Web Directory Link for Link Building
Running a successful search engine optimisation campaign has its own challenges and link building is one of them. If you conduct a good quality link building campaign, you will first earn the benefit of being quickly listed by the most important search engines and, on long term, you will be taking advantage from the incoming links that your website continues to obtain.
Directory submissions represent one of the easiest and handiest linking forms that one may try, particularly as there are hundreds or perhaps thousands of such directories, either free or paid, which you can choose in order to post a link towards your own website.
From a distance, the main reason why you should rely your website promotion and optimisation on directory submissions is represented by the fact that incoming links for a website are one of the major ranking factors that the most important search engines use in their ranking algorithms, particularly with regards to competitive and demanding keyword markets.
Your website’s presence on web directories will increase the odds for search engine robots to visit it while crawling the Internet. As a consequence, its visibility will increase and important search engines will start listing your site. Furthermore, directory submissions can inflate your website’s link count to mislead competitors by not showing them what links increase your PR.
Link building effectiveness however is determined by both the number and the relevant content of the exchanged links. The more connections with websites approaching the same topics you have, the more likely it would be to achieve a higher page rank.
Although spotting the differences between a low and a high quality web directory can sometimes be a tricky task, there are some basic factors that qualify a web directory as good:
Ranking in SERPs – being present among the first search results on the most important search engines;
High quality ratio – accepting new subscribers upon the quality provided and not an acceptance fee, having a well organised content by categories and posting solely unique content;
High link quality – not selling outbound site wide links, which belong to poor spamming sites and have little or no value at all for your website;
Up to date links – listing as little URLs purchased by domainers or spammers or broken links as possible; on this chapter local directories should not be underestimated or avoided as they can provide significant traffic, hyper targeted.
The only problem that can interfere with using directory submissions is related to spam attempts. Trying to automatically submit on thousands of web directories with special software or subscribing to directories practising farm linking – link exchanges between all members – can be easily detected by search engines. As a consequence, your website will be either banned or receive increasingly less traffic.
The above presented information does not include “hard and fast” guiding lines, but mostly traits that can make the difference between low and high quality directories. Using link directories in a responsible manner can bring important benefits in terms of online search engine optimisation.
If you have a website that you are trying to promote the right way, not just on the UK online market, and without risking to be banned by Google or other engines, invest time in finding trustworthy submission directories.
UK Web Directory List for example is one option that can provide good quality link building so feel free to convince yourself by trying it.