Advertising benefits your brand in multiple ways.
It allows you to stand out among the fierce competition, engage target audiences, and boost brand recall.
Above all, ads that target the right customer groups can significantly increase your sales.
In this article, you will learn the key ad types and how they benefit your business.
The Different Types of Advertising Methods and Media
There are two types of advertising – digital and traditional.
Online advertising helps you reach international audiences. You can also create targeted ads to appeal to the right customer groups and drive more relevant leads. Digital advertising channels also are easier to measure than their offline counterparts.
There are various types of digital advertising, including:
Paid Search Advertising
When investing in paid search advertising, marketers bid on keywords so their ads can appear at the top of Google’s SERPs. Unlike SEO that takes time to deliver results, paid search advertising is fast. Your ads will start appearing on Google as soon as your campaigns are approved.
Social Media Advertising
The major benefit of social media ads, such as LinkedIn Ads, Facebook Ads, or Instagram Ads, is targeting. You can create highly personalized advertising campaigns that target only the customers interested in your products and services.
Above all, social ads let you reflect your brand personality. You can even create shoppable ads that allow customers to finalize purchases right from their social platforms.
Native advertising is more natural and user-friendly. These ads can be articles and videos. They appear on websites that share similar content. Their goal is to deliver value to users and entice them to click.
The primary goal of display ads is to sell something. Display ads can be either animated or stagnant, and they often appear at the top of the web page.
Traditional advertising incorporates television, radio, newspapers, magazines, direct mail, billboards, and flyers. The main goal of offline advertising is to reach large audience groups. However, measuring the results of your traditional marketing campaigns can be challenging.
Here are the most popular types of traditional advertising:
Print advertising still plays an immense role in your branding and lead generation strategy. Customers still read newspapers and pick up direct mail. For example, you can advertise your brand in newspapers, magazines, direct mail, flyers, brochures, and directories.
Sure, the type of print advertising and its design depends on your business values and customer preferences.
Outdoor advertising is still one of the most effective forms of traditional marketing. Its various types, such as billboards, digital LED displays, poster printing, put you in front of customers outside of their home. That is a mass-market medium that increases brand exposure and awareness.
You can use interactive outdoor advertising to tell your brand story and engage audiences.
This type of advertising includes promoting your brand on television or radio. Broadcast advertising incorporates infomercials, network spots, local spot advertising, and public service announcements. That is one of the most complex and expensive forms of advertising.
The Benefits of Advertising for your Brand
Now that you are familiar with common types of advertising, it is time to learn how you can use it to grow your brand.
1.Raising Brand Exposure and Awareness
In the hypercompetitive business landscape, your brand needs to stand out to grab customers’ attention. That is where advertising helps.
As mentioned above, offline advertising types increase your brand’s visibility and help you get noticed by larger audience groups. By using your brand colors, messaging, logo, and value proposition, you will increase brand recall. Consider talking to experienced sign installers to help you place your brand signage in the right places.
Digital advertising also helps you increase brand visibility. For example, Google ads appear at the top of Google’s SERPs. That is immensely important since most customers do not scroll past the first page of Google.
Ads appearing high on Google immediately grab user attention and entice them. Sure, to transform PPC clicks into conversions, you need to ensure your ads rank for relevant keywords and provide valuable content.
2. Providing Consistent Omnichannel Experiences
Today’s customers expect seamless brand interactions across multiple channels and devices. That is why businesses need to invest in omnichannel marketing and reduce the gap between online and offline advertising.
Fortunately, with the advance of advertising technologies, traditional and digital ads can go hand in hand.
For example, you can use your digital ads to promote your offline products and drive foot traffic to your brick-and-mortar store.
On the other hand, using QR codes on your billboards, in-store LED screens, or direct mail, you can point customers to your website, promotional landing pages, signup forms, or social networks.
When building an omnichannel advertising strategy, you need to establish a consistent brand presence across all channels you use. Sit down with your creative team and write a detailed brand style guide for them to follow.
Advertising can increase your conversion rates and maximize your marketing ROI. However, you need to implement it strategically.
For example, online advertising offers advanced targeting opportunities. For example, when creating paid search ads or social ads, you can create targeted ads using customer gender, age, location, education, income, past purchases, content interests, etc. That way, you can put your ads in front of the right customer groups, drive relevant leads, and close sales faster.
Retargeting ads also increase your revenue. Their goal is to re-engage audiences that have already visited your website, viewed your products, or ditched your shopping cart. They remind them of your brand and inspire them to finalize a purchase.
Over to You
Advertising is an essential element of your business growth. It increases your business’ exposure in online and offline landscapes. Above all, when implemented strategically, advertising targets the right customers and increases brand recall.
How do you use online and offline advertising to promote your brand and boost sales?
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