Welcome to the spring edition, of what is now becoming a monthly roundup of what I consider to be some of the best SEO and internet marketing article. Without much ado, here are some of the most exciting and informative articles I came across during the month of May 2019.
“What Is a Cold Email & Is This Spam?” by Vuk on lemlist blog. This article covers the following chapters:
- How to send cold emails and boost deliverability?
- What’s the best way to avoid spam?
- Does cold emailing still work?
“Google Search Console Lost Data From April 9 to April 25th” by Barry Schwartz on SE Round Table.
Google officially confirmed that search console bugs were resolved except backlink report.
“Search Console experienced a data outage that ceased on April 26. The outage affected all reports except the Performance report. All missing data from April 9-25 was replaced with the data from April 26, when data began to be available again.”
“Your 3-Step Guide to Creating a Successful Review Acquisition Strategy” by Andrew McDermott on Moz blog.
Step #1: Assess their review profiles
Step #2: Search for their business + reviews
Step #3: Using your audit to inform your review acquisition strategy
“9 Tactics to Fix Your User Retention” by Lars Lofgren on Quick Sprout blog.
- Staged Traffic
- Speed to Aha
- Don’t Fear Email
- Alerts and Notifications
- Exit Interviews
- The Red Carpet
- Increase Value
- Community Building
- Make Them Happy
“11 Ways to Increase User Engagement & Why It Matters for SEO” by Carolyn Lyden on Search Engine Journal.
- Speed up Your Site + Make It Responsive
- Eliminate Basic Technical SEO Errors
- Give People Different Ways to Engage in Your Content (Text, Video, Audio)
- Produce Helpful Content (a.k.a. Give Knowledge Away for Free)
- Clean up Your Navigation & Site Design
- Improve Internal Linking & Suggested Posts
- Have a Site Search Option
- Clear CTAs to the Next Stage of the Funnel
- Introduce a Chatbot
- Collect Email Addresses + Engage With Email
- Create Surveys & Publish the Data
“68 High-Impact Sales Enablement Tools for 2019 (By Category)” on spotio blog. All these tools are divided into the following categories:
- Market Intelligence
- Sales Intelligence & Prospecting
- Content Analytics
- Content Sharing & Management
- Market Automation
- Sales & Team Communications
- Sales Emails
- Sales Presentations
- Contract Management
- Sales CRMs
- Sales Training
- Sales Management
- Customer Feedback
“10 of the Best Social Media Tools for Marketers and Entrepreneurs” by Aleh Barysevich on smallbizdaily.
- Awario
- Buffer
- Quuu
- Canva
- BuzzSumo
- IFTTT
- Qwaya
- Grammarly
- Animoto
- HYPR
“6 Mobile Ecommerce Trends to Drive Sales” by Michael Ugino on sellbrite blog.
- Conscious Ecommerce
- Be Transparent
- Partner with the Marketplace…
- …or Integrate the Market Model Yourself
- Getting Progressive
- Getting Social
“10 High-Converting Ecommerce Product Page Templates (With 7 Practical Design Tips and Inspiring Examples)” by Pawel Ogonowski on growcode blog.
- Page: Essential Elements
- 3 Out-of-the-Box, Free Templates for Your Ecommerce Product Pages
- Inspiration: 10 Examples of High-Converting Product Page Layouts
- 7 Top Tips for Boosting Conversions with Your New Product Page Template
- Designing a Highly-Converting Product Page Template
“The Top 5 Advertising and Paid Media KPIs to Track in Your Campaign Dashboard” by Michael Racioppo on dashthis blog.
- Impressions & Reach
- Clicks
- CTR – Click Through Rate
- Conversions & Conversion Rate
- CPA – Customer Acquisition Cost
Thank you for reading. Please leave a comment below or contact me through this form or via my Twitter account. Your feedback is most welcomed.