Welcome to the winter edition, of what is now becoming a monthly roundup of what I consider to be some of the best SEO and internet marketing article.  Without much ado, here are some of the most exciting and informative articles I came across during the month of February 2020.

 

Everything You Need To Know About The Google Featured Snippet Deduplication Change” by Barry Schwartz on SE Round Table.

  • Featured snippets are now part of the main organic search results
  • Featured snippets are counted as the first position
  • Google removes that URL from showing elsewhere in the core search results when it is displayed in the featured snippets
  • Images in featured snippets are not deduplicated if that URL is different from the text version of the featured snippet
  • Refined featured snippets, the ones that let you filter down more with bubbles, people also ask or other refinements are not deduplicated
  • Top stories, image carousels, local listings, and other vertical search integrations are not deduplicated either because they are not featured snippets
  • Normal knowledge panels, direct answers and so on are also not deduplicated
  • Right side featured snippets were deduplicated, now they are not
  • Right side featured snippets will eventually move to the top left position
  • To opt out of featured snippets try using the max-snippet control and reduce the size of your snippet so Google cannot show it anymore. If you use the nosnippet tag, you won’t have a snippet in the core web results, so use max-snippet.
  • This does not impact your Search Console performance reports
  • This deduplication change rolled out on Wednesday, January 22, 2020

 

Google’s January 2020 Core Update: Has the Dust Settled?” by Dr. Peter J. Meyers on Moz blog.

  • How does it compare to other updates?
  • Which verticals were hit hardest?
  • Who won and who lost this time?
  • What can we do about any of this?

 

5 Content and SEO Trends that Will Dominate in 2020” by Julia McCoy on Quick Sprout blog.

  1. Optimizing Content for Voice Search
  2. Using More Long-Tail Keywords in More Targeted Content
  3. Meeting Google’s E-A-T Standards with Exceptional Niche Content
  4. Shining a Spotlight on SEO-Ready Imagery for Rich Content
  5. Including Interactive Content

 

Just 45% of SEO Specialists Feel Their Job is Secure” by Matt Southern on Search Engine Journal.

 

7 Best HubSpot Alternatives 2020 – (Tried & Reviewed)” on emailvendorselection blog.

  1. SharpSpring
  2. Omnisend
  3. Automizy
  4. MagNews
  5. ActiveCampaign
  6. GetResponse
  7. Act-On

 

Ecommerce Trends 2020: 9 Emerging Opportunities” by Tina Eaton on plytix blog.

  • Amazon Reigns Supreme… Or Does It?
  • Omnichannel Is the New Standard
  • Personalization Is Going Deeper and Deeper
  • The Shipping Wars Will Escalate
  • Ecommerce Globalization Will Require Localizing Product Content
  • Artificial Intelligence Will Continue to Shape Ecommerce Opportunities
  • Inboxes Will Become the New Browsers
  • Voice Search Optimization Will Be More Important than Ever
  • Reality Will Become Even More Subjective
  • 2020’s Top Ecommerce Trends Require PIM Solutions

 

7 Ways Your Brand Can Use Tik Tok” by Sam Makad on thenextscoop blog.

  1. Fun Choreographed Dance Videos
  2. Demos
  3. Training/Step-By-Step Videos
  4. Duets
  5. #Challenges
  6. Jump onto Trends
  7. Keep it Positive

 

13 Free Guest Posting Sites You Should Submit To (For Visibility & Traffic)” by Saima Siddiqui on myhq blog.

  • myHQ Digest
  • YourStory
  • Youth Ki Awaaz
  • ShoutMeLoud
  • com
  • OutBrain
  • The Huffington Post
  • About
  • HubSpot
  • Mashable
  • Investopedia
  • Moz
  • Thought Catalog

 

10 must-known marketing analytics trends for 2020” by Maryna Sharapa and Olha Diachuk on owox blog.

  • Global analytics trends
  • Forecast for the analytics domain
  • Increasing number of marketing analytics tools
  • Growing importance of data ethics, access, and security
  • AI and ML adoption
  • Misunderstanding of what being data-driven means
  • Trends in marketing analytics skills
  • Growing demand for technical skills among marketers
  • Mixing of marketer and analyst roles in practice
  • Unique opinions of specialists
  • Christopher Penn on the skills gap between specialists coming from top schools and the demands of employers
  • Tim Wilson on tracking challenges, customer data platforms, and digital analytics diversity in 2020
  • Damion Brown on two instruments replacing Google Analytics, a new tool that blends creativity and logic, and ethical challenges of 2020

 

The 10 Best Productivity Apps Every Content Marketer Needs” by Thom James Carter on process blog.

  • The best productivity apps for brainstorming #1: Milanote
  • The best productivity apps for brainstorming #2: Evernote
  • The best productivity apps for brainstorming #3: Keywords Everywhere
  • The best productivity apps for focus #1: Focus Keeper
  • The best productivity apps for focus #2: Calm
  • The best productivity apps for creation #1: iA Writer
  • The best productivity apps for creation #2: Grammarly
  • The best productivity apps for creation #3: Canva
  • The best apps for general productivity #1: Google Keep
  • The best apps for general productivity #2: Trello

 

Thank you for reading. Please leave a comment below or contact me through this form or via my Twitter account. Your feedback is most welcomed.

Evgeniy Garkaviy About Evgeniy Garkaviy
I'm SEO specialist and certified Adwords consultant. I have been working in Search Engine Marketing for over three year. In addition working in SEO, I love writing about the subject and contributing to forum discussion in forums about various aspects of Search Engine Optimisation from link building to content development. Read more about me here