Social networks are one of the most affordable ways of marketing today. They are also one of the most powerful ways because both small and large companies use them to connect with their audience. Through social networks, users can comment on the publications they like, as well as make suggestions and like. Thanks to social networks, customers have a voice in the community and can influence other people. As a brand, you also have this power. With a solid strategy, you can gain followers and retain your customers.
Although each platform has a preferred content type and a way to use it, there are certain rules that must be applied in any platform that you use to make its use more effective and beneficial so that you can gain followers.
Reproduce the visual identity of the brand on different platforms
The goal of creating an account in social networks as a company is to be able to generate more direct communication with your target audience. Although the website serves to publicize the company and it is likely to have a form as well as a visible section where other contact details of your company are located, a website does not allow a smooth communication between the audience and the brand – an objective that can be achieved in social networks.
Since you want to differentiate yourself from the rest, it is important that you personalize the accounts of your social networks as much as you can. In some cases, you can only change the profile picture, in another, you can even modify the background so that it matches the personality of your brand. Although each platform has different options, your profiles in social networks must be unified and the first step begins when you take into account the visual identity of the brand. In this way, your audience will be able to recognize your brand immediately on different platforms.
Here are some points to take into consideration when customizing your account on social networks:
- Corporate colors: Use the same color combination that represents the brand in all associated accounts in social networks. These colors should match with the colors on the logo. In this way, they are directly associated with the brand.
- Use of logo: Preferably, you must use the same logo version in all social network accounts, whether you opt for a black and white version or the version that presents alternative colors.
- Photographic style: The photographic style you have defined for the brand must also be used in social networks, whether you choose colors in sepia, gradients, black and white or other photographic technique. Likewise, you can also generate photographic styles based on website design, but they must be used equally on all platforms.
- Typography: The fonts are also an important design element that web development companies use. Differentiate the fonts used in the titles and body of text on your website so that you can transfer these elements to your designs for social networks.
Represents brand personality through language
Once you have defined what your brand looks like, you should focus a little more on the personality of the brand and the tone of communication. These elements are also represented in the visual identity of the brand, but they can also be noticed in the language you use to communicate with your users. This same tone of communication and personality that are seen on the website should be transferred to social networks since you will be in constant contact with your audience and your followers. It is important that the personality of the brand is properly represented through language.
For this, it is important to know your users to see how you can get an impact on them through your publications, how you can make them participate in a conversation or share the content you publish.
Representing the personality of the brand through language is an important step because you ensure that the brand remains consistent in the various social networks visited by your audience.
Publish content related to your brand
In social networks, you can not only share content that is directly related to the brand such as advertising promotions or new products, but you can also share content from other internet sources whether opinion articles, news, videos, infographics, statistics, etc.. All the content that you publish must be related to your brand in some way.
You will have to form a database of web pages where you can find relevant information for your users and for your brand. Likewise, you should also start following other communities within the same social networks.
Publish on a regular basis
Another important point is to post regularly on your social media accounts. The objective is to publish frequently not only for users to remember the brand, but because if you stop publishing for a long time, they will think that you have left the page and there is a risk of losing followers.
Whether it’s creating your own content or searching for links, it’s a task that will definitely take time. Be patient and schedule your posts in a calendar. That way, you make sure you always have content ready.
Although every social network is different and is aimed at a certain type of audience, there are certain similarities between them. Regardless of the characteristics of your audience, they will always want new content on a constant basis. They will also appreciate the brand more if you manage to tell a story or connect with them through your publications. Gaining followers in social networks is not an easy task, but if you study your audience and dedicate time to marketing actions in these platforms you can achieve your goals.
Harnil Oza is a CEO of Hyperlink InfoSystem, one of the leading app development companies in New York, USA and India having a team of best app developers who deliver best mobile solutions mainly on Android and iOS platform. He regularly contributes his knowledge on the leading blogging sites.
I'm SEO specialist and certified Adwords consultant. I have been working in Search Engine Marketing for over three year. In addition working in SEO, I love writing about the subject and contributing to forum discussion in forums about various aspects of Search Engine Optimisation from link building to content development. Read more about me here