It is not just enough if you have started your own hosting company. Most importantly you’ll need to know about how to grow your own hosting company.
You will need a lot of visitors to come to your website in order to increase the sales of your hosting packages. Getting more customers is the bottomline for any company. In this article we will touch upon few techniques which will help you to increase your website traffic which will positively affect the growth of your webhosting company.
Google as we all know is the most powerful search engine on earth. Wouldn’t it be great if your website shows up on the results page when someone looks for ‘Webhosting Company’? You can easily buy traffic with the help of Google AdWords. This technique will draw a lot of customers to your website which will in turn contribute a lot to the growth of your hosting company.
Apart from Google AdWords there are many other options for increasing your website traffic in order to grow your hosting company. Search engine Optimization is one of the best possible means to get the targeted traffic to your website. Increasing your website ranking on the search engines is an absolutely brilliant strategy to increase your sales.
You can also grow your hosting company by advertising in several forums. Some of the ways to advertise your hosting company in the online forums are as follows.
• Visit the webmaster of the forums and try advertising your services.
• You can also add some valuable posts in the forums which provide valuable content and include the address of your hosting website in your signature. This type of forum marketing is very effective. You can hire a couple of good forum posters to do this job for you.
Once you have the customers for whom you are going to set the hosting, you must provide e-mail, telephonic and Chat support so that they can contact you for any problems and enquiries related to their websites. If you give proper timely solutions for their issues, it will add more value to the reliance and trust of the customers. Therefore, the customer support which you give to your clients will reflect with your company’s growth.
You can also do article marketing to grow your own hosting company. The articles can be on the topics related to “making money online”, “building an efficient website” etc. you can also mention in your articles about the need for web hosting company to create websites. If your articles are good and if the contents are original, you will see your sales increasing in just a matter of time.
You can also provide some advanced control panels for the buyers to manage their accounts efficiently. Good technology will attract more clients and more clients will help you to grow your own hosting company.
You need to adopt excellent security measures to your hosting websites in order to prevent the hackers from destroying your business and your reputation.
The last and the most effective means to grow your own hosting company is by advertising it locally. Having a couple of marketing executives should help you to get more local clients. You can even visit organizations and small business firms and explain the benefits of having a website for their company.
You could also try giving out some freebies like the free web templates to your customers as a value edition service. This will ensure the website renewals with your hosting company resulting in recurring income year after year. You will need to be persistent and patient to grow your own hosting company.
You can discuss this and other web hosting related issues at the web hosting forum section of Webmaster Serve.