Because autumn is the season when everything comes back to life, here are some five great ideas to try and revive your online shop’s sales.
1. Analyse and monitor sales
Now, more than ever, it is the perfect time to have a clearer image of your business: volumes traded in different time intervals, certain product categories that sell, numbers of orders for each product and many other indicators. There are some payment solutions that offer reporting centres for your online store, maybe you should take a look on those as well. Beyond the numbers and other insightful information you can get some valuable data related to seasonality, buyers’ patterns, purchasing habits and so on.
2. Find out what your customers want from you
Do you really know what buyers want from your online store or what satisfies/dissatisfies them most? Do you think your site needs a faster navigation or more methods of payment? You should certainly seek to improve the shopping experience of your customers and the best way of doing this is by testing, testing, testing.
3. Discover and analyse new ideas
Always keep an alert eye on your competition that is offering similar products as you are. You could find some new trends or new ideas that you did not thought of but might really improve your sales and not only. See what could work for your business, adapt to your online store, personalise and apply.
4. Offer promotions that bring the most profit
Online buyers are very sensitive to deals/coupons/sales. If you’ve decided to offer discounts on your site or think about offering discounts, do your calculations to determine the level of reduction that you can provide in order to keep your profit margins. Do not set up promotions based on figures from previous years or based on competition or you could start losing money.
5. Add a whishlist
This is the best way for finding out what products your customers wish to see in your online store. You could also reward very loyal customers with those new products at promotional prices and not only. There are literally many ways in which you could use that information for the benefit of your customers and of your online store…