When building your ecommerce marketing strategy, your goal is to increase conversions and sales. To do that, you need to focus on marketing tactics that engage users and provide spectacular shopping experiences.
Here are a few tried and tested ecommerce marketing tips that will maximize your sales.
- Personalize User Experiences
The ecommerce landscape is growing at an astonishing rate. To set yourself apart from competitors and grab your target audience’s attention, you need to deliver exceptional user experiences. That is where personalization steps in.
Today, a uniform marketing approach does not resonate with demanding online customers. They expect ecommerce brands to cater to their specific needs. Most of them are willing to share their data and even pay more for relevant user experiences.
Now, there are many ways to create targeted ecommerce marketing campaigns.
On your website, you can use quizzes to deliver better experiences. Customers answer several questions about their product needs and preferences. Based on them, the app recommends the right product for them. That way, you will engage users, inform them, and encourage them to convert faster.
Another effective way is to segment your newsletter recipients. You can do that by collecting their demographic data, such as age, gender, or location. Or, when they are signing up for your newsletter list, you can ask them about their content preferences. Choose a segmentation method that works for your brand the best and break down your newsletter list into smaller subgroups. That way, you can deliver more personalized content that engages audiences and inspires conversions.
- Capitalize on Word-Of-Mouth Marketing
With so many brands appearing on the ecommerce horizon, customers do not trust branded content anymore. They rely on peer reviews and experiences. According to statistics, 79% of consumers say they trust online reviews as much as personal recommendations.
There are many ways to leverage word-of-mouth marketing.
First, include product reviews on your website. For example, CPR savers display customer reviews and ratings for all survival kits they sell. That is how they build trust with consumers and encourage sales. You can also encourage customer reviews across social networks and online business registries.
Second, you should capitalize on user-generated content (UGC). Its name is self-explanatory. You encourage customers to tell your brand story instead of you. They do that by creating high-quality and authentic photos and videos of your products.
That helps your ecommerce brand in multiple ways. First, it maximizes your reach and drives traffic to your website. Second, UGC builds trust with the people interested in purchasing from you.
To drive user-generated content, why not host competitions and offer valuable rewards? To enter, customers need to display your product creatively. Also, create on-brand, dedicated hashtags for your marketing campaigns. Encourage customers to use them when sharing UGC to boost your brand reach and awareness.
- Establish a Loyalty Program
Attracting one-time sales is not enough. In the hypercompetitive ecommerce landscape, your goal is to build relationships with customers and inspire them to purchase from you again and again. That is where establishing a loyalty program helps.
A loyalty program offers an incentive for your repeat customers. These could be free products, relevant offers, and discounts. While creating a customer loyalty program, make sure it is relevant to your target customers.
There are many aspects of a loyalty program to consider. For starters, diversify how your target audiences express loyalty. These could be repeat purchases, referrals, social media shares, etc. Also, decide how you will pay off their loyalty. For example, will it be through points, discount codes, or limited brand perks?
Make sure your loyal program resonates with your target audiences. That way, you will encourage them to take the desired action and keep purchasing from you.
- Make your Store Trustworthy
In the digital landscape, the lack of in-person communication can compromise user experiences. However, trust is a key factor in the purchasing process.
Now, there are many ways to gain customer trust and minimize shopping cart abandonment.
For starters, insist on your brand’s transparency. Offer money-back guarantees, have a clear return policy, and invest in superior delivery options.
You should also provide customers with immediate access to customer support. Provide omnichannel customer service via email, phone, live chat, chatbots, and IM apps. Make your agents available to customers 24/7, irrespective of their location.
Finally, keep in mind that online users are worried about cybersecurity risks. They do not want to compromise their sensitive data, such as credit card numbers or personal information. To reassure them that your online store is secure, use encryption, invest in HTTPS, and display security badges.
- Create Responsive Website Design
No matter how quality your products are, if your website is not responsive, customers will leave it. They do not want to waste time on online stores that are difficult to navigate. That is why you need to invest in user-friendly website design.
For starters, invest in website responsiveness. Hire reliable designers that will ensure your website looks and feels great on all screen types.
Also, simplify website architecture. Keep your website easily navigable and provide breadcrumbs. No matter which page they landed on, users should immediately know where they are.
Finally, optimize your navigation menu categories and subcategories. Make them simple so that users can always find the desired products faster. For those already knowing what they are looking for, consider installing a search box and offering product recommendations.
Ready to Boost your Ecommerce Sales?
There is no such thing as a universal ecommerce marketing strategy.
However, there are several proven marketing tactics that will engage audiences and boost your conversion rates.
As you can conclude from the examples provided above, the focus is on delivering seamless user experiences.
Adapt the marketing tactics from the list to your specific needs. Most importantly, keep testing their performance to understand which ones convert the best.
How do you use digital marketing to boost ecommerce sales? Please, share your tips and tricks in the comments!