Welcome to the New Year edition, of what is now becoming a monthly roundup of what I consider to be some of the best SEO and internet marketing article. Without much ado, here are some of the most exciting and informative articles I came across during the month of February 2018.
“7 Insights Into How Google Ranks Websites” by Roger Montti on Search Engine Journal. The following are insights developed by studying patents and research papers published by Google itself.
- Insight 1: Multiple User Intents
- Insight 2: Search Results are Ordered by User Intent
- Insight 3: Links Don’t Always Win the Day
- Insight 4: Search Results Show What People Want to See
- Insight 5: Google’s Search Results are Biased
- Insight 6: Drops in Ranking Sometimes are Related to UI
- Insight 7: Click Data Helps Determine User Intent
“What Does It Mean to “Write for SEO” in 2018? – Whiteboard Friday” by Rand Fishkin on Moz blog. The article is showing the difference between writing for SEO in 2001, in 2008 and 2018. For example in 2001 it was enough to use many keywords and place them very close to each other.
In 2018 writing for SEO is not easy. You should focus on content quality and not content keywords.
“8 CRO Quick Wins for Ecommerce Sites” by Neil Patel on Quick Sprout blog.
- Simplify the checkout process
- Highlight items that are on sale
- Display multiple pictures of the product for sale
- Provide live chat support for customers who are shopping
- Offer multiple payment options
- Have clear CTA buttons
- Include user reviews
- Add a video demonstration
“Google’s Page Speed Update does not impact indexing” by Barry Schwartz on Search Engine Land. A recent Google’s Page Speed update won’t impact how Google indexes your mobile or desktop version of the site. It only affect how mobile pages of your site are ranked in their search results.
“E-Commerce SEO: How to Outrank Your Competitors (2018 Update)” by Emil Kristensen on sleeknote blog. According to Wolfgang Digital, “43 percent of e-commerce traffic comes from Google search.” This post is divided into the following paragraphs:
- Site Structure
- Keyword Research
- Optimizing Product Pages
- Adding Customer Reviews
- Social Signals
- Building Internal Links
- Addressing Security
- Revving Up Your Site Speed
This will help you to outrank your competitors e-commerce sites.
“All You Need To Know About eCommerce Giant : Ebay.com” on 16best blog. This is very detail infographic. During the 20 years eBay has become one the most well know ecommerce sites in the world.
At the moment it is 6th the most popular site in the USA.
Time and geo limitations for shopping belong to the past. Online shopping has brought us many benefits we didn’t realize we needed.
For some years now, we have been using electronic commerce websites to find products and services unavailable in stores near us.
Shoes and clothes, phones, books and some quite unique items are available for sale on a daily basis.
Market giants like eBay offer voucher codes and mobile app discounts<./a>, and shoppers continue to shift from the offline to the online shopping world.
For many people that love online shopping, eBay is the best choice.
Each day consumers perform around 3,000 searches per second on eBay. And as there are roughly 25 million sellers, it’s safe to say it’s a favorite destination for retailers as well.
This mega platform is widely loved and used simply because it offers great circumstances both for its sellers and buyers.
eBay has perfected the way customers search for goods by working with Facebook Messenger to add a ShopBot that helps with choices within a price range. Shoppers also use this website because it protects them from scams and faulty service.
eBay offers considerably smaller fees per sale for sellers than other online markets, which means retailers have chances for more profit. Its Global Shipping Program offers sellers easy shipping all over the world. Due to its popularity, sellers are guaranteed proper exposure for their products.
This ecommerce giant is one of the best places to do business – the numbers are just an indicator that it’s going to continue growing.
“SEO Competitor Analysis Guide” by Adam Coombs on Unamo blog. A quality SEO competitor analysis can give you an idea about best backlink sources for your site.
Adam recommends to do analysis in this way:
- Competitor Analysis Keyword Research
- How to Analyze Your Industry’s Competitive SEO Landscape
- Identifying and Analyzing Competitor SEO Strategies
“3 Digital Marketing Trends for 2018 (and How to Take Advantage of Them)” by Jim Huffman on businesscollective blog.
- The Three-Headed Monster Gets Bigger
- Customer-Based Marketing Is (Finally) Here
- Community Marketing Is the New Content Marketing
“Google: New Sites Should Go HTTPS From The Start” by Barry Schwartz on SE Round Table. John Mueller from Google said that new sites should be using HTTPS from the start and no need to use HTTP and then buy a SSL for your site.
If you’re setting up a new website, just use HTTPS. It’s not required, but it’s a signal, and it’s easier to do it from the start than to add it later.
“5 SEO Mistakes That Are Costing You Organic Traffic (And How To Fix Them)”
by Olivia Seitz on fieldboom blog.
- Social media has replaced the need for link building.
- Refreshing homepage or landing page content every few months improves ranking.
- 2-3 pages filled with long-tail keywords is enough… for my entire site.
- Shaving milliseconds off your bounce rate will boost SEO.
- On-page SEO doesn’t matter/you can’t optimize it enough to increase traffic.
“5 Critical Factors for Optimizing Luxury Ecommerce Sites” by Raphael Paulin-Daigle on conversionxl blog.
- Don’t skip the basics
- Forget pricing tactics
- Focus on scarcity, and the feeling of exclusivity
- Forget about what you’re selling, focus on what the customer is getting
- There is a ceiling to the prices
I'm SEO specialist and certified Adwords consultant. I have been working in Search Engine Marketing for over three year. In addition working in SEO, I love writing about the subject and contributing to forum discussion in forums about various aspects of Search Engine Optimisation from link building to content development. Read more about me here