steps to using Yandex Webvisor to track user behavior   On the site used in this case study, it had the landing page below before I started working to improve conversion on the site: The landing page look reasonable enough, it had all the registration fields and it was not too long, it even had a “Facebook Connect” button. Despite that, the conversion was very poor...

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Christmas Link Building Secrets – How To Be Successful On Holidays

Posted by on Nov 24, 2014 in eCommerce, Search Engine Optimisation | 1 comment

Christmas Link Building Secrets – How To Be Successful On Holidays

Throughout the year you work to build links on your website for whatever purpose. This includes link-building for the holidays. Some people are able to start early for the holidays before the season is in full swing, but even if you don’t have that luxury you can still get started. Just think about what people will be search for this holiday season. Think about typical searches that are commonly conducted around the holidays. Christmas is a holiday that creates demand for various types of items you may not think about too much during the year such as charitable donations and dating. Yet, items such as toys, clothes, and electronics create a dramatic increase in web traffic during November and December. I was very inspired by this post of Peter van der Graaf so I decided to create my own Christmas link building strategy. Christmas Editions When creating a Christmas edition for products and offers your site can become quite attractive to web shoppers and those searching for the perfect gift. It is known that your site will be liked when you include things that appeal to different audiences. Think about items that are popular or in season. This may include clothing, electronics, and even travel packages or services for small and large businesses. Think about things people will want to take part in such as special offers or products they could use during this time of the year. Decorative iPhone cases for the holiday season Holiday women’s sweaters Webhosting Christmas specials and design packages Christmas present ideas for paddlers Online auction gift ideas for him and her to the highest bidder Charity Donations   Did you know the media tends to get attracted to links that present unique products and events related to charities? Not only do the media get attracted to this information, but web visitors that come to your site may be interested in learning about charities making a difference this Christmas season. A good way to do this is to link to charities you admire. Even if you are unable to make a donation at this time, you can encourage others by leading them to the charity’s website. You never know what one link can do for someone in need. These proven experts in social media marketing field share their tips for fundraising. Take some time to find worthy links for this section. With millions of people shopping for friends, family and loved ones, it something special to be able to share to someone in need that can make their Christmas season even more special. When large donations are made or when there is a charity event, the media and interested parties can use your help in finding such elements. You can do a world of good for charities you have an interest in. Special Christmas cards for charitable causes Making Christmas special for Children with special needs Christmas fundraising with a purpose Buy our products and we’ll donate or this example or this one Some Christmas Facts   You can offer a variety of fun and intriguing information to your website regarding Christmas facts. This is the type of information shoppers’ stubble upon while doing their shopping online. You can be as creative as you want with this. Offer a variety of facts people will want to learn about. This can be anything from how much money consumers spend to where to find the hottest toys and electronics of the season. Here are a few suggestions to consider. Online dating sees increase in traffic for boxing day Christmas spending help grows economy How many people...

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Five ideas to revive your sales

Posted by on Feb 28, 2014 in eCommerce | 0 comments

Because autumn is the season when everything comes back to life, here are some five great ideas to try and revive your online shop’s sales. 1. Analyse and monitor sales Now, more than ever, it is the perfect time to have a clearer image of your business: volumes traded in different time intervals, certain product categories that sell, numbers of orders for each product and many other indicators. There are some payment solutions that offer reporting centres for your online store, maybe you should take a look on those as well. Beyond the numbers and other insightful information you can get some valuable data related to seasonality, buyers’ patterns, purchasing habits and so on. 2. Find out what your customers want from you Do you really know what buyers want from your online store or what satisfies/dissatisfies them most? Do you think your site needs a faster navigation or more methods of payment? You should certainly seek to improve the shopping experience of your customers and the best way of doing this is by testing, testing, testing. 3. Discover and analyse new ideas Always keep an alert eye on your competition that is offering similar products as you are. You could find some new trends or new ideas that you did not thought of but might really improve your sales and not only. See what could work for your business, adapt to your online store, personalise and apply. 4. Offer promotions that bring the most profit Online buyers are very sensitive to deals/coupons/sales. If you’ve decided to offer discounts on your site or think about offering discounts, do your calculations to determine the level of reduction that you can provide in order to keep your profit margins. Do not set up promotions based on figures from previous years or based on competition or you could start losing money. 5. Add a whishlist This is the best way for finding out what products your customers wish to see in your online store. You could also reward very loyal customers with those new products at promotional prices and not only. There are literally many ways in which you could use that information for the benefit of your customers and of your online...

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Tips to create buzz with your online store promotion

Posted by on Feb 21, 2014 in eCommerce | 0 comments

By definition, any buyer loves a promotion. As it is cheaper, it brings an “incentive”, that doubles the amount to a value far below the real one, it definitely works. In any kind of niche, a distinct area of promotions is highly visited, any online store manager can tell you that, but how can someone take full benefits of a just launched promotion? Specifically, a promotion requires an investment and ideally some communications strategy along with a perfect placement with a proper graphics signal. Regardless of value, if visibility is low you will be able to cover only 5-10% of sales potential through a promotion. What do you do with a promotion? In most ecommerce websites, a promotion can be found 99% of the times in home page (top position – that is the banner looking good and promising discounts and so on) or in a special category if it exists. The first variant is visually expressed, with a full “call to action” graphic but suffering from a major minus: clicking the banner takes you to a landing page which is absolutely normal – a product page or a selected listing without any graphic or text message that would undertake and sustain the curiosity of visitors. In the second variant, a small button is located in the header or footer signaling you that there is something going one, but nothing too visible. As for the first variant as well, the click is followed by a not so optimised landing page for the promotion. Both works, but the earnings would be noticeably higher if instead of a simple strategy like the ones above you would build up more on this theme, making use of all tools that can monetize a promotion. Here are some ways that can help your promotion have more success: – Use a call to action banner on homepage – Top page positioning in category listing – Cross selling in product pages – Affiliate marketing campaign – Article marketing and press release – Article about the promotion on company blog – Adwords campaign – Sponsored bloggers writing about your campaign – Email marketing campaign – Dedicated feed sales and newsletter – Offline advertising campaign These will definitely increase your promotion exposure thus raising the flags when it comes to online earnings from your virtual ecommerce...

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Free delivery – pros and cons

Posted by on Feb 14, 2014 in eCommerce | 0 comments

There are many studies available online related to whether customers are more satisfied with receiving their products for free or not and among those the most interesting ones were released by PayPal, Harris Interactive and Forrester. According to those studies, free shipping is what almost any customer wants; more exactly, more than 60% of all interviewed customers are happy to receive their products for free. But what does this mean for an online store?   Indeed, “free shipping” or “discounted shipping” are phrases that one can meet on almost every online shop and when looking at numbers it seems that free shipping can be profitable. Not only that it can be profitable but it MUST be profitable, no matter its value would be…   What can free shipping bring to your business:   -Increase the numbers of orders -Increase the average value of an order -Increase the price per product -Gross margin increased -Increasing the orders volume and thus reducing transport costs   On the other hand, if the calculations are not properly done an online store risks to:   -Lose a substantial percentage of a product’s gross margin -Subsidize the free shipping from gross profits -“kill” the gross profit   The real problem lies in how the calculations of transport costs have been done and what is the real impact of free shipping on an online store’s daily operations. One of the easiest options can be to impose a minimum purchase level for free shipping (e.g. free shipping for over $200 orders).   In conclusion, free shipping is a great marketing strategy but it also lies on a very thin layer of ice that can break and really hurt, in terms of profits/losses....

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A few words about cross-selling

Posted by on Feb 10, 2014 in eCommerce | 0 comments

How many of you have not heard the phrase:”don’t you want a dessert for your dinner?” or something like that? If you did not know until now, the process in question is called cross-selling, an online selling process that can definitely provide a sales boost. Cross-selling is quite close with up-selling, however one big difference can be noticed: first one offers supplementary products strictly related to the principal product like accessories or updates while up-selling offers similar products but with higher costs. There are many places on your website where you can implement these 2 instruments however most popular ones are the product’s page and the shopping cart page, but what can an instrument like cross-selling offer to your ecommerce site? – It increases the average value of your order – It increases the conversion rate: let’s say the product searched by the prospect is unavailable; by displaying products with similar properties at similar costs customer can turn to something else and make the purchase – It increases awareness – additional exposure of your products notifies the user about your business’ dimensions – Increases customer satisfaction if the cross-selling displays related accessories that might concern the visitor Tips for good cross-selling: 1. Always display relevant products, don’t ever go with random products. 2. Use personalisation like “You might be interested in…” 3. Use emotional words like “You might need…”, “Other people needed” and so on 4. Promote your special offers through cross-selling 5. When necessary, use emergency words like “very limited offer” 6. Provide sufficient details about your cross-selling products What not to do in cross-selling: 1. Do not display random products 2. Do not overcrowd the product’s page with multiple products 3. Do not suggest competitive products like HP vs Asus 4. Never display products that are not in your stock Cross-selling, if used correctly works, however it mostly depends on the niche your online store is in, but the best thing a store owner can do is to try and see whether this works or not for his...

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