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12 Trending Strategies SEO Tips in 2017

Posted by on Dec 18, 2016 in Google, Search Engine Optimisation, SEO | 0 comments

The end of 2016 is fast approaching, and while the rest are busy preparing for their Christmas and New Year celebration, professionals working in the digital marketing industry are already busy cooking up their premier strategies for 2017! While many might stick and continue with their current tactics, more ventures, especially the startup ones are looking at the opportunity to recalibrate their entire approach by riding the SEO trends expected for the incoming year. Many experts have shared their opinions, and below are the top 12 trending strategies that are expected to dominate next year’s bulk of marketing approach. This post was written for temi.co.uk by Joseph Sayaff who owns web design in the Philippines company.   Ultimate user experience With the number of websites and blogs created on a daily basis, people now have several options on where to get their information. Designing your website in a way that employs the most user-friendly design is said to be a significant advantage.   Quality links Link building is still alive and is seen to strive more this 2017. But rather than paying attention to bad hacks in getting links, the trend in this practice is set to focus on getting quality links from authority sites which trust your website. Search engines are also seen to be stricter in penalizing bloggers and content creators who are proven to involve themselves in this bad practice.   Page load time as a crucial factor for ranking If you can’t get your page to load for the first few seconds, you’ll most likely lose the attention of your readers. Several factors contribute to the slow loading of pages such as huge image sizes and unnecessary plugins. Removing these could help speed up your page loads.   Semantic SEO Using keywords on different online content types is seen to be the most efficient method to establish your relevance on a particular topic. While keyword usage is still pragmatic, this doesn’t seem to be the only focus that digital marketers should consider. Semantic SEO is predicted to dominate a good portion of the content marketing planning procedure. In this strategy, SEO experts expand their search to topics that are relevant to specific keywords. Rather than solely focusing on words, the bigger chunk of idea research would fall on titles that might answer the direct needs of the readers.   Potential of Google buying Twitter For the past months, we’ve heard some rumors about Twitter on the verge of dying or being purchased by other bigger companies. Potential buyers like Google, Apple, and Disney, came to view, but none has issued any official statement on whether or not the purchase would pursue. On recent reports, however, we’ve seen a dramatic increase in speculation about Google buying this micro-blogging platform. While this remains a speculation, a lot of experts already agree that this is indeed the path that Twitter is likely to take. For digital marketers who are using Twitter as a major platform to promote their product or service, the potential purchase could mean several changes on how one crafts their content considering the important shift in the search metrics that the SM platform may employ as means to adopt Google’s.   Mobile outnumbering desktop searches Whether we like it or not, more people are now using their mobile devices in seeking information online. While desktop usage is still widespread especially in a typical working environment, there is a significant increase of mobile usage for the past years. Experts are seeing more increase in this trend, which could ultimately affect the ways on how marketers should...

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Google to remove authorship photos from SERPs

Posted by on Jun 28, 2014 in Google | 0 comments

Google to remove authorship photos from SERPs

One of the features bloggers are just getting to know and enjoy in Google SERPs, the picture of the author, displayed as part of listing on SERPs, just next to excerpts from the article, known as the authorship, will be discontinued in the next few days. Google+ view counts will also be a casualty of the new changes, which is being made by Google to improve how results looks across devices, according to a post by Google’s John Mueller, who blogged about the changes on his G+ page. We’ve been doing lots of work to clean up the visual design of our search results, in particular creating a better mobile experience and a more consistent design across devices. As a part of this, we’re simplifying the way authorship is shown in mobile and desktop search results, removing the profile photo and circle count. (Our experiments indicate that click-through behavior on this new less-cluttered design is similar to the previous one.) Many webmasters, especially those who have invested a lot of time and efforts in ensuring their Google Authorship profile is quite prominent are very disappointed. John Mueller’s post however indicated that Google has tested the changes extensively and it does not in any way reduce the number of view or click through a page gets as a result of the...

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Difference Between Manual And Algorithmic Penalty: Recovery Methods And Why You Do Not Need To Wait For Fast Results

Posted by on Jun 26, 2014 in Google, Search Engine Marketing, Search Engine Optimisation, SEO | 0 comments

Difference Between Manual And Algorithmic Penalty: Recovery Methods And Why You Do Not Need To Wait For Fast Results

Google Penalty does not mean that you should forget about organic traffic. In this post you will learn the difference between manual and algorithmic penalty and how to recover. What you will learn: How to determine which penalty your site was affected Symptoms of manual and algorithmic penalty What links must be removed at first How to recover from manual and algorithmic penalty When should you wait the results There are two kinds of penalties for link building methods that violate Google’s guidelines. Manual (you receive unnatural link warning in your Webmaster Tools account) Algorithmic, also known as Google Penguin (you can recognize it only if your traffic is down or site’s visibility in Google is down and you did not receive Google’s unnatural link warning). Here is how it looks if your site has been hit: First, we will talk about manual penalty 1. You must check if you really have been penalized. For this, go to your Webmaster Tools account and click “Search Traffic” -> “Manual Actions”. If you are under penalty, then you can find unnatural link warning message. There are two types of messages: A.) Partial Matches – “some manual actions apply to specific pages, sections, or links”. Google says that only some incoming links are affected. “Unnatural links to your site – impact links. Google has detected a pattern of unnatural, artificial, deceptive, or manipulative links pointing to pages on this site. Some links may be outside of the webmaster’s control so, for this incident, we are taking targeted action on the unnatural links instead of on the site’s ranking as a whole.” B.) Site-wide matches – impacts a full site. The main reason for manual spam penalty is exact match anchor text. It means that if you have a site in SEO niche, most of your anchors are “seo”, “seo serives”, “search engine optimisation”, “seo london”…ect. Today, it is not working and you have to be very careful with exact match anchor links. Both penalties, manual and algorithmic, are focused on exact match anchors. Google considers it as spam. Quick guide on how to recover from manual penalty: Find a message in your Webmaster Tools account Send reconsideration request In the new message, you will see a few examples of unnatural links Do what they ask in that message Send reconsideration request again In this section of my post, I will not be talking about the best methods to clean your backlink profile. I will do this below where I will share my knowledge about Penguin recovery. My case is very easy. Send a request to find what your links Google webspam team consider to be spam. Remove them and those that are very similar to them… send another request. If the penalty was not revoked, do the same with the new link samples. In most cases, you will have to remove exact match anchor links or disavow them because Google consider such links as spam. If you can change the links, then it is better to make them no anchor. But don’t do this with all your links at the same time. After few paragraphs, you will understand why… Be observant even with Google link samples. Sometime ago, they marked one my nofollow links as spam and I had to ask why nofollow link should be removed, too. They admitted the mistake. Also Dave Cain on Google Plus showed his unnatural link message where DMOZ link was marked as a spam link. As you can see, Google’s algorithms not so common, too. Situation 1 If you bought links on monthly basis then:...

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What You Should Know About DMCA Notice If You Want To Remove Stolen Content

Posted by on May 1, 2014 in Google, Search Engine Optimisation, Web Hosting | 0 comments

In this post,we will talk about DMCA takedown notices. I’m sure that, from time to time, you will find a site online that is using your content. Of course, you do not think that it can harm your own site. Well, yes, in most cases; it is safe for your domain. Still, you should be aware that your content can be stolen and how it is done. Basically, there are two ways to steal someone’s content: Manually Automatically, by using RSS feeds MANUALLY If you noticed only a few articles that have been stolen, then you don’t need to worry about your site rankings. According to Matt Cutts; it won’t hurt your rankings because even big news sites like BBC, Mirror and DailyMail usually use duplicate content. NOTE: I’m not telling they steal it.Other sites are just used as a source or it was a quote, etc. On the other hand, if you think that your competitor stole your visitors, then you have to find a way to fix that. Maybe ask them to put a link to the original source or completely remove the post. Even for this post, “DMCA takedown notice,” there are many duplicate pages online. Just type “DMCA takedown notice template” and you will notice that, too. However, when someone has a unique article and, in the article, there is a template that you can find somewhere else; it does not mean stolen content. Matt Cutts recommends to use different font and add quotation marks (“”) to that paragraph. At the same time, when you have a lot of duplicate content, it may have a negative impact on your site’s visibility in Google. The Google bot does not know that your site has original articles. So be careful when you spot someone else using your own content. AUTOMATICALLY From my own experience, I can say that stealing content by using someone’s RSS feeds is very bad for your site. It means that almost all your content will be republished on low quality websites. For instance, a year ago I was faced with such a problem. You can briefly read about my experience here: http://forums.habanaija.com/forum/nigerian-webmaster-forum/947-haba-naija-how-to-stop-your-contents-being-stolen-via-rss-feeds. Now, I can add more details to that story. HabaNaija is a resource for Nigerian people. It has its own blog with many different categories as well as a forum. This is not meant to be a promotion of HabaNaija. The main point is that the forum’s RSS feed was stolen by another v-bulletin forum.I cannot recall the name of this forum, but it used many different RSS feeds and had a lot of content.It did not did not write anything unique, however; just automatically grabbedthe content from our websites and many others. Interestingly enough, except for some queries related to keywords from our posts; that forum was even higher than our own. At the time, our forum was not as strong as it is now, but that makes no difference overall. Then, I noticed that each new post we published appeared on this other forum that belonged to someone else. Now,the steps that we tookto fix that and to persuade them to stop pulling our RSS feed are as follows: We contacted their administration via contact form on the site directly. There was noresult. Added their IP address to our ban list so they can’t open the forum. There still was no result. They were most likely using different proxies. Contacted their hosting company. They responding by telling usthat they are not responsible for the website’s content. They just host them. So still no result. Sent DMCA takedown notice.That was...

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New Google Update Algorithm Sets New Declaration Of War To Web Spammers

Posted by on Apr 26, 2012 in Google | 0 comments

With small steps towards great achievements, Google announced yesterday, on 24th of April, the implementation of a “webspam algorithm update” that Matt Cutts, leading Google Engineer, defined as “another step to reward high-quality sites”. Numerous attempts and even more efforts of fighting against spamming techniques such as link schemes, keyword stuffing or cloaking known in the past, this one was long anticipated, particularly after the last major update, “Panda”, dating back from February last year. This new algorithm is supposed to result into ranking changes to “provide a great user experience” and to reward webmasters relying on white hat SEO techniques, as opposed to those who artificially increase their page ranks with “black hat webspam”. The initial prediction made by Matt Cutts, which referred to the need of blocking “over-optimization”, was yesterday corrected with the mention that it is not SEO the one that Google tries to put the bite on, but “bad” SEO or spamming SEO practices. In order to avoid the disclosure of information that will allow interested parties gaming once again the search results and reduce the effectiveness of this new measure, Google refrained from providing details with regards to what websites will end in the grip or what specific spam filter adjustments were implemented. Nevertheless, an important mention was made in this direction: the algorithm should impact approximately 3% of the English, German, Arabic and Chinese queries and about 5% of those in Polish or other languages widely known for heavily spamming. To all those still confused, there are four important things that should be kept in mind following the yesterday movement: There is no actual strategic novelty as Google has been fighting against web spam techniques for a long time and webmasters were continuously advised to only rely on fair SEO tactics; The real target are the manipulative optimization strategies; The traditional SEO is, in fact, still encouraged with Matt Cutts himself stating that Google’s “advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods”; The change is supposed to be even less obvious than “Panda” update, which affected four times more queries – 12% as opposed to only 3%.   With other words, as long as pages will no longer overuse keywords while reducing content quality, duplicate content, artificially increase the number of back link exchanges or JavaScript redirections, cloaking and doorway pages, the algorithm will have no negative effects on them. However, within less than 24 hours from the announcement, there are already voices claiming that Google displays even poorer results for now. Considering that the same situation happened right after “Panda” implementation, like with any other change, it appears that we are all supposed to wait and see what will happen in the future and what other new adjustments Google will bring to light....

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Google + In A Simpler, More Beautiful And More Effective Design

Posted by on Apr 14, 2012 in Google | 0 comments

With over 170 million people who already upgraded their profiles to Google+, designing this social layer in a new light, one to measure up with the high aspirations of Google, became a necessity. And the much anticipated event took place Wednesday, on 11th of April. According to Vic Gundotra, one of the main players behind the ambitious project, the goal of this big redesign was for users to “find it easier to use and nicer to look at”. All the efforts have therefore been directed in four main directions: navigation, conversations, hanging out and exploring.                       New options of personalizing your applications   Everyone already familiarized with Google+ remembers the static icons representing the applications, which were displayed on the top of the page. Now they are all included into a dynamic ribbon placed on the left side, allowing users to: –          drag and drop the icons in order to establish their own order and have easier access on the applications they use most often –          hide applications they no longer need by simply moving them on the “More” section –          access a number of quick actions available for those apps by simply moving the mouse on top of them Google makes no secret from its intentions of coming up with a “Next Big Feature” to be included on that flexible ribbon.   New chatting experiences   Sharing information with friends from regardless what circles was just a first goal of Google+. The next step, which we are all currently witnessing, is about successfully combining utility and beauty. Users’ experiences should be significantly improved with: -videos and photos in full bleed format -“conversation cards” to provide an overview of the conversations developed by friends -an “activity drawer” designed to keep you updated with reactions that community has regarding the content you posted All these have the purpose of supporting and encouraging Google+ users to share regardless what type of information.   Hanging out gets a new statute The Hangouts feature is even more highlighted by receiving its own dedicated page where you should be able to: -access a constantly updating list with invitations from friends on the applications or activities they consider to be the most interesting -try both “on air” and public hangouts which will allow you to watch numerous live broadcasts and make new connections with other Google+ users -view a top of the most popular Google+ hangouts available on what is called a “rotating billboard” Because of the positive perspectives in terms of content discoverability that this new option provides, predictions with regards to future integrations of YouTube content have already been made.   Improved exploring experiences   The Google+ redesign intended to cover more than the three above mentioned improvements. Users can now adjust their profiles to include photos of larger dimensions and change the way their chat list will be displayed by choosing to have their friends listed front and center. And every novelty of the network will potentially become viral by being promoted on a new special “Explore” page.   Features such as the cover photo are said to have been inspired from the Facebook Timeline, yet the navigation ribbon fully customizable represents a real novelty in terms of social media mainstreaming. Echoes of the reactions that worldwide Google+ users have on these upgrades did not hesitate to show.      ...

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