Can modern businesses survive without a website? Well, presently, some of them will survive. However, going into the future, every website no matter how small will require a website.
Is your small business ready for this transition?
Running a website today puts your business at a global platform and makes it more competitive. It is probably one of the best decisions you will ever make. Nevertheless, it’s not a walk in the pack for you need to learn several important skills to help you navigate through the rather crowded webspace. An integral part of this process, however, is learning how to build an amazing website for your small business. In this guide, we offer you tips that can help you a great website no matter how small your business is.
Choose a Memorable Domain Name
Your domain name is the equivalent of the painted or printed name on a brick and mortar building. It is what visitors to your website see first and foremost when they land on your website.
Make it easy, memorable and relevant. Here is an elaborate approach
- Make it easy to read and spell: If they can read and spell it without straining then they will most likely remember it.
- Relevant and Relatable: Choose a domain name that is relevant to your industry and your target area. If you are dealing with technology, for instance, choose a name that is relatable to this field.
- Keep it Short and Simple: Simplicity in crafting a domain name is central. By the end of the day, you want a name that can stick with your visitors without trouble. Keep it simple.
Choose an Easy Layout and Template
As you create your website, think of how various items will be displayed on it. In other words, how organized will your website be when it is complete and has a lot of items on it?
Two thoughts must be considered in this respect. One is how visitors will maneuver around the website and the other important aspect is proper organization so that your website doesn’t look untidy and disorganized.
Before launching your website for mass consumption, experiment with a number of templates until you are satisfied and convinced that your visitors will have an easy time on your website.
Let Your Interface Be Interactive.
The modern way of designing websites is in such a way that visitors have a way of responding and interacting with you. One of the common ways of doing this today is the use of chatbots. They provide quick answers to common questions that are of concern to them.
You can further enhance this interaction by providing a live chat option on video or voice calls.
In addition, your small business will benefit if visitors have an option to subscribe to an email list and newsletters.
Content Will Always Remain King.
You must be alive to the fact that you are building your website for public consumption. For this reason, you must be keen and thorough about what you give to the public. The general public can be unforgiving and extremely critical. Endeavor to do your best and feed your visitors with outstanding content. This is what distinguishes a lot of players in this space.
While developing content on your website observe a few basic rules: be informative, educative, entertaining and still remain professional.
The internet is a rich resource that you can use to do your research and enhance your content. Use it to your advantage.
In developing content, be timely, relevant and reliable. What this means is that the content you develop must be in line with topical subjects and answer the queries of your visitors.
Optimize for Search Engines.
Your website cannot survive without search engines. But how do you ensure that your website is on the list of best performers?
Optimizing websites for search engines can be a daunting task that requires a higher level of skills than just owning a site. However, you can enhance your site using photos, graphics, and videos. You also need to choose the proper long tails and the placing of keywords among other tools. As a small business, you might not have the skills and knowledge of how to go about this. Nonetheless, you can outsource these services to professional and skilled personnel such as Joel House Search Media for proper guidance.
Make Your Website Mobile-Friendly.
Right from the beginning, you must develop your website with a mobile-friendly insight. It has sufficiently been asserted that website visitors today access content through their mobile devices first. You might, therefore, loose on a lot of potential visitors and clients if your website is not optimized for mobile response.
You must, therefore, consider the fonts, templates, and colors among other important aspects.
Choose Your Webhost Wisely.
Significant consideration must be given in choosing a deserving WebHost. In simple terms, a WebHost is the carrier that will store, manage and maintain your online content. A simple online search will reveal that there are numerous service providers in this field. The truth, however, is that only a few of them are as good as they claim to be.
Before settling on your WebHost provider let them explain a number of things. First, you need to know the amount of space they are offering you for a given amount. This determines how much content you can have on your website at any given time. You also need to know their maintenance schedules and how they handle downfalls on your website. Naturally, from time to time, your website will experience challenges that need to be addressed with speed.
Perhaps the most significant consideration is website safety. Learn as much as possible about the security management features that the host provides and see whether it responds to your needs.
Before choosing a web hosting service provider, check on their reviews to see what others are saying about them.
The world is at a point where a website is a basic necessity for businesses. To enhance your visibility and increase your growth opportunities, consider having a website and grow it over a period of time.
I'm SEO specialist and certified Adwords consultant. I have been working in Search Engine Marketing for over three year. In addition working in SEO, I love writing about the subject and contributing to forum discussion in forums about various aspects of Search Engine Optimisation from link building to content development. Read more about me here