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Here we are at the beginning of the summer season and I have compiled, in my opinion, the monthly roundup of the best articles in the SEO and internet marketing niche for the month of June 2016.

 

“Does Google look at anchor text in internal links?” by Graham Charlton on Search Engine Watch. As we know, internal linking is one of the Google search ranking signals but what do we know about anchor text in internal links? How does it affect your page rankings?

In this article, you will find the answer. Google does look at anchor text in internal links and the author will show you some real examples to prove that.

1.-Entire-Daily-Mail-view-for-the-search-term-David-Cameron-e1453731668448

“Google: hreflang Doesn’t Improve Your Search Rankings” by Barry Schwartz on SEroundtable. John Mueller, in his official answer, said that hreflang could not change anything with your page rankings.

Kind of think if you didn’t have those local page, would the dot-com pages rank in the local search results? And, if they would rank, then we’d like to swap at the URLs out against the appropriate local versions. So if you have a website, I don’t know, that’s targeting furniture and you have a UK website and it doesn’t show it all in France, for example, then just setting up at the hreflang with completely new pages for France wouldn’t change anything because we wouldn’t have anything to swap out. It wouldn’t be that your UK page would be excessively ranking.

Another hand if you have liked for Germany and Austria where the content is German both the same and your pages for the country of Germany happened to rank in Austria, then that would be something that we could swap out.

 

Do Website Engagement Rates Impact Organic Rankings?” by Larry Kim on Moz blog. There is a hypothesis in the SEO world that website engagement rates impact your site rankings. I remember reading one article by Brian Dean, where he showed some real examples of how it affects your site.

Following is a new article about this. The image below shows you the correlation between bounce rate and organic position. As you may, see higher bounce rate can move your snippet lower in search results.

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It does not mean that it is one of Google’s ranking factors. It does, however, mean that Google wants to show the right search result to each query and if some page has high bounce rate; it tells Google that this page is not good for the particular keyword.

 

“205 Tips And Tricks From SAScon” by Kayleigh Conway on Receptional blog. SAScon is a search, analytics and social conference which takes place every year in UK Manchester. If you missed this year SAScon, then you can read 205 tips and tricks selected by Kayleigh. I will just feature 5 of them:

  • Always use a dedicated PPC landing page and cut out the fluff to bring your quality score and conversions up.
  • Content found through longtail search can assist in the sales process, whether an instant conversion or retargeting leads.
  • If your client thinks they have none of their own data, ask the RIGHT questions about customer behavior, etc.
  • 2,000+ survey respondents will help you break it down by region to target local and regional press – easier to get coverage than nationals.
  • Social brings less traffic but it’s growing rapidly and doesn’t get enough credit for assists, etc.

“47 No-Fail Ways to Come Up with Blog Post Ideas” by Brittany Berger on Mention blog. For those who write blog posts on a regular basis; it could be a big problem to come up with fresh topic ideas.

In this article, you can find 47 very interesting ways to get a good topic for your next post. For example:

  • Find out what people are working on
  • Interview experts
  • Share behind-the-scenes information
  • Look at past blog posts
  • Paste URLs in the AdWords Keyword Planner

 

“How Does Google’s Local Search Algorithm Work?” on Local SEO Guide. The author of the post recommends prioritizing your local SEO operations in the following ways:

  • Spend more time and efforts on getting links
  • Then work more on optimizing website
  • GMB
  • Work with off-site local factors

From this image you can get understand local search algorithm correlation.

 

“Optimize Your Site for Google Answer Box” by Aleh Barysevich on Search Engine Journal.The Google answer box is really helpful and you can get an answer to your question without needing to visit the site.

There are a few different types of answer boxes:

  • Google Answer Boxes with No Source
  • Google Answer Boxes with Useless Answers
  • Google Answer Boxes that Provide All the Answers
  • Google Answer Boxes with Your Call to Action
  • Google Answer Boxes with Company Information
  • Google Answer Boxes for Stocks
  • Google Answer Boxes for Your Industry

 

“10 Tried and True SEO Tactics That Will Pull You out of a Traffic Slump” by Neil Patel on Quick Sprout. Following are the tactics from Neil:

  1. Infiltrate Google’s Knowledge Graph and the global knowledge base
  2. Get into Google News
  3. Register with Google Posts
  4. Use Accelerated Mobile Pages (AMP) HTML/JS
  5. Use the Skyscraper Technique
  6. Create a FAQ page in your niche
  7. Become an expert in your niche
  8. Don’t spread yourself too thin
  9. Influencing the influencers
  10. Research e-commerce keywords

 

“The Ultimate Guide to Building Your Personal Brand” by Sujan Patel on A Small Orange blog. It is a very long and interesting post. It will benefit you greatly to read it in its entirety so I will only highlight the following:

  • Step 1: Designing your Brand
  • Step 2: The Practical Stuff
  • Step 3: Writing a Brand Story
  • Step 4: Blogging
  • Step 5: Social Media
  • Step 6: Building Relationships
  • Step 7: Leveraging Relationships
  • Step 8: Brand Management

 

“11 Content Editing Tools for Error-Free Writing” by Anna Olinger on Mention blog. I’m not sure that many writers use content editing tools. Probably they all, like me, use a proof reader. Here are the top 5 tools according to Anna:

  1. After the Deadline
  2. Ginger
  3. Webspellchecker
  4. Ninja Essays
  5. SlickWrite

 

There you have, in my opinion, the best posts for the month of June 2016! I hope you enjoyed them, too, as well as discovered some helpful information! Please share your comments below or contact me via this form or via my Twitter account. I welcome your thoughts.