As we approach the middle of the year, here is my monthly roundup of the best articles in SEO and internet marketing niche for the month of July, 2015.

If you think that I missed something, then you can get in touch via this form or by using my Twitter account.

“15 Hacks to Write Headlines That Will Send You More Traffic Today” by Josue Valles for Engagebit blog. As you know, a really great headline can bring you more traffic because people are not drawn to posts/articles with boring headlines. In this post, Josue talks about his 15 hacks that can help to attract more visitors to the new article.

It is very important to have an attractive headline because, even if you have great content, a poor headline will very often cause some users to miss your article. Following are some methods that can avoid a mistake such as that while reeling in increased traffic:

• Hack # 1: Steal awesome headline ideas from clickbait sites.
• Hack # 2: Increase the perceived value with CTR boosters.
• Hack # 3: Study Google ads to find high-converting words.
• Hack # 4: Study the organic results to boost your CTR.
• Hack # 5: Use these words to write more compelling headlines.
• Hack # 6: This tool may change the way you create headlines.
• Hack # 7: Use Quora to find your audience’s problems.
• Hack # 8: Find successful (and I mean VIRAL) headline ideas with BuzzSumo.
• Hack # 9: Leverage the power of big brands to get people’s attention.
• Hack # 10: Test how emotional your headline is with the EMVH analyzer.
• Hack # 11: Want to create more compelling headlines? Use Twitter
• Hack # 12: Leverage the power of images.
• Hack # 13: Subscribe to relevant newsletters to find great ideas everyday.
• Hack # 14: Evoke curiosity to increase conversions.
• Hack # 15: Use HARO to find trendy copy.

“How To Promote Your Latest Blog Post Like A Boss” by Richard Adams for Tech Toucan blog. It is not enough to just publish great content. If you are not working on promotion, then people will not see it. As you know, there are thousands of new posts appearing every day and a big part of them is high quality. So if you do not want to be just one of millions, you should pay adequate attention to promotion.

Today, there are many different methods of promotion. For example, monthly roundups of great articles like this one written by me. Another very powerful instrument is social media. As you may see, the original article by Richard has been shared more than 300 times on social media. Very good result. You can find more very useful techniques in this post.

“Facebook Ads For Bloggers: How 44 Experts Use Facebook To Get Traffic To Their Blogs” by CodrutTurcanu on Niche Hacks. At first I would like to say a big thanks to Codrut for his invitation to participate in this roundup.

As a PPC specialist, I can say that FB ads nowadays are a very powerful platform. The main advantage of FB ads against Google Adwords is that keywords are much cheaper. Excluding myself, there are 43 FB gurus shared their knowledge about Facebook ads.

“Google Indexing Only 3.4% of Tweets, Mostly From Influencers [STUDY]“ by Stone Temple at his website. Very interesting study, I have to say. I guess most of us are unsure that 3.4% sounds unbelievable, especially today when social media has such a big impact on internet business. There are many very good websites that make their business known via social networks and not via Google or other search engines.

Google is still testing its indexation of tweets and making adjustments before indexing all tweets. That is one of the reasons why only 3.4% of tweets are indexing by Google.

“Both February and June [numbers] show a strong bias towards indexing content tweeted by people with larger follower counts,”

“An Open-Source Tool for Checking rel-alternate-hreflang Annotations” by Tom Anthony at Moz blog. I guess some of you have noticed a new message from Google webmaster team in your mail boxes. For example, I received this one:

“Google has detected that some pages on your site have implemented the rel-alternate-hreflang tag incorrectly. In particular, there seems to be a problem with incorrect language and region codes, or incorrect bi-directional linking (if page A links with hreflang to page B, there must be a link back from B to A as well). Google uses the hreflang attributes to serve the correct language or regional URL to the right users in search results.

Until you correct the errors on the hreflang links, your website will not benefit from additional language or region targeting.”

This open source tool presented in the article can help you to understand how hreflanganootations work, to identify the error, and to fix it.

“90 SEO Experts Talk White Hat Link Building, Outsourcing And Scaling” by Tim Soulo on Ahrefs blog. To be honest, I like such roundups very much because just after reading one post; you can get much more information from proven experts than after reading one post about each technique separately. In this roundup Tim asked 2 questions:

• Please tell us about your favourite “white hat link building strategy that scales.”
• 2) How do you scale it?

You can read responses by the most authoritative influencers from Rand Fishkin to Neil Patel.

“Content Marketing: 5 Steps to Build a Massive Audience“ byGangadhar Kulkarni on SEOgdk blog. The post itself is very short, but it covers some very interesting content marketing steps in my opinion. I will just list them all:

1. Find Your Content Sweet Spot.
2. Find Your Content Tilt.
3. Build Your Base.
4. Harvest Your Audience.
5. Broaden Your Offerings.

“How I Grew from Zero to One Subscriber in 365 Days” by Matt Antonino on his blog. NOTE: It is a joke post. Today, almost each good blog has a special form where you can subscribe to the future posts. Very easy: you do not need to search when the new post is published and the owner can inform you further about everything important that has happened or is currently happening on his site.

Matt decided to write a very funny post on how he grew from 0 to 1 subscriber in just 1 year. If you want to know what techniques he used – go to his website. I will just name some of them:

• Do not promote your blog at all.
• Do not guest blog, comment on other blogs or do any outreach.

“Google Releases Panda 4.2 & You Didn’t Notice” by Barry Schwartz on SERoundTable. It is true that no one noticed this very important event in SEO world. Previous updates of Panda algorithm made a lot of noise. It took more than 10 months to update Panda.

This refresh will impact something close to 2-3% of queries.

“12 About Us Page Examples That Are Probably Better Than Yours” by Lindsay Kolowich on Hub Spot blog. In this post you will see some very funny and, at the same time, creative examples of About Us pages. There are many good websites that do not pay much attention to their About Us pages because think they are not important. Those pages do not sell anything; they do not ask to subscribe, and do not have other call-to-actions.

But it does not mean that you should abandon the About Us page. Go to the link above and review some very creative pages. Maybe it will encourage you to change your About Us page immediately.

There you have the best posts, in my opinion, for the month of June 2015! I hope you liked them, too!Please share your comments below or contact me via this form or via my Twitter account.