Search Engines

Search Engines

12 Trending Strategies SEO Tips in 2017

Posted by on Dec 18, 2016 in Google, Search Engine Optimisation, SEO | 0 comments

The end of 2016 is fast approaching, and while the rest are busy preparing for their Christmas and New Year celebration, professionals working in the digital marketing industry are already busy cooking up their premier strategies for 2017! While many might stick and continue with their current tactics, more ventures, especially the startup ones are looking at the opportunity to recalibrate their entire approach by riding the SEO trends expected for the incoming year. Many experts have shared their opinions, and below are the top 12 trending strategies that are expected to dominate next year’s bulk of marketing approach. This post was written for temi.co.uk by Joseph Sayaff who owns web design in the Philippines company.   Ultimate user experience With the number of websites and blogs created on a daily basis, people now have several options on where to get their information. Designing your website in a way that employs the most user-friendly design is said to be a significant advantage.   Quality links Link building is still alive and is seen to strive more this 2017. But rather than paying attention to bad hacks in getting links, the trend in this practice is set to focus on getting quality links from authority sites which trust your website. Search engines are also seen to be stricter in penalizing bloggers and content creators who are proven to involve themselves in this bad practice.   Page load time as a crucial factor for ranking If you can’t get your page to load for the first few seconds, you’ll most likely lose the attention of your readers. Several factors contribute to the slow loading of pages such as huge image sizes and unnecessary plugins. Removing these could help speed up your page loads.   Semantic SEO Using keywords on different online content types is seen to be the most efficient method to establish your relevance on a particular topic. While keyword usage is still pragmatic, this doesn’t seem to be the only focus that digital marketers should consider. Semantic SEO is predicted to dominate a good portion of the content marketing planning procedure. In this strategy, SEO experts expand their search to topics that are relevant to specific keywords. Rather than solely focusing on words, the bigger chunk of idea research would fall on titles that might answer the direct needs of the readers.   Potential of Google buying Twitter For the past months, we’ve heard some rumors about Twitter on the verge of dying or being purchased by other bigger companies. Potential buyers like Google, Apple, and Disney, came to view, but none has issued any official statement on whether or not the purchase would pursue. On recent reports, however, we’ve seen a dramatic increase in speculation about Google buying this micro-blogging platform. While this remains a speculation, a lot of experts already agree that this is indeed the path that Twitter is likely to take. For digital marketers who are using Twitter as a major platform to promote their product or service, the potential purchase could mean several changes on how one crafts their content considering the important shift in the search metrics that the SM platform may employ as means to adopt Google’s.   Mobile outnumbering desktop searches Whether we like it or not, more people are now using their mobile devices in seeking information online. While desktop usage is still widespread especially in a typical working environment, there is a significant increase of mobile usage for the past years. Experts are seeing more increase in this trend, which could ultimately affect the ways on how marketers should...

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Time To Start Doing SEO For Bing? Don’t Miss The Opportunity

Posted by on Dec 10, 2014 in Search Engine Optimisation, SEO, Yahoo | 0 comments

Time To Start Doing SEO For Bing? Don’t Miss The Opportunity

Updated 10th of December 2014: Mozilla updated Firefox for UK users and changed default search engine to Yahoo. I was not expecting to see in the near future that the Bing search engine would become a real competitor to Google search. However, last week a situation came about that completely changed the SEO world. Maybe it is too soon to make a true proclamation, but it is only the beginning of showing us that Google is not the only option in the search world. Not many people actually took into account Bing when it came to SEO. I’m sure that the majority of webmasters are already aware of the recent change in the search market. On December 1st Mozilla officially released Firefox 34 where they changed the default search engine from Google to Bing. Here is the quote from the official 34 version: Default search engine changed to Yahoo! For North America. Bing powers Yahoo search engine. Default search engine changed to Yandex for Belarus, Kazakhstan and Russia. For now,this only applies to the U.S. users and some Russian speaking users, but we’ve already seen a significant change in the search market share. Following is the US search share for December 2 2014 What we see: Google’s search share in U.S. dropped from 82.14% to 63.46% Yahoo! search share in U.S. increased from 9.64% to 29.40%. Yahoo increased its search presence in North America 3 times in just one day. Sounds fantastic! Aodhan Cullen, CEO, StatCounter said “Firefox 34 is still being rolled out so its usage is currently quite low. It will be interesting to see how this develops. At the moment the change is having a negligible impact on overall search share in the US, but if this early usage trend on Firefox 34 continues then Yahoo could be on course to gain a number of percentage points.” I’m sure that a lot of webmasters think that, in the next few weeks, those people who must use Yahoo will now switch back to Google. But I’m not sure that many of the new Yahoo users even think about the difference in search results. The person just types a search query into the search bar and receive a list of search results. Is Bing traffic valuable? The only way to check this is to review your site statistics. Personally, I can say that Bing traffic is the same quality as Google traffic. At the same time, my friend Matthew Woodward showed his statistics based on how many of his visitors from Bing subscribed to the email list.   Source Bounce Rate Pages/Sessions Avg. Session Duration Subscribe to Email List Affiliate Click Google 5.13% 3.67 00:03:13 1.64% 7.79% Bing 4.05% 3.79 00:04:05 2.79% 10.70%   As you may see, Bing traffic was even more valuable than traffic from Google. What we know? Google and Mozilla did not reach any agreement and theyprobably have a current deal saying that Google is the default search engine in Europe. However, since some moves were made in the U.S. and Russia, it means that very soon Google could possibly be replaced in Europe, too. The difference in search results: I did not monitor different search queries in Google and Bing to see what is the difference, but I took my name query “Evgeniy Garkaviy” and typed it into Google and Bing search bar and following are the results. 1. In Google, the first search result is temi.co.uk. Then Twitter Google+ Travel Friendz Matthew Woodward 2. In Bing the first search result is Twitter. Then temi.co.uk Again temi.co.uk Matthew Woodward Again Matthew Woodward Conclusion:...

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Google to remove authorship photos from SERPs

Posted by on Jun 28, 2014 in Google | 0 comments

Google to remove authorship photos from SERPs

One of the features bloggers are just getting to know and enjoy in Google SERPs, the picture of the author, displayed as part of listing on SERPs, just next to excerpts from the article, known as the authorship, will be discontinued in the next few days. Google+ view counts will also be a casualty of the new changes, which is being made by Google to improve how results looks across devices, according to a post by Google’s John Mueller, who blogged about the changes on his G+ page. We’ve been doing lots of work to clean up the visual design of our search results, in particular creating a better mobile experience and a more consistent design across devices. As a part of this, we’re simplifying the way authorship is shown in mobile and desktop search results, removing the profile photo and circle count. (Our experiments indicate that click-through behavior on this new less-cluttered design is similar to the previous one.) Many webmasters, especially those who have invested a lot of time and efforts in ensuring their Google Authorship profile is quite prominent are very disappointed. John Mueller’s post however indicated that Google has tested the changes extensively and it does not in any way reduce the number of view or click through a page gets as a result of the...

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Difference Between Manual And Algorithmic Penalty: Recovery Methods And Why You Do Not Need To Wait For Fast Results

Posted by on Jun 26, 2014 in Google, Search Engine Marketing, Search Engine Optimisation, SEO | 0 comments

Difference Between Manual And Algorithmic Penalty: Recovery Methods And Why You Do Not Need To Wait For Fast Results

Google Penalty does not mean that you should forget about organic traffic. In this post you will learn the difference between manual and algorithmic penalty and how to recover. What you will learn: How to determine which penalty your site was affected Symptoms of manual and algorithmic penalty What links must be removed at first How to recover from manual and algorithmic penalty When should you wait the results There are two kinds of penalties for link building methods that violate Google’s guidelines. Manual (you receive unnatural link warning in your Webmaster Tools account) Algorithmic, also known as Google Penguin (you can recognize it only if your traffic is down or site’s visibility in Google is down and you did not receive Google’s unnatural link warning). Here is how it looks if your site has been hit: First, we will talk about manual penalty 1. You must check if you really have been penalized. For this, go to your Webmaster Tools account and click “Search Traffic” -> “Manual Actions”. If you are under penalty, then you can find unnatural link warning message. There are two types of messages: A.) Partial Matches – “some manual actions apply to specific pages, sections, or links”. Google says that only some incoming links are affected. “Unnatural links to your site – impact links. Google has detected a pattern of unnatural, artificial, deceptive, or manipulative links pointing to pages on this site. Some links may be outside of the webmaster’s control so, for this incident, we are taking targeted action on the unnatural links instead of on the site’s ranking as a whole.” B.) Site-wide matches – impacts a full site. The main reason for manual spam penalty is exact match anchor text. It means that if you have a site in SEO niche, most of your anchors are “seo”, “seo serives”, “search engine optimisation”, “seo london”…ect. Today, it is not working and you have to be very careful with exact match anchor links. Both penalties, manual and algorithmic, are focused on exact match anchors. Google considers it as spam. Quick guide on how to recover from manual penalty: Find a message in your Webmaster Tools account Send reconsideration request In the new message, you will see a few examples of unnatural links Do what they ask in that message Send reconsideration request again In this section of my post, I will not be talking about the best methods to clean your backlink profile. I will do this below where I will share my knowledge about Penguin recovery. My case is very easy. Send a request to find what your links Google webspam team consider to be spam. Remove them and those that are very similar to them… send another request. If the penalty was not revoked, do the same with the new link samples. In most cases, you will have to remove exact match anchor links or disavow them because Google consider such links as spam. If you can change the links, then it is better to make them no anchor. But don’t do this with all your links at the same time. After few paragraphs, you will understand why… Be observant even with Google link samples. Sometime ago, they marked one my nofollow links as spam and I had to ask why nofollow link should be removed, too. They admitted the mistake. Also Dave Cain on Google Plus showed his unnatural link message where DMOZ link was marked as a spam link. As you can see, Google’s algorithms not so common, too. Situation 1 If you bought links on monthly basis then:...

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How To Enable Video Rich Snippet in Google Search Result For Your Site

Posted by on May 15, 2014 in Search Engine Optimisation, Search Engines | 0 comments

You may have seen video snippets in search result when you search for a keyword is popular search engines such as Google or Bing. Google is focusing more on multimedia now. As you know they added image extensions into Adwords and also embedded big YouTube videos for music tracks. Such improvements help webmasters to get more clicks because of attractive video snippet. Few months ago Google even added a feature when you type exact music video name, it will return big video search result and you can watch it from search results directly, without being redirected to YouTube. I’m working on some site and was browsing Google for this keyword “Love Travel Dating” and spotted that number 3 in search result a video snippet. It does not mean that you can watch it right from search results but it looks more attractive and I’m sure it receives more clicks than number two for example. So how you can make video snippet for your site or page: Host your video on some video hosting. Use correct markup. Google recommends to use schema.org Now Google recognizes the Facebook Share and Yahoo SearchMonkey RDF markups. You can use any of them to help Google better understand and crawl your video. Here is the official Google properties: Facebook Share Property Description image_src (Required.) A URL pointing to a preview thumbnail, which must be a GIF, PNG, or JPG image. The preview thumbnail must be hosted on the same domain as the video. video_src (Required.) A URL to the video to play when the user clicks the “play” button. medium Indicates the type of content being shared. Valid values are audio, image, video, news, blog and mult. video_width The video’s width in pixels, including any “chrome” provided by the third-party player. video_height The video’s height in pixels, including any “chrome” provided by the third-party player. video_type The video’s MIME-type. Currently, the only acceptable value is application/x-shockwave-flash. description A short (up to 200 characters) description of the video. title The title of a video. Up to 60 characters.   Example <meta name=”title” content=”Baroo? – cute puppies” /> <meta name=”description” content=”The cutest canine head tilts on the Internet!” /> <link rel=”image_src” href=”http://example.com/thumbnail_preview.jpg” /> <link rel=”video_src” href=”http://example.com/video_object.swf?id=12345″/> <meta name=”video_height” content=”296″ /> <meta name=”video_width” content=”512″ /> <meta name=”video_type” content=”application/x-shockwave-flash” />   Yahoo Search Monkey Property Description media:video (Required.) A URL to the video to play when the user clicks the “play” button. xmlns:media (Required.) Must consist of the following URL: “http://search.yahoo.com/searchmonkey/media/”. media:thumbnail (Required.) A URL pointing to a preview thumbnail, which must be a GIF, PNG, or JPG image. The preview thumbnail must be hosted on the same domain as the video. xmlns:dc A valid URL to the Dublin Core namespace. The only acceptable value is “http://purl.org/dc/terms/”. Required only if you are using Dublin Core metadata such as dc:description dc:license Indicates the license for this content. You may use dc:license or cc:license. dc:description A short (up to 200 characters) description of the video. media:title Specifies the title of a video. Up to 60 characters. media:width The video’s width in pixels, including any “chrome” provided by the third-party player. media:height The video’s height in pixels, including any “chrome” provided by the third-party player. media:type The video’s MIME-type. Currently, the only acceptable value is application/x-shockwave-flash. media:region An international region where the video may be played. The default is * (play in all regions). media:duration The duration of the video, in seconds.   Example <object width=”512″ height=”296″ rel=”media:video”      resource=”http://example.com/video_object.swf?id=12345″     xmlns:media=”http://search.yahoo.com/searchmonkey/media/”     xmlns:dc=”http://purl.org/dc/terms/”>     <param name=”movie” value=”http://example.com/video_object.swf?id=12345″ />     <embed src=”http://example.com/video_object.swf?id=12345″       type=”application/x-shockwave-flash” width=”512″ height=”296″>     <a rel=”media:thumbnail” href=”http://example.com/thumbnail_preview.jpg” />     <a rel=”dc:license” href=”http://example.com/terms_of_service.html” />     <span property=”dc:description” content=”Cute...

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What You Should Know About DMCA Notice If You Want To Remove Stolen Content

Posted by on May 1, 2014 in Google, Search Engine Optimisation, Web Hosting | 0 comments

In this post,we will talk about DMCA takedown notices. I’m sure that, from time to time, you will find a site online that is using your content. Of course, you do not think that it can harm your own site. Well, yes, in most cases; it is safe for your domain. Still, you should be aware that your content can be stolen and how it is done. Basically, there are two ways to steal someone’s content: Manually Automatically, by using RSS feeds MANUALLY If you noticed only a few articles that have been stolen, then you don’t need to worry about your site rankings. According to Matt Cutts; it won’t hurt your rankings because even big news sites like BBC, Mirror and DailyMail usually use duplicate content. NOTE: I’m not telling they steal it.Other sites are just used as a source or it was a quote, etc. On the other hand, if you think that your competitor stole your visitors, then you have to find a way to fix that. Maybe ask them to put a link to the original source or completely remove the post. Even for this post, “DMCA takedown notice,” there are many duplicate pages online. Just type “DMCA takedown notice template” and you will notice that, too. However, when someone has a unique article and, in the article, there is a template that you can find somewhere else; it does not mean stolen content. Matt Cutts recommends to use different font and add quotation marks (“”) to that paragraph. At the same time, when you have a lot of duplicate content, it may have a negative impact on your site’s visibility in Google. The Google bot does not know that your site has original articles. So be careful when you spot someone else using your own content. AUTOMATICALLY From my own experience, I can say that stealing content by using someone’s RSS feeds is very bad for your site. It means that almost all your content will be republished on low quality websites. For instance, a year ago I was faced with such a problem. You can briefly read about my experience here: http://forums.habanaija.com/forum/nigerian-webmaster-forum/947-haba-naija-how-to-stop-your-contents-being-stolen-via-rss-feeds. Now, I can add more details to that story. HabaNaija is a resource for Nigerian people. It has its own blog with many different categories as well as a forum. This is not meant to be a promotion of HabaNaija. The main point is that the forum’s RSS feed was stolen by another v-bulletin forum.I cannot recall the name of this forum, but it used many different RSS feeds and had a lot of content.It did not did not write anything unique, however; just automatically grabbedthe content from our websites and many others. Interestingly enough, except for some queries related to keywords from our posts; that forum was even higher than our own. At the time, our forum was not as strong as it is now, but that makes no difference overall. Then, I noticed that each new post we published appeared on this other forum that belonged to someone else. Now,the steps that we tookto fix that and to persuade them to stop pulling our RSS feed are as follows: We contacted their administration via contact form on the site directly. There was noresult. Added their IP address to our ban list so they can’t open the forum. There still was no result. They were most likely using different proxies. Contacted their hosting company. They responding by telling usthat they are not responsible for the website’s content. They just host them. So still no result. Sent DMCA takedown notice.That was...

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