Simple, clean, and efficient with a spot of good branding. This is the way modern apps are built, and it’s the way modern UI designers will continue to make them for the foreseeable future. Why? Because minimalism is not only in across industries and entire business sectors, but because minimalism is one of the rare design models that bring form and function together. What’s more, creating a minimalist design is one of the best ways to ensure or at the very least improve app stickiness over time.
The design is clear of clutter and bugs, it’s easy to navigate and easy to understand, and people can use it on the go which makes it perfect for getting people back to the app and monetizing your investment. Now that you understand the importance of a minimalist approach to app success, let’s go over the essential steps you need to take in order to create your own minimalist app.
A simple color scheme
Given the fact that simplicity is one of the foundational elements of the minimalist design, it’s important to start by choosing a simple and straightforward color scheme. Now, before you start researching color palettes online, keep in mind that your app should follow your brand’s guidelines, and complement its identity. This means that you shouldn’t choose green tones if your logo is red, to put it simply.
Your brand’s identity is your biggest selling point and your most valuable asset, as there’s nothing that can set you apart like a unique brand with a distinct set of visual traits that people will remember easily. With that in mind, let the color scheme you choose be the primary color scheme of your brand. You will want to use a monochromatic palette with different shades, tones, and tints of your primary color, which will allow your designer to emphasize certain areas of the app, and make browsing seamless and soothing.
A uniform typeface
The way you deliver the content in your app can make all the difference, and even though you might want to use different fonts to direct the user’s attention to different areas of the app, it’s important to keep in mind that uniformity of design is another crucial element of the minimalist approach. In other words, if you start using different fonts, you will not only drift away from the elements that define your brand, but you will also make your app look chaotic, cluttered, and confusing – especially to a first-time user. Be sure to stick to a single typeface to achieve uniformity and balance. Use the same font, size, spacing, and line length for all of your content and all of the pages in your app to make the entire thing look and feel amazing. Typically, you won’t want to use more than 40 characters with spaces per line of text.
Minimalist yet branded icons
One of the most important elements of a well-designed minimalist app is the design of its icons. A minimalist icon should stay in line with your brand’s style guide while conveying a clear message and complementing the written content in your app. These icons are typically used to supplement brand stories, messages, and services, and enrich product descriptions, and usually require a professional and experienced designer in order to come to life.
Agencies that specialize in creating such complex and nuanced visuals, such as Infostarters have to take all of the branding guidelines into account and really delve deep into the heart and soul of a business in order to produce app icons that depict the brand’s essence, engage with users, and tell a story. This is why it’s important that your designer understands both the minimalist mindset, your brand’s needs, the customer, and knows how to implement the best practices into their work.
Ample use of white space
White space, also known as negative space, is the part of the page that your designer intentionally leaves empty in order to frame the overall design, guide the user’s eye, and make browsing easy, intuitive, and enjoyable. The key here is to leverage white space to reduce customer effort as much as you can, and help other elements of the design stand out against a contrasting white hue. When used right, the white space will also give your app a unique look and feel, and help the minimalist design come to life.
Skim the fat and trim the hedges
And finally, there can be no room for any kind of clutter in your app. Yes, that includes flashy ads and promotions. Your goal is to declutter your app as much as possible and eliminate all extraneous content, visuals, and features from the UI in order to make the end product look clean, professional, and above all else, more functional than any other competitor app out there. Position all of your navigation icons into the navigation bar (make it visible at all times), make it easy to share content on social media or to copy it to the clipboard, and play around with animations to make scrolling engaging and soothing.
Minimalism is currently dominating everything from interior design to app UI, and for a number of compelling reasons at that. Make sure to use these tips when developing your app to capture the attention of a tech-savvy generation, improve app stickiness, and monetize your investment as quickly as possible.