The About Us page is probably one of the most underestimated page when it comes to an ecommerce site but in the same time it is one of the most important component of a website. Most business owners consider the About Us page “yet another page from my website”, however this can literally be described as an online business card to hand over to your customers. You are probably among those business owners that included the page in your ecommerce site however you were not concerned about its quality/content.
In this post we will talk a little about this webpage importance and how to properly create one for your ecommerce site. Your visitors pay full attention to this page so why shouldn’t you do the same ? The reason why people are interested in this page is related to trust : if they are first time buyers they will definitely want to know to whom they are dealing with, they will need more information about your online store (thus the search for online reviews, which will cover in another article), information about the company/owners and so on. Considering that the About Us page could literally increase your sales and transform a potential customer into a buyer it is quite obvious that this page should be of a high importance for you.
So here are 3 tips for building an attractive About Us page and also increase your prospects’ trust in your business :
1. Create it as an online business card
As we said above, this page can be described as an online business card therefore a good start would be to present your business, say a few words about it, introduce your customers into what your business is. Include basic information about the store, the business’ vision and also do not forget to add important data like business name and company that owns the business.
2. Create your business a trusty image
When it comes to business, whether we are talking about online or offline business, first thing that you should keep in mind is to inspire credibility and trust to your visitors. Include testimonials, links to positive reviews, add any information that could inspire more trust to your customers, from participation to let’s say social causes projects to media coverage. All these raise trust level in the eyes of your prospects.
3. Always make room for more
Maybe the store’s visitors did not find exactly the information they were looking for, maybe they have more questions to ask even if you included what you consider major information. Always make sure you link your About Us page to your Contact Us page for easier navigation and for better website’s usability.