Welcome to the winter edition, of what is now becoming a monthly roundup of what I consider to be some of the best SEO and internet marketing article. Without much ado, here are some of the most exciting and informative articles I came across during the month of December 2019.
“Google November Core Algorithm Updates Probably Not Just Links” by Barry Schwartz on SE Round Table.
In general if you look at your site in the way that it’s embedded in the web and it seems like there’s really a clear pattern of unnatural links associated with your site. That could be because maybe you’ve been doing link building and so, I don’t know, in a weird way. If you’ve been using widgets to build links all of the usual kind of things. Then that’s generally something I’d recommend trying to clean up regardless of any updates that happened. And cleaning up link related issues usually involves either cleaning up those links so that they’re no longer out there. I in general that’s that’s the best approach. If these are widget links for example then sometimes it’s as simple as improving the widget so that it doesn’t have these these links that are in there. That’s really the ideal way it’s like removing those links if you think they’re problematic. If you can’t remove those links then using the disavow file is an option, that’s one way for us to kind of drop those links from being used. And essentially a third approach that you could also take depending on the type of link is to remove or block the page on your side from being being linked. So what what generally happens is when we have links to to a website we associate them with individual pages. So we have kind of the source of the link and the destination of the link and with those two endpoints we know which which way these links go. So if any one of those sides is removed from our index if they’re not they no longer exist then essentially that link loses effectivity. So that could be another approach that you could take there. In general usually though people try to focus on either removing the links from the source site or using the disavow tool.
“6 Steps to Create an Amazing Customer Experience Strategy” by Neil Patel on Quick Sprout blog.
- 1: Have a Clear Understanding of Your Customers
- 2: Map Out the Customer Journey
- 3: Collect Competitive Insights
- 4: Make Reachability and Customer Service a Priority
- 5: Improve Purchase Convenience
- 6: Connect Emotionally with the Audience
“9 Reports Every SEO Needs: Introducing Custom Report Templates in Moz Pro” by Rachel Goodman Moore on Moz blog.
- Competitive Analysis Overview Report
- Full Competitive Analysis Report
- Campaign Overview Report
- Link Analysis Report
- Rankings Analysis Report
- Ranking Opportunities Report
- Full Site Audit Report
- Quick Site Audit Report
- Search Visibility Report
“5 Ways to Use Social Profiles to Get Quality Links” by Kevin Rowe on Search Engine Journal.
- Outreach with an Executive’s Profile for Better Response Rates
- Forum Profiles Can Be Used to Build Relationships with Highly Technical People
- Use LinkedIn to Share Your Content with the Right People
- Reach out to the Social Profiles of People Who Are Authorities
- Promote Your Content with Facebook Ads to Drive Traffic, Shares & Links
“21 YouTube SEO Tools to Boost Your Video Rankings” by Aleh Barysevich on contentmarketinginstitute.
- Look up topics in Google Trends
- Identify the best keywords
- Research the most profitable tags
- Manage and audit your channel
- Research your competitors
- Moderate your comment section
- Watch your YouTube SEO
“22 Best Growth Hacking Tools To Improve MRR” by Ugi Djuric on lempod blog.
- Lempod – growth hacking tool for bigger LinkedIn engagement
- Expandi – growth hacking tool for LinkedIn outreach automation
- Shield – LinkedIn Analytics platform
- PhantomBuster – scraping, automated following, and everything you can imagine
- Zapier – automate, well, everything
Find more tools by clicking the link above.
“5 Tips To Rock Fashion eCommerce SEO With The Most Searched Fashion Keywords” by Fadiyah Sameh on personalization blog.
- Research fashion words keeping trends in mind
- Simplify your site structure
- Have a fashion blog
- Link all the pages of your website
- Connect with your customers
“How to Heal: Natural Wellness Marketing after Google Medic” by Joe Fitzpatrick on canirank blog.
On August 1st, 2019 Google released an update which was named later as Medic update by Barry Schwartz.
Many of the sites from health niche were affected by this algorithm.
Nine steps to recovery:
- Start off on the right foot with the law
- Engage with scientific literature
- Be accountable
- Underpromise and overdeliver
- Health isn’t just chemical processes. Remind your audience that feeling good is an essential part of being well!
- Don’t be afraid
- Disavow quackery
- Do talk about the history and culture of your field. Don’t call it evidence.
- Understand that the layout and user experience of your website tells its own story
“4 Lessons We Learned in 2019 (and How Marketers Can Apply Them in 2020)” by Colin Loughran on unbounce blog.
- Lesson 1: Slow page speed is killing your conversions.
- Lesson 2: A/B testing isn’t your only optimization option.
- Lesson 3: We all need to raise our marketing IQ.
- Lesson 4: SaaS rebrands are a huge challenge.
“8 Instagram Features To Grow Your eCommerce Business” by Kristin Savage on personalization.
- Instagram Story Feature
- Instagram IGTV Feature
- Instagram Video Call Feature
- Instagram Shoppable Posts Feature
- Instagram Repost Feature
- Instagram Carousel Style Feature
- Instagram Polls Feature
- Instagram Highlights Feature
I'm SEO specialist and certified Adwords consultant. I have been working in Search Engine Marketing for over three year. In addition working in SEO, I love writing about the subject and contributing to forum discussion in forums about various aspects of Search Engine Optimisation from link building to content development. Read more about me here