Whether you’re still lugging along on an old-school static HTML website or you’re growing tired of the complications that come with your current CMS, the premise of migrating to WordPress has likely crossed your mind. Perhaps you’re looking for more features, themes or widgets. Maybe your growing website demands a more capable platform.

Whatever the reason, it’s worth looking into why WordPress is the go-to content management system for so many webmasters. This will not only bring to light the benefits of migrating to the platform, but it will also reveal some ways that you can leverage the migration process to identify potential areas of improvement on your website.

User Friendliness

Even the most experienced webmasters are often perplexed by the complications of certain CMS platforms. Such is not the case with WordPress. In fact, the platform’s simplicity is one of the biggest reasons for its popularity. Thanks to features such as drag-and-drop, WordPress can be incredibly powerful and advanced while still being easy to use.

Reliability

WordPress has remained a popular choice for bloggers and business owners alike since 2003. Today, WordPress powers 34% of the internet – more than 75 million websites. This ensures that you can rely on it to keep your website running, secure and up-to-date. The same cannot be said for smaller CMS platforms that struggle to attract users.

Supportive Ecosystem

Another benefit of the platform’s popularity is that everyone who creates themes, plugins and widgets will naturally choose to make them available on WordPress first. Whether you need a one-of-a-kind theme, a powerful selection of plugins or some useful widgets, using WordPress will ensure that you always have more than enough to choose from.

Identify Areas of Improvement

While you can simply copy over your website in its entirety, migrating to WordPress or, for that matter any CMS, gives you the unique opportunity to analyse and optimise your content.

You can use analytics data to make the necessary changes to improve the performance of your website. Check out the linked post from StatusCake for an in-depth look at what makes a successful website migration checklist.

Security

WordPress is generally regarded as a safe and secure platform. However, with cybercrime being a growing threat, it pays to have a CMS that makes it easy to enhance your site’s security. WordPress does this by allowing you to beef up your security with a variety of plugins and features such as easy SSL certificate setup and password protection.

Free to Try

It’s hard to believe that you can enjoy all of the above benefits without paying a single penny, but WordPress makes this a possibility. You can leverage a great deal of features and functionality from the platform before upgrading to one of the affordable pricing tiers. Even then, you can choose a package based on your budget and needs.

There are many more reasons why you should consider migrating to WordPress. Even if you’re still skeptical, there’s no harm in giving it a shot. After all, WordPress is one CMS that won’t charge you for doing so.

Evgeniy Garkaviy About Evgeniy Garkaviy
I'm SEO specialist and certified Adwords consultant. I have been working in Search Engine Marketing for over three year. In addition working in SEO, I love writing about the subject and contributing to forum discussion in forums about various aspects of Search Engine Optimisation from link building to content development. Read more about me here