As we approachthe Christmas holidays;following is my monthly roundup of the best articles in the SEO and internet marketing niche for the month of November2015.
“How Top Influencer Jeff Bullas Inadvertently Fixed Tweet Rocket” by Joe Sturgess on Tweet Rocket blog. I think everyone from SEO $ SMM niche knows Jeff Bullas. He is one of the most popular and trusted social media influencer.
Jeff Bullas has more than 300k followers on his Twitter account and Tweet Rocket system had problems processing over 300,000 individual Twitter accounts.
“50% of Content Gets 8 Shares Or Less: Why Content Fails And How To Fix It” by Steve Raysonon Buzz Sumo blog. We all know that content promotion is one of the most important things, if not the most important, in content marketing. That is why many very high quality posts get only 8 social shares or less. People spend a lot of their time on content creation and not enough time on content promotion via social media.
You can download the 30 page research report here.
“10 Things I’ve Learned While Learning Facebook Ads” by Kane Jamison on Moz blog. Rather than talking a lot about Kane’s post, I will just list the conclusions:
#1 – Your ad image must contain less than 20% text.
#2 – Split test your bid models between CPC, CPM, & Engagement.
#3 – Targeting options utilize both AND operators and OR operators.
#4 – Selecting Location doesn’t necessarily mean people who live there.
#5 – Facebook’s third party data goes far beyond the things you think Facebook knows about you.
#6 – There are 4 ways to access Facebook ad management, with varying levels of difficulty.
#7 – It’s tempting to prefer desktop over mobile, but do your research first.
#8 – Get your pixels straight before you start running ads.
#9 – Segment your creative!
#10 – Start using good naming conventions now.
“My Story: How Facebook Advertising Performed vs. Google AdWords” by Karen James on Moz blog. “In a 2014 study conducted by Neustar, social media advertising was found to be the most effective form of online paid advertising for increasing impressions, clicks and conversions at a low cost.”
It is true. As a certified Adwords professional, I can say that in the past few years CPCs in very competitive niches increased significantly. I think one of the reasons is that Google Adwords did not have real competitors in the PPC niche. Their analytics system+targeting options is really fantastic and you can reach those people that you are targeting. But Facebook advertising in recent years has improved quite a lot. Combine this with the number of users who visit the Facebook platform every day and you will see that FB PPC is something that you should consider when doing paid advertising.
“SEO + PPC = LOVE (14 Reasons Why You Should Be Running SEO & PPC Together)” by Rick Eliason on his blog. There are thousands if not millions of similar posts online so I will just list the 14 reasons Rick has mentioned:
- Leveraging PPC’s Keyword-level data for SEO
- SEO Naturally Uncovers High Performing Long-tail Keywords
- Use SEO to Concentrate on Expensive PPC Keywords
- Real-time Experiments
- Learn from Ad Copy on High Performing Ads
- Leverage Other Forms of PPC To Hit Your Organic Goals
- Assisted Conversions
- Match Ad Copy With Landing Page Headline and/or Content
- Improve PPC Quality Score
- Sitelinks for Promoting Key Content
- Using PPC to Capture Search Demand (if organic exposure slips)
- Drawing Hard-Earned Visitors Back To The Site
- Brand SERP Dominance
- Bonus: For Marketing Agencies & Freelancers Only
“SEO Strategies in 2016: 11 Step by Step Guides” by Arman R Agarwal on My Tasker blog.
- Mobile is the future
- The rise of voice search
- Make your site super-fast
- Make your website mobile friendly
- Constantly produce in-depth high quality content
- Make a strong presence in social media
- Link building: Keep quality in mind, not quantity
- Use long tail keywords in your SEO strategy
- Switch your website to https
- User experience is the new SEO
- Google is the King, but don’t forget Bing and Yahoo
“15 Tips to Help You Write Better Social Media Content” by Julia McCoy on Search Engine Journal. There are many high quality posts about how to write better social media content. Julia listed some basic tips in her post.
Twitter: Add images to your tweets for maximum interaction.Add some fun with your tweets. Write tweets that encourage conversation.
Facebook: Post must be brief and should be an actual link. Use visuals, too. Be ready to write some excellent long-form content.
LinkedIn: Think about your audience. Linkedin pieces do better when they are shorter. Do not post very often.
Instagram: Be sure your images are very high quality. Interact with others to grow your community. Use hashtags.
“Google+ Is More Popular Than You Think” by Chase Buckle on Global Web Index blog. It is true that even now there are still not many people are using Google+ as much as they use Twitter, Instagram or Facebook.
Google + is used by 23% globally.In Africa and Latin America, it is even more popular than in Europe or USA.
“Facebook & Instagram Now Offering Ads Targeted At Holiday Shoppers” by Martin Beck on Marketing Land. This feature must be very useful to those who regularly make good discounts during holiday period.
“Facebook will pull the audience together by sniffing out holiday-related keywords in posts that people publish and posts they like, comment on and share. Like all Facebook targeting, the audience is aggregated and anonymized.”
“AdWords Shopping Ads Enhancements: A Roundup” by Frederick Vallaeys on Search Engline Land. If you are not familiar with the recent Adwords features for shopping ads, then this post would be very useful for you.
Frederick categorized all new features into the following format:
- Finding what to sell
- Getting it added to your merchant feed
- Selling more
- Selling more profitably
“How to Increase Pageviews on Your Website [Monster Guide]” by TamasTorok on BrandVee blog. This is a very big guide. Tamas tells how to increase pageviews by improving your content, updating your internal and external links, creating article series, and using excerpts. Formatting and editing matter, too. Because if your content is easy to scan and read; it will not scare the visitor.
There you have the best posts, in my opinion, for the month of November 2015! I hope you liked them, too! Please share your comments below or contact me via this form or via my Twitter account.